Jason Lucas

Jason Lucas Mountain bike, overland, and travel content creator based in British Columbia.🤘🏻

09/07/2026

50,000kms down in the Taco and no shortage of amazing memories made along the way. Can’t wait to see what the next 50,000 holds.

09/03/2026

Summer might not be hitting as hard these days but n**e always delivers. So grateful for this custom flavour and maybe one day we can see it on store shelves? 👀

08/26/2026

Currently lappin’ the NOBL Carbon Wheels Ethos HD wheels on repeat. 🔄

08/21/2026

The Soo! Turns out you can make really good mountain bike trails even if you don’t have mountains. Flew in with no expectations and left being blown away by the riding along with a belly full of BeaverTails.

07/30/2026

Fun times with the Norco Bicycles crew 🤘🏻

07/15/2026

Flownado Grouse Bike Park is now open! Tight, twisty, jumpy, and of course, flowy. Super fun trail that is ready to be ridden in.

Get yourself a day ticket or even a twilight pass and sample the goods!

The hog! The Norco Bicycles Sight VLT Bosch A is probably the bike I’ve been riding the most over the past couple months...
07/13/2026

The hog! The Norco Bicycles Sight VLT Bosch A is probably the bike I’ve been riding the most over the past couple months. From quick laps during tight timeframes to big missions and even the odd film shoot it has been a blast to dial in. With the addition of the Ethos HD wheelset from NOBL Carbon Wheels it’s feeling even more ready to send the rest of the season.

Frame: Norco Bicycles Sight VLT Bosch A (size 4)
Fork: RockShox Lyrik Select+
Shock: Rockshox Super Deluxe Select+
Handlebar: Norco (770mm)
Stem: Norco (40mm)
Grips: Truvativ Descendant
Seatpost: TranzX
Seat: WTB Solano
Cranks: Praxis HD
Pedals: Chromag Dagga
Derailleur: Shimano Deore Di2
Brakes: SRAM Maven Ultimate (200mm)
Wheels: NOBL Carbon Wheels Ethos HD
Tires: Maxxis Assegai (F) DHR II (R)

07/09/2026

The North Shore Triple Crown. Never not fun, never not an adventure. This was my fifth time taking on this ride and one of the most important things I’ve learned over the years is how important the fuel you choose is.

Shoutout to Gold Seal Wild Salmon for helping fuel this ride. With three flavours (Creamy Chive, Creamy Mustard, Lemon & Dill), 16g of protein per can, and a small, lightweight package it truly was the perfect snack.

Final stats:

15 hours
75kms
2,950m climbed
40+ salmon topped crackers devoured

06/29/2026

Exploring new zones and getting off the beaten path with the Norco Bicycles Search. Pitt-Addington Marsh is a new favourite and I’m looking forward to exploring more of the surrounding area.

Address

6000 Cypress Bowl Road
West Vancouver, BC
V7V 3N9

Website

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