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Turning association content into year-round member engagement and non-dues revenue.

06/19/2026

AI can restructure how an entire organization operates—who does what, how decisions get made, what workflows look like.

Amberlee Huggins, President of AMA DC, puts it plainly: work with it, or it will work you over.

The full conversation is up now; check it out: https://hubs.ly/Q04m1sTR0

06/19/2026

The 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 has been around since 1847. With that kind of history comes a lot of institutional language—internal terms, organizational priorities, ways of talking about the work that make perfect sense inside the building.

Ryan Wells walked in from the private sector and saw it immediately. The AMA was struggling to produce content its members could see themselves in.

His fix: 𝙬𝙧𝙞𝙩𝙚 𝙩𝙝𝙚 𝙬𝙖𝙮 𝙮𝙤𝙪𝙧 𝙢𝙚𝙢𝙗𝙚𝙧𝙨 𝙩𝙖𝙡𝙠, 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙬𝙖𝙮 𝙮𝙤𝙪𝙧 𝙤𝙧𝙜 𝙘𝙝𝙖𝙧𝙩 𝙙𝙤𝙚𝙨.

It's one of the first things he changed at the AMA.

Full conversation on the latest episode of 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱: https://hubs.ly/Q04lJGh90

06/18/2026

Sponsors pay a premium for targeted audiences.

Associations have some of the most targeted audiences in any industry—and most aren't monetizing it beyond logos and event placements.

Marcus and Breanna get into what digital sponsorship actually looks like when content is the product.

A new episode of the 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 is coming soon.

06/18/2026

MHI's event content doesn't stop when the event does. A single event becomes months of programming, and 11 years in, that content library keeps compounding.

This is what a digital destination looks like when it's working. Hear it from the person who built one.

𝗝𝘂𝗻𝗲 𝟯𝟬 𝗮𝘁 𝟮 𝗣𝗠 𝗘𝗧—𝗔 𝗡𝗲𝘄 𝗠𝗼𝗱𝗲𝗹 𝗳𝗼𝗿 𝗠𝗲𝗺𝗯𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗡𝗼𝗻-𝗗𝘂𝗲𝘀 𝗥𝗲𝘃𝗲𝗻𝘂𝗲.

Register here: https://hubs.ly/Q04lBtyn0

06/17/2026

𝙄𝙛 𝙞𝙩'𝙨 𝙣𝙤𝙩 𝙤𝙣 𝙩𝙝𝙚 𝙬𝙚𝙗𝙨𝙞𝙩𝙚, 𝙞𝙩 𝙙𝙤𝙚𝙨𝙣'𝙩 𝙚𝙭𝙞𝙨𝙩.

That's the rule Ryan Wells lives by at the American Medical Association—and it's one worth stealing.

Most associations are doing meaningful work every day. Events, advocacy, research, member resources. But if it never made it online, or it's buried somewhere members can't find it, it might as well not exist at all.

Ryan joined us on 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 to talk about what nine years of digital strategy at the AMA has taught him about visibility, language, and what it actually takes to reach your members where they are.

Link to the full episode: https://hubs.ly/Q04lJBgL0

06/16/2026

According to ASAE's 2026 State of Associations report, over 30% of associations rank membership retention and engagement as their top challenge. Nearly 20% point to revenue diversification. On June 30, we're addressing both.

We'll be joined by 𝗖𝗮𝗿𝗼𝗹 𝗠𝗶𝗹𝗹𝗲𝗿, 𝗖𝗠𝗢 𝗼𝗳 𝗠𝗛𝗜, who'll walk through 11 years of digital growth and what it's taken to build a platform members rely on.

𝗝𝘂𝗻𝗲 𝟯𝟬 𝗮𝘁 𝟮 𝗣𝗠 𝗘𝗧.

Register here: https://hubs.ly/Q04lz1090

06/11/2026

Nobody mentors the person who looks like a threat.

That was one of the sharper points Amberlee Huggins, President of AMADC, made on yesