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The NOW Group

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The NOW Group

Full service advertising. Social marketing. Union communications. Electoral campaigns. Change market Change marketing. NGOs & associations. Training & coaching.

Video, online & interactive.

09/03/2025

✨📣 We got some NOW NEWS! 📣✨

We are very excited to announce that Christina Day, Adrienne King and Ellaine Quiambao are NOW's newest partners!

Heather Fraser remains as President, and Michele Della Mattia will move into the role of Senior Partner. With the departure of long-time Vice President Joanne Deer, it was the perfect time to bring the next generation of leaders to help shape NOW into the future.

We can’t wait to support your next campaign with our new leadership team. Let's do some good together!

09/01/2025

This Labour Day, our team at NOW wants to give a big shout-out to working people across the country who keep fighting for fair pay and working conditions! Inequality and economic uncertainty are on the rise, and there’s never been a better time for workers to join together and fight for fairness.

08/13/2025

Our wonderful colleague Joanne Deer, NOW’s Partner and VP Creative & Strategy, is retiring from her award-winning career in Canadian advertising. While we couldn’t be happier for her, we’re going to miss her... A LOT!

Joanne has been synonymous with NOW since she joined us in 2012. Since then, she’s been working non-stop to deliver winning campaigns for our clients across Canada—campaigns to improve people’s working conditions and pay, learning conditions for students, and public services for everyone. Besides her amazing career moments at NOW, Joanne is one of the most open-minded and adventurous people we know. She never stops learning new things, making big moves, and lifting up the team around her. And after years of working flat out, she’s ready to make some major life changes—trading in her advertising pen to put two hands on the tiller to sail and train to become a Yachtmaster in the UK.

From all of us at The NOW Group past, present, and future… Thank you for everything, Joanne. ❤️

08/01/2025

With out-of-home ads, you can reach thousands, even millions of people in a single day! Placing ads on billboards, bus shelters, and on the side of the public transit, we helped the BC Teachers' Federation (BCTF) reach thousands of commuters with their message: we need more teachers so we can help more kids.

07/17/2025

NSGEU's new Keep Liquor Public campaign is letting Nova Scotians know the value of public liquor sales—and how privatization would put it all at risk.

Launched in June, the visuals and the message tap into the summer vibes to celebrate all the good that public liquor delivers for Nova Scotia—NSLC liquor stores put 100 percent of profits back into Nova Scotia’s communities. That’s over $280 million a year for schools, hospitals, and roads. And that's something to celebrate.

Read more about the campaign on our new blog post: https://nowgroup.com/nsgeu-launches-keep-liquor-public/

07/10/2025

Time for some good news? We think so!

Last week, Uber drivers in Victoria, BC, made history by being the first rideshare workers to join a union in Canada. They'll be the first ever to negotiate a rideshare collective agreement! We're looking forward to seeing the effects this will have on rideshare and app-based workers in Canada, and around the world.

Fun fact: the employees of The NOW Group have been part of UFCW 1518 since 2004. 😎 Welcome to the UFCW family, Uber drivers!

06/05/2025

Let's welcome our newest member of the NOW team, Jaycee!

Jaycee brings a digital-first approach to campaign management, combining strategic insight with creative ex*****on. She excels in digital strategy, email marketing, and website optimization for nonprofits and advocacy groups. Fun fact! Jaycee organized Hamilton’s first Lunar New Year market!

At NOW, she works as an Account Manager with Eastern and Atlantic clients to deliver data-driven campaigns that inspire action and create real impact.

We're excited to have you on the team, Jaycee!

06/03/2025

This fire season, please don't feed the wildfires.

The Canadian Interagency Forest Fire Centre has launched its first national, bilingual ad campaign for the FireSmart Canada program. They offer practical tools for Canadians to prevent fires from starting, reduce the damage to our communities, and increase the resilience of our neighbourhoods.

With a fresh creative approach that puts a new spin on one of the most well-known phrases for campers and rural vacationers, the new ads call on people to ‘Please Don’t Feed The Wildfires’.

This spring and summer, we're proud to help deliver this campaign to millions of people across Canada.

Read more about the campaign on our blog: https://nowgroup.com/firesmart-canada-campaign

05/28/2025

It was such a pleasure to be with the presidents of teachers' associations from across Canada to kick off their National Presidents' Gathering in Saskatchewan. Supporting teachers in their fight for better classroom conditions and better wages is one of NOW's favourite parts of the work we get to do. It was great to see leaders gathering to learn from each other!

📷: Adrienne, NOW's Strategic Director and Senior Account Manager with the President of Saskatchewan Teachers' Federation, Samantha Becotte.

05/27/2025

Pollie Awards are where political strategy meets creativity, honouring the boldest, smartest, and most impactful campaigns every year. We're proud that two of our wonderful clients' campaigns won gold!

✨ Gold in Best Outdoor Advertising: Association des Pompiers de Montréal, À Quel Prix
✨ Gold in Digital/Social Media: Saskatchewan Teachers' Federation, Ballot Box

Read more about the Saskatchewan Teachers' campaign, here: https://nowgroup.com/stf-impact-of-voters-choices-on-saskatchewans-kids/

Read more about the Association des Pompiers de Montréal campaign, here: https://nowgroup.com/montreal-firefighters-win-two-awards/

Congratulations to both clients!

05/06/2025

We're wishing Christina Day, our Creative Director, a happy 10th anniversary at NOW!

She’s been the creative force behind nearly every NOW campaign, bringing ideas to life for our clients for a decade. Her work has taken her from coast to coast to coast, creating visually stunning ads and campaigns that keep us inspired!

Congratulations on 10 years at NOW, Christina! We’re so lucky to have you on this team. 🤗

05/01/2025

From Heather:
I am so, so proud of Jagmeet Singh. He’s a true fighter for people and has done more for Canadians – dental care, pharmacare, workers’ rights – than any leader in a generation.

NOW was honoured to work on his three federal campaigns. And we loved working with him.

It was joyful and meaningful – even when it was hard.

Jagmeet is an extraordinary human being. He lifts everyone up. Makes the people around him feel better. And somehow, always kept us grounded, too. Sometimes, literally, making us take our shoes off so we could feel the grass under our feet!

He ALWAYS takes the time to talk about real things. He’s so curious! He makes everyone feel special. Feel seen. Because everyone matters to him.

And he’s always ready to try anything and everything! What are you eating? What kind of camera is that? Can I try that guitar? Where’d you get those shoes? Did you cut your bangs? How are the kids? Did you hear what happened? He genuinely cares about the people he meets – and carries their stories with him.

Jagmeet is a true leader and a very special friend. And he’s been a very special and significant leader for Canada’s NDP.

I have no doubt he’ll continue to be a leader in our movement and in our country for decades to come.

Many people have said it’s an honour to work with him. They are right. It really has been an honour and a joy.

And as Jagmeet says, the only way we fail is if we stop trying. We’re only defeated if we stop fighting.

Jagmeet, we’ll keep fighting to make people’s lives better. And we’ll do it with the joy and optimism you’ve shown us every day. Chardi kala.

Address

1177 West Hastings Street
Vancouver, BC
V6E2K3

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+18776825441

Website

http://www.nowgroup.com/

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