09/25/2025
⚖️ Don’t let the egos defence mechanisms rule your rational side in real estate.
Your pricing strategy is an emotional cocktail of three toxic ingredients:
Desperation, Delusion, and Debt
You've convinced yourself that because you "need" $500k to pay off the mortgage, somehow the market owes you that number.
Because you "spent" $50k on renovations, buyers should care about your sunk costs.
Because you "hope" to get enough for a down payment on the next place, the universe will bend to your will.
Meanwhile, your house sits. And sits. And sits.
Every day it doesn't sell, you're bleeding money.
Carrying costs, opportunity costs, the cost of not moving on with your life.
But you'd rather lose $1,000 a month carrying an overpriced house than "lose" $20k by pricing it correctly.
Your neighbor sold theirs in 14 days.
Same floor plan, same street, worse condition.
The difference?
They priced it based on what buyers would pay, not what they needed to get.
They understood that the market doesn't negotiate with your mortgage balance.
The market doesn't care about your financial situation.
Buyers don't care what you owe.
The appraiser doesn't care what you spent on that kitchen island nobody asked for.
Here's what the market cares about:
What's it worth TODAY?
Not what you paid for it in 2021.
Not what Zillow said it was worth in 2022. Not what you need it to be worth to sleep at night.
Your agent knows this.
They've been trying to tell you for months.
But you keep firing agents instead of facing facts, convinced the next one will magically find a buyer who pays retail in a wholesale market.
The brutal truth?
Every week you wait costs you more than pricing it right would have.
But hey, at least your pride is intact while your equity evaporates.