One Degree

One Degree OneDegree.ca is a marketer’s secret weapon. One Degree is the central gathering place for Canadian Online Marketers. Some big changes you might have noticed!

Founded by industry veteran Ken Schafer in 2003, One Degree was purchased by Kate Trgovac and a small group of investors in 2007. In 2010 Peter Mosley purchased One Degree and has been the proprietor ever since. It has been 14+ years that Onedegree has been serving the digital marketing communities and it has been our pleasure. We believe it is a perfect time to make some changes. First, we have m

oved from the TypePad platform to WordPress. At one time TypePad served its purpose but sadly has not kept up to date with the best practices online. Second, now that we have rounded a fairly monumental milestone – our 3,000th article – it is time we shifted our gears. If you look at the scope of the articles and the dozens and dozens of topics we have covered, we’ve covered a lot! And they are all still here for reference. There will still be guest articles from time to time but will be upping the frequency of “Industry News Briefs.” These have been tested and the results show folks want “more news, more often” and in bite-sized chunks. All this is supported by data we have collected over the last year or so. We will continue to never have clickbait, no tricks and we will be transparent as always. We want to entertain you and become even more important to your online experience. Many thanks!

— mose

Don't miss this.
08/30/2025

Don't miss this.

Canadian Email Summit – 2025 – Reaching the Inbox Published August 30, 2025 Meet Your Peers Attending the Canadian Email Summit is a must for anyone serious about email marketing. This event brings together some of the brightest minds in the industry to share actionable insights, emerging trends...

Netsafety Week Power in Partnerships
07/25/2025

Netsafety Week Power in Partnerships

Netsafety Week Power in Partnerships Published July 25, 2025 Netsafety Week Throughout this week, we’ll be sharing exciting announcements about upcoming events, new resources, and innovative tools, all aimed at empowering New Zealanders of all ages to enjoy safer and more positive online experienc...

The Dark Side of AI Marketing: A Call for Ethical Boundaries
07/22/2025

The Dark Side of AI Marketing: A Call for Ethical Boundaries

The Dark Side of AI Marketing: A Call for Ethical Boundaries Published July 17, 2025 The marketing industry stands at a crossroads. Generative AI has arrived with unprecedented power to create, personalize, and persuade at scale. While the technology promises revolutionary efficiency and engagement,...

TSN’s Price Hike Email: A Masterclass in a Missed Marketing Opportunity
07/22/2025

TSN’s Price Hike Email: A Masterclass in a Missed Marketing Opportunity

TSN’s Price Hike Email: A Masterclass in a Missed Marketing Opportunity Published July 22, 2025 This morning, like many other loyal subscribers, I opened an email from TSN only to learn that my monthly subscription fee will jump from $19.99 to $24.99 starting August 22, 2025. No added features. No...

https://onedegree.ca/2025/07/05/the-missing-metric-in-your-marketing-strategy/
07/07/2025

https://onedegree.ca/2025/07/05/the-missing-metric-in-your-marketing-strategy/

The Missing Metric in Your Marketing Strategy? Published July 5, 2025 Introverts engage differently—and most marketing funnels don’t reflect that. “May I have your phone number?” “Why? I just need to buy this yarn.” Surprised by my answer, the store employee mumbled: “I was told to col...

Terrific video
01/05/2025

Terrific video

Our community is a vibrant hub for Direct Response Marketers looking to stay ahead of the curve. Here, industry professionals come together to share insights, strategies, and best practices to drive successful marketing initiatives. By staying updated on the latest trends and techniques, our members...

Are you Marketing or Repellent Marketing?
09/12/2024

Are you Marketing or Repellent Marketing?

Are you Marketing or Repellent Marketing? Published September 11, 2024 Let’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all the time. You know the ones: spam emails clogging your inbox...

04/15/2024

Further to the Changes on One Degree.

Lots of folks working hard, "many hands make light work!"

Very excited to spill the beans!

Patience.

Address

Victoria, BC

Alerts

Be the first to know and let us send you an email when One Degree posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Category