TaleWind Digital

TaleWind Digital Turning association content into year-round member engagement and non-dues revenue.

09/04/2026

Last year's AI sessions: "imagine the possibilities," then a couple of parlor tricks.

This year, the conversation finally grew up. Breanna on what changed at ASAE Annual 2026.

Full episode on the TaleWind Hub—https://hubs.ly/Q04wzzpz0

09/03/2026

The headlines keep predicting AI will hit entry-level jobs first. ASAE's polling of association staffing tells a different story, at least so far.

Amy Hissrich explains why those roles matter for the next generation of association talent.

See the full episode on the TaleWind Content Hub.

08/31/2026

Retention and engagement beat revenue as the number one challenge in ASAE's State of Associations Report. Amy Hissrich says that ranking is a sign of health, since value drives engagement and engagement drives revenue.

See the full episode on the TaleWind Content Hub.

[in a newscaster voice]This month's TaleWind Take: retention and member engagement topped the list of association leader...
08/28/2026

[in a newscaster voice]

This month's TaleWind Take: retention and member engagement topped the list of association leaders' challenges, and why that may not be a bad thing.

Full story in the slides. Subscribe for next month's edition: https://hubs.ly/Q04vBmys0

We're live today at 11 AM CT / 12 PM ET with the ASAE 2026 Debrief.Everything we heard and learned, distilled into 30 mi...
08/26/2026

We're live today at 11 AM CT / 12 PM ET with the ASAE 2026 Debrief.

Everything we heard and learned, distilled into 30 minutes. If you weren't able to go, this is everything we think you should know.

If you have something you want the panel to weigh in on, join us live and we'll get to it on air.

Join us: https://hubs.ly/Q04ttbnG0

This is field research.The team was hard at work in Indianapolis, having conversations, attending sessions, and checking...
08/24/2026

This is field research.

The team was hard at work in Indianapolis, having conversations, attending sessions, and checking out local attractions. The goal behind it all? To find the trends that matter most to association professionals right now.

As you can see, the swan boats were a hit. Join us on Wednesday at 11 AM CT for the insights.

Save your spot: https://hubs.ly/Q04tt50s0

08/21/2026

AI can take hundreds of pieces of member feedback and surface the themes in minutes. What it can't do is sit in the room, hear the challenges firsthand, and judge what's actually working.

ASAE's Amy Hissrich explains where the line sits between AI's job and yours.

See the full episode on the TaleWind Content Hub.

08/20/2026

ASAE spent a year polling their members and discovered that many are launching new programs, but fewer are sunsetting older initiatives.

ASAE's Amy Hissrich explains why a pause might be the smartest move for some associations right now.

See the full episode on the TaleWind Content Hub.

08/20/2026

ASAE spent a year running pulse polls with its members and published the results in its first State of Associations report. About 60% of associations put member retention and engagement in their top three challenges. Nearly half said the same about non-dues revenue. What surprised us is that nothing else even came close.

We had Amy Hissrich, who led the team behind the report, on Association Amplified LIVE to walk through it. Her advice for what associations should do next: pause before adding anything else.

Seven takeaways from the report and our conversation:

Sore feet, full notebooks.The TaleWind team is back from ASAE Annual in Indianapolis. This year, we're skipping the inte...
08/19/2026

Sore feet, full notebooks.

The TaleWind team is back from ASAE Annual in Indianapolis. This year, we're skipping the internal recap meeting and having it with you instead.

On Wednesday, August 26, Dan, Breanna, and Kristy sit down for Association Amplified LIVE, where they'll discuss what stood out on the show floor, what surprised them, and what association leaders are thinking about headed into fall.

🗓️ Wednesday, August 26
🕙 11:00 AM CT / 12:00 PM ET

Save your spot: https://hubs.ly/Q04tsNNG0

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