Fresh Air

11/02/2023

Falcon Ridge, Manitoba. Expert Trails: 0; Chairlifts: 0; Vertical Drop: 119 feet; Annual snowfall: 1.5 feet. So why and how has Falcon Ridge thrived for over 60 years? For that, you’ll have to look well beyond the stats. Check out the first installment of "Community Ski Areas: True Stories from the Heartland of Canadian Skiing".

Falcon Ridge brings to mind Mark Twain’s adage that ‘there are three kinds of lies: Lies, damned lies and statistics.’ Of the three, Twain especially despised statistics because they can be as deceptive and misleading as they are descriptive and definitive. Take Falcon Ridge’s Mountain Stats...

10/24/2023

This was a challenge that we took head on for Harley-Davidson. To produce a 100-page print magazine in three months. Our team buckled down and delivered!

09/13/2023

Our latest story for Harley! Each week the Fresh Air team produces a spotlight feature on an amazing motorcycle enthusiast. Some incredible backstories out there!

07/21/2023

Another successful production for Harley-Davidson. The photo essay “Human Connections” appeared in the July 2023 edition of “The Enthusiast”, reaching a global audience in the millions.

Talented photographer & filmmaker shared some of his stunning images (and the backstory) from his series “The Motorcycle Portraits”.
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07/21/2023

When David Beckham signed Lionel Messi to Inter Miami recently, MLS received a massive boost in ratings, fan support and profitability. It was a stroke of genius by Beckham, the co-owner of the club and former world-class player.

07/21/2023

By using Instagram reels with a regular cadence (2x per week) will boost your followers and encourage your audience to engage with your brand. 9 out of 10 users watch Instagram videos every week.

02/24/2023

2023 marks the 40th year for the Harley Owners Group (HOG). Fresh Air has been fortunate to provide content to HOG members in Canada for the past 11 years, with stories that showcase moto culture and the riding lifestyle through the lens of the Harley brand.

For this project, Fresh Air provided the content for the best rides across Canada, in addition to copy editing and translation. Copy writer extraordinaire shared details of some iconic rides from The Pacific Rim Highway all the way over to St. John’s to Old Perlican in Newfoundland and Labrador, and many places in between.
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02/24/2023

Not only did she dismantle the USA hockey team on multiple occasions, Hayley Wickenheiser is as much a force off the ice as on it. Now a full-blown physician and assistant GM for the Toronto Maple Leafs, this five-time Olympic medallist is the GOAT of Canadian women’s hockey.

02/24/2023

It can be a struggle to keep up to the demands of new content. By creating simple strategies you can stay ahead of the game and keep your content channels fresh and up-to-date. See link in bio for more.

06/16/2022

Fresh Air is proud to have supported in the production, design and printing of a 140-page cookbook for the Toronto Taste event last week. The book is filled with incredible recipes from the GTA’s top restaurants and chefs. The proceeds of the event were in support of Second Harvest, Canada's largest food rescue charity.

06/16/2022

Ukraine’s president and has become a real-life wartime leader and hero to many. A former actor and comedian, Volodymyr Zelensky is a true leader.

06/16/2022

What the heck is content marketing and do you really need to know the answer? Good question. The reality is, yes, it's an increasingly important tool for business growth. From social media content strategies to developed visual identity to writing copy and creating infographics, it can me a complicated machine and intimidating space.

Check us out, or better yet contact us to discuss your project, ideas or content aspirations.