Mad Social Agency

Mad Social Agency Powering brands with bold digital marketing

08/10/2025

POV you’re setting up for your next video and wanna nail that pro look

Stop placing windows directly behind your subject

When you do that your camera chooses the bright background over your talent

Leaving them as a dark silhouette nobody wants to watch

Here’s how we fix it at MAD Social

1️⃣ Face the window or main light source toward your subject

2️⃣ Add a fill light or reflector behind the camera to soften shadows

3️⃣ Adjust your exposure so skin tones pop and backgrounds stay subtle

We used this tweak on a recent brand video and cut our editing fixes in half

Your viewers stay glued when they can actually see the person talking

08/09/2025

At MAD Social, we thrive on creating content that not only informs but engages. For Security One, we took a fresh approach by combining their security expertise with trending TikTok-style content and fun, playful concepts to make security feel more approachable and engaging. 🔐🎥

In an industry that’s often seen as serious and technical, it’s important to humanize the brand and show its personality. By tapping into popular trends and keeping the content light and relatable, we’ve helped Security One connect with a wider audience while positioning them as a thought leader in their space.

Security doesn’t have to be boring! It’s all about making it relevant, fun, and something people can relate to, especially on social media.

08/07/2025

Living in the moment I guess…

Looking to level up your Instagram strategy?Instagram just released a guide on the best post types for each stage of the...
08/06/2025

Looking to level up your Instagram strategy?

Instagram just released a guide on the best post types for each stage of the buyer journey

Reels now account for over half of all time spent in the app

Meta reports that 61 percent of IG users say Reels ads made them consider a brand

That means Reels are your awareness and consideration powerhouse

But do not sleep on Carousels

Carousels are ideal for deeper storytelling and product education

Use them in the consideration stage to share step by step tutorials and behind the scenes insights

Stories remain a secret weapon for real time engagement and decision stage nudges

Add poll stickers and swipe up links to capture leads right away

Channels tap into direct message conversations and unlock your highest intent audience

Those one to one messages can turn interest into booked calls

Here is a simple three step framework to put this into action

First map your buyer journey into three stages: awareness, consideration, and decision

Then assign a post type to each stage: Reels, Carousels, Stories, and Channels

Third build a monthly content calendar with at least one piece per post type per stage

I tested this framework for just two weeks and saw my engagement rise by 40 percent

Stop guessing what to post

Be strategic about your post types and watch your engagement and conversions climb

You have got this

ELEVATE YOUR AESTHETIC CLINIC WITH MAD SOCIAL 🚀OUR WORK IN HEALTH & WELLNESS 🌿
• Creating psychology driven social media...
08/06/2025

ELEVATE YOUR AESTHETIC CLINIC WITH MAD SOCIAL 🚀

OUR WORK IN HEALTH & WELLNESS 🌿

• Creating psychology driven social media that builds trust 🤝
• Shooting short form videos showcasing real patient glow ups 🎥
• Running paid campaigns that fill your schedule 📅

PAIN POINTS CLINICS FACE 😩
• Low bookings even with strong website traffic
• Content that gets lost in the scroll
• Messaging that just does not resonate
• Unused social channels holding you back

HOW WE HELP YOU WIN 🏆
• Strategic content plans backed by audience psychology
• High quality videos that spotlight patient stories
• Paid ad management targeting locals ready to book appointments
• Streamlined workflows so you focus on patient care
• Transparent reporting showing exactly where your money goes

COMMENT PLAYBOOK if you want our exact playbook that we use for clients



Ask ChatGPT

08/06/2025

Grinding out copy-paste video concepts can spike your reach overnight

Traction fades fast when content has no heartbeat

At MAD Social we first mine proven ideas for performance insights

Then we layer in your brand’s wildest perspective

Next we engineer surprise edits and narrative twists that keep viewers hooked

Here’s our 3-step framework to turn trends into your signature style

1 Scan your niche to uncover the posts that ignited massive reactions

2 Adapt the core emotional triggers so they vibe with your brand voice

3 Inject an unexpected twist that surprises and delights every time

We used this on a wellness client and boosted their comments by 75 in just 10 days

Wanna ditch the copy-paste trap and own your unique voice?

I didn’t start MAD because it made sense.I started MAD because I couldn’t not.I was 19.No funding. No roadmap. Just a gu...
08/05/2025

I didn’t start MAD because it made sense.
I started MAD because I couldn’t not.

I was 19.
No funding. No roadmap. Just a gut feeling that marketing could be done differently
with more heart, more story, and way less BS.

I still remember Googling “how to invoice a client” the same week I pitched a brand three times our size.
They said yes.
Not because we had a big portfolio but because I believed in what we were building, and I made them believe too.

MAD wasn’t born in a boardroom.
It was built between coffee shops and late-night Canva edits, in DMs and client calls I took from my car.

I said yes before I was ready.
I led before I felt qualified.
I learned by doing and failing and showing up again anyway.

Today, we’re a team.
A movement.
And a growing agency that builds brands with teeth, voice, and conviction.

But this version of MAD?
It’s still powered by the same thing that started it all:

Unshakable belief.
In story. In people. In the power of doing it differently.

08/04/2025

POV: you just leveled up your brand with the MAD Social pros 🫵

Before: profiles that faded into the scroll

After: profiles that pop off the screen

Content that converts

Engagement that fuels growth

Stop guessing

Start winning

08/04/2025

Have you seen Microsoft’s latest LinkedIn update?

They have reported record engagement levels every single quarter since 2018.

That includes after losing 54 million users in China.

Now they report sessions up 7 percent, comments up 30 percent, and video uploads up 20 percent.

Videos are now 20 times more likely to be shared and generate 1.4 times more engagement than text.

Sounds great until you remember that engagement pods and AI bots are gaming those statistics.

Automated likes and comments can leave you chasing hollow metrics.

When I started MAD Social we fell into the same trap.

Fake interactions drove zero booked calls and no real business growth.

That experience inspired me to develop a five step framework for genuine engagement

Invite your top one hundred true fans to exclusive live sessions and small group chats

Ask open ended questions that spark real conversations

Reward participation with actual value, such as templates, feedback, and shout outs

Track meaningful signals such as direct messages, booked calls, and referrals, not just likes

Double down on the activities that move your revenue needle and nurture real relationships

LinkedIn is boosting its detection of artificial engagement and educating creators to avoid those tactics.

Your best strategy is to create content that resonates with actual human beings.

Share your struggles behind the scenes and celebrate small wins authentically.

That is how you build trust, loyalty, and long term growth.

Metrics may look shiny but genuine connections drive actual results.

Keep pushing raw storytelling, clear calls to action, and tactics that convert.

Address

Winnipeg, MB

Opening Hours

Monday 7:30am - 6pm
Tuesday 7:30am - 6pm
Wednesday 7:30pm - 6pm
Thursday 7:30am - 6pm
Saturday 8:30am - 5pm
Sunday 8:30am - 5pm

Telephone

+12049189011

Website

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