08/01/2025
When you're building your marketing strategy, itās not just about who you're talking to; itās also about what's happening around you. Here's why these environmental factors matter:
š„ļø Technology: Whatās trending changes how we reach people. New tools = new ways to connect.
š„ Demographics: Age, income, lifestyle, they all impact buying decisions.
š Social/Cultural: Beliefs and values shape what people care about.
šø Economics: Inflation, job markets, and spending habits affect what people can buy.
š± Ecology: How the environment behaves around you affects what people buy.
šļø Politics: Laws, trade policies, and global events can shift entire markets.
Each of these plays a role in how your brand is perceived and how you sell your products. So take a step back, look at the big picture, and build a strategy that fits the world you're in.
š¬ Each of these affects various industries differently. Curious as to which affects yours the most? Drop it in the comments!