Aly Creative Co.

Aly Creative Co. Empowering visionary entrepreneurs with meaningful branding & strategic website design �

I help service providers, content creators, coaches & online educators elevate their personal brands with meaningful branding & strategic web design. �

Are you in the market for a web designer to help elevate your website? Here's a checklist to make sure you're fully prep...
06/07/2021

Are you in the market for a web designer to help elevate your website? Here's a checklist to make sure you're fully prepared:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Set clear goals and objectives⠀⠀⠀⠀⠀⠀⠀⠀⠀
For a successful website, you need be to very clear on your goals and objectives. Grab a piece of paper and write down your high-level plans. Why are you redesigning your website? What is the end result that you want to achieve?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Think of the pages you need⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's extremely helpful to have an idea of what pages you'll need on your website. From there, web designers will use their expertise to help you build a sitemap with your customer experience in mind.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Gather your branding assets⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sure you can skip the step, but most web designers require a full brand identity completed to book you in. One logo is not enough and for good reason. We know what works in the long-run and skipping this step is not it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣ Set a budget⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don't forget to set a budget aside for fees such as your domain and hosting! These are not included in the cost of hiring your website designer and the service they are providing in building out your website.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5️⃣ Find a photographer⠀⠀⠀⠀⠀⠀⠀⠀⠀
Having professional photos is key in a beautiful, high-converting website. Your customers will feel hesitant to work with you if your photos are taken from your phone, and this can be a deal-breaker from potential clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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6️⃣ Find a copywriter⠀⠀⠀⠀⠀⠀⠀⠀⠀
A good website isn't complete without copy that is SEO optimized, set to convert and also reflects your brand voice. Most web designers don't include writing website copy in their packages — let the professionals handle that for you if you want to maximize impact.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These items are often overlooked when outsourcing a web designer and I want to make sure you don't miss them! Let me know in the comments which one you forgot about 👇🏻

In my last post, I talked about what goes on in my brand strategy process. Here's a quick sneek peek of the exercises we...
06/04/2021

In my last post, I talked about what goes on in my brand strategy process. Here's a quick sneek peek of the exercises we'll work on during our 2-hour brand strategy workshop!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We will work collaboratively to determine your brand's what, how, and why. Altogether, this will help in crafting your brand's purpose, vision and mission.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Additionally, we'll also be discussing your audience and create an action plan for your brand visibility.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Brand strategy adds so much value to your business that makes you feel more aligned and connected to your audience.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Without a strategy, how can you serve your clients properly?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’d like to learn more about brand strategy with me, let me know below 👇🏻

Are you curious about what our brand strategy process looks like? Here's a quick overview into our process that leaves o...
06/02/2021

Are you curious about what our brand strategy process looks like? Here's a quick overview into our process that leaves our clients pampered, taken care of and energized every time! 🙌🏻
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So tell me — if you're a business owner that's still unsure whether you need brand strategy, what's holding you back?

Creative blocks are real, y'all. For those who provide creative services, such as designers, writers, artists, etc., I'm...
06/01/2021

Creative blocks are real, y'all. For those who provide creative services, such as designers, writers, artists, etc., I'm sure you can all relate.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm going to be completely honest — I've been in a creative block this past week. As a creative professional, it can be very frustrating when we feel stuck and can't create with the standards we set for ourselves. These things happen to all of us, so I wanted to share a few ways that has helped me get my creative juices flowing again:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣ Rest, unwind and stay offline ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The more content you consume, the more ideas you can get inspired with, but this can ultimately lead to feeling stuck. I've found it extremely helpful to "let it go, if it doesn't flow." I distance myself from my projects and social media, take a break then come back to it with a clearer head. This is always much more effective than pushing yourself through on hard timelines. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣ Change of scenery⠀⠀⠀⠀⠀⠀⠀⠀⠀
Living in a pandemic for the past year have limited our options for different working environments. Thankfully, Vancouver has opened up indoor dining again, so I've changed up my scenery by heading to a cafe and do some work there. I also find that going on a quick walk helps, too! Sometimes, a change of scenery is all you need for a creative burst!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣ Journal, journal, journal⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sometimes, being in a creative rut can be associated with other factors internally. Journaling is a great way to do some self-reflection and identify why you're experiencing a creative block, what your triggers are and what you can do in the future to overcome it. I've found this extremely helpful as you can come up with an action plan that leaves your mind feeling at ease and back on track.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now tell me, have you been in a creative block before? I'd love to hear some ways that have helped you overcome it in the comments below 👇🏻

Let’s talk about color psychology.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀This is one of my favourite parts of branding because everything is ...
05/28/2021

Let’s talk about color psychology.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is one of my favourite parts of branding because everything is intentional — even with the colours that you choose for your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know that the colour orange represents adventure and creativity? That green tones can instill feelings of safety and harmony? Pretty crazy, if I may say so myself!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What colour from above can you relate with the most? Let me know in the comments below 👇🏻

Have I ever shared the story of how Aly Creative Co. got started? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I love what I do and I often get ask...
05/26/2021

Have I ever shared the story of how Aly Creative Co. got started? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I love what I do and I often get asked by my clients about how I got started.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's how it all began: I started this business kind of by accident. After quitting my job as a digital designer in a marketing agency, I travelled for a few months and came back to a pandemic. My plan to look for my next full-time role upon my return was no longer attainable at the time. Thankfully, I had a few friends ask for graphic design work and I started freelancing. I loved the flexibility of being self-employed and honestly, I can't go back!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From there, I found my niche in branding & web design and was inspired by a community of people with the same goals and aspirations as myself. The most important part is that I found purpose and fulfillment in helping other business owners, rather than feeling like another robot in the corporate world.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So that's me. Can you relate? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now, where are my clients at? Drop a 👋🏻 in the comments so I can say thank you for being part of my story!

