Fresh Air

11/02/2023

Falcon Ridge, Manitoba. Expert Trails: 0; Chairlifts: 0; Vertical Drop: 119 feet; Annual snowfall: 1.5 feet. So why and how has Falcon Ridge thrived for over 60 years? For that, you’ll have to look well beyond the stats. Check out the first installment of "Community Ski Areas: True Stories from the Heartland of Canadian Skiing".

Falcon Ridge brings to mind Mark Twain’s adage that ‘there are three kinds of lies: Lies, damned lies and statistics.’ Of the three, Twain especially despised statistics because they can be as deceptive and misleading as they are descriptive and definitive. Take Falcon Ridge’s Mountain Stats...

10/24/2023

This was a challenge that we took head on for Harley-Davidson. To produce a 100-page print magazine in three months. Our team buckled down and delivered!

09/13/2023

Our latest story for Harley! Each week the Fresh Air team produces a spotlight feature on an amazing motorcycle enthusiast. Some incredible backstories out there!

07/21/2023

Another successful production for Harley-Davidson. The photo essay “Human Connections” appeared in the July 2023 edition of “The Enthusiast”, reaching a global audience in the millions.

Talented photographer & filmmaker shared some of his stunning images (and the backstory) from his series “The Motorcycle Portraits”.
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07/21/2023

When David Beckham signed Lionel Messi to Inter Miami recently, MLS received a massive boost in ratings, fan support and profitability. It was a stroke of genius by Beckham, the co-owner of the club and former world-class player.

07/21/2023

By using Instagram reels with a regular cadence (2x per week) will boost your followers and encourage your audience to engage with your brand. 9 out of 10 users watch Instagram videos every week.