The NOW Group

The NOW Group Full service advertising. Social marketing. Union communications. Electoral campaigns. Change market Change marketing. NGOs & associations. Training & coaching.

Video, online & interactive.

On what would have been his 70th birthday, we’re thinking of Ian Reid today. In loving memory of Ian, a scholarship in h...
12/08/2025

On what would have been his 70th birthday, we’re thinking of Ian Reid today.

In loving memory of Ian, a scholarship in his name was launched last year in partnership with the Douglas Coldwell Layton Foundation. The Ian Reid Scholarship is awarded to post-secondary students committed to working in politics and pursuing careers in opinion research, strategy and communications. It seeks to encourage greater racial, cultural, economic and gender inclusion around the decision-making table, including 2SLGBTQ+ people like Ian. We miss you, Ian.❤️

To celebrate Ian's memory, you can donate to The Ian Reid Scholarship fund here: https://www.douglascoldwelllayton.ca/the_ian_reid_scholarship_fund

Ian Reid was a political researcher who spent his political career supporting and advising social democratic leaders and...
12/03/2025

Ian Reid was a political researcher who spent his political career supporting and advising social democratic leaders and the New Democratic Party. He was also a beloved husband and father, and a friend to so many of us at NOW.

In loving memory of Ian, a scholarship in his name was launched last year in partnership with the Douglas Coldwell Layton Foundation. The Ian Reid Scholarship is awarded annually to students committed to working in politics, and is open to all post-secondary students pursuing careers in opinion research, strategy and communications. It recognizes the role of 2SLGBTQ+ people like Ian in the social democratic movement, and it seeks to encourage greater racial, cultural, economic and gender inclusion around the decision-making table – to create public policy that better meets the needs and aspirations of everyone.

If you want to support Ian Reid's legacy, and the future leaders of social democracy, you can do so by donating to the scholarship fund here:

https://www.douglascoldwelllayton.ca/the_ian_reid_scholarship_fund

Say hello to our new Account Manager based in Vancouver, Sharen! With over 5 years of experience working in digital medi...
11/25/2025

Say hello to our new Account Manager based in Vancouver, Sharen!

With over 5 years of experience working in digital media, Sharen's passionate about utilizing her attention to detail, organizational and project management skills to help clients bring their visions to life. And that makes her a perfect fit! In her downtime, you can find her on a bike, a snowboard, or behind a pair of knitting needles.

Welcome, Sharen!

11/19/2025

Heather and Adrienne are supporting Ontario workers at today’s rally at Queens Park!

Our team is growing! We're currently hiring for: ⭐️  Account Manager,⭐️ Art Director, ⭐️ Media & Campaign Coordinator.Fu...
09/26/2025

Our team is growing! We're currently hiring for:

⭐️ Account Manager,
⭐️ Art Director,
⭐️ Media & Campaign Coordinator.

Full job postings can be found on our LinkedIn page: https://www.linkedin.com/company/636998/admin/posted-jobs/open/

Apply today, or share with your contacts!
Let's do some good together.

✨📣 We got some NOW NEWS! 📣✨We are very excited to announce that Christina Day, Adrienne King and Ellaine Quiambao are NO...
09/03/2025

✨📣 We got some NOW NEWS! 📣✨

We are very excited to announce that Christina Day, Adrienne King and Ellaine Quiambao are NOW's newest partners!

Heather Fraser remains as President, and Michele Della Mattia will move into the role of Senior Partner. With the departure of long-time Vice President Joanne Deer, it was the perfect time to bring the next generation of leaders to help shape NOW into the future.

We can’t wait to support your next campaign with our new leadership team. Let's do some good together!

09/01/2025

This Labour Day, our team at NOW wants to give a big shout-out to working people across the country who keep fighting for fair pay and working conditions! Inequality and economic uncertainty are on the rise, and there’s never been a better time for workers to join together and fight for fairness.

Our wonderful colleague Joanne Deer, NOW’s Partner and VP Creative & Strategy, is retiring from her award-winning career...
08/13/2025

Our wonderful colleague Joanne Deer, NOW’s Partner and VP Creative & Strategy, is retiring from her award-winning career in Canadian advertising. While we couldn’t be happier for her, we’re going to miss her... A LOT!

Joanne has been synonymous with NOW since she joined us in 2012. Since then, she’s been working non-stop to deliver winning campaigns for our clients across Canada—campaigns to improve people’s working conditions and pay, learning conditions for students, and public services for everyone. Besides her amazing career moments at NOW, Joanne is one of the most open-minded and adventurous people we know. She never stops learning new things, making big moves, and lifting up the team around her. And after years of working flat out, she’s ready to make some major life changes—trading in her advertising pen to put two hands on the tiller to sail and train to become a Yachtmaster in the UK.

From all of us at The NOW Group past, present, and future… Thank you for everything, Joanne. ❤️

08/01/2025

With out-of-home ads, you can reach thousands, even millions of people in a single day! Placing ads on billboards, bus shelters, and on the side of the public transit, we helped the BC Teachers' Federation (BCTF) reach thousands of commuters with their message: we need more teachers so we can help more kids.

NSGEU's new Keep Liquor Public campaign is letting Nova Scotians know the value of public liquor sales—and how privatiza...
07/17/2025

NSGEU's new Keep Liquor Public campaign is letting Nova Scotians know the value of public liquor sales—and how privatization would put it all at risk.

Launched in June, the visuals and the message tap into the summer vibes to celebrate all the good that public liquor delivers for Nova Scotia—NSLC liquor stores put 100 percent of profits back into Nova Scotia’s communities. That’s over $280 million a year for schools, hospitals, and roads. And that's something to celebrate.

Read more about the campaign on our new blog post: https://nowgroup.com/nsgeu-launches-keep-liquor-public/

Time for some good news? We think so! Last week, Uber drivers in Victoria, BC, made history by being the first rideshare...
07/10/2025

Time for some good news? We think so!

Last week, Uber drivers in Victoria, BC, made history by being the first rideshare workers to join a union in Canada. They'll be the first ever to negotiate a rideshare collective agreement! We're looking forward to seeing the effects this will have on rideshare and app-based workers in Canada, and around the world.

Fun fact: the employees of The NOW Group have been part of UFCW 1518 since 2004. 😎 Welcome to the UFCW family, Uber drivers!

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Wednesday 9am - 5pm
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Friday 9am - 5pm

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