🗣 Say it with me: small progress is still progress.⠀⠀⠀⠀⠀⠀⠀⠀⠀No matter where you are, if you feel that you're behind in y...
05/25/2021

🗣 Say it with me: small progress is still progress.
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No matter where you are, if you feel that you're behind in your goals, or not exactly where you want to be quite yet — remember that your time will come.
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Any progress you make, big or small, is still progress. Pat yourself on the back, stop for a moment, take a deep breath and be proud of how far you've come! 💜
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What's your Tuesday daily affirmation? I'd love to hear it in the comments below 👇🏻

Been a little quiet on here, but just wanted to say hey, I’m still here! 👋🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I’ve been cooking up some e...
04/14/2021

Been a little quiet on here, but just wanted to say hey, I’m still here! 👋🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’ve been cooking up some exciting stuff behind-the-scenes, including a brand + website refresh for myself! Since starting this lil’ design studio last year, I’ve gained more clarity on the services I want to offer, my target audience & my overall goals.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you don’t feel connected to your branding anymore, this is one of the key reasons why you should consider a rebrand. Growth is always welcome here! ✨

I received a lot of positive responses from my last post about content ideas for February, so let's make this into a ser...
02/22/2021

I received a lot of positive responses from my last post about content ideas for February, so let's make this into a series!
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Here are the content ideas for March, there's quite a lot jam packed in there! From International Women's Day, to National Puppy Day — I can't wait to see how creative you can get on your feeds. 🙌🏻
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Don't forget to ✨save✨ this post help you put your content plan for March in action!⁠ 💪🏼

Happy Launch Day to my girl ! 🎉The Chief Get S**t Done Officer just launched her brand new website today! Say hello to E...
02/17/2021

Happy Launch Day to my girl ! 🎉

The Chief Get S**t Done Officer just launched her brand new website today! Say hello to Erika’s new online home. 👋🏻

We did a completely new rebrand and transitioned away from her former business name. We wanted her personality to shine all the way through — I’ve never had so much fun designing a site with so much sass! She was the absolute best to work with and a BEAST at getting s**t done.

Now, her website matches the direction she's taking her business, and I can't wait to see how her new and improved services can help her clients get s**t done. 👏🏻

Y'all know I'm a sucker for a good mood board or two. Having a solidified mood board is crucial in the branding process ...
02/10/2021

Y'all know I'm a sucker for a good mood board or two. Having a solidified mood board is crucial in the branding process — it allows you and your client to set a clear creative direction of their brand identity.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It may seem unnecessary to some, but this simple formula can save you from any misunderstandings or headaches— something that we all DON'T want! It can be even as simple as just creating a Pinterest board with inspiration.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is why I always create a mood board at the start of every branding project. It ensures that we are aligned on the direction of your brand and thus, getting closer to achieving the business of your dreams. ✨

Some variables often get overlooked when creating a website. Sure, having a pretty design will get you noticed — but it ...
02/08/2021

Some variables often get overlooked when creating a website. Sure, having a pretty design will get you noticed — but it doesn't actually lead to a sale or a client. This simple framework helps you understand the important factors to connect with your audience and convert:

➡️ START WITH A SOLID FOUNDATION

Just like your house, there's no point in decorating if you built it on quicksand. If your website is slow to load and has confusing navigation, chances are your visitors aren't even going to take a second look at your page. Make sure your website is done right, properly maintained and is optimized for faster speed times!

➡️ UNDERSTAND THE PAIN POINTS

If you don't know what pain points or problems your ideal customers are facing, how can you expect them to work with you? It's important to look into their perspectives and understand their pain points. Which leads us to...

➡️ OFFER THEM A SOLUTION

Once you understand how their mind works, offer them a solution. Give them a reason to connect with you — what's your story? Introduce your services or products with their pain points and show them how you can solve it. Make sure to include this in your website copy!

➡️ MAKE THE IMPORTANT INFO EASY TO FIND

Keep it simple. In the first 5 seconds of landing on your website, we should know who you are and what you do. Ensure that the most important pages on your site are easy with simple navigation. This can include your contact page or your product or service pages.

➡️ DRIVE YOUR VISITORS TOWARDS YOUR GOALS

Looking to increase your email list? Or maybe just fill out your contact form? Drive your visitors towards your goals through call-to-action buttons spread out on your site, a pop-up, or even just a simple promotional bar. These are the easiest ways to get them to convert.

That's it! Don't forget to save post for reference when you start looking into a website. 👩🏻‍💻

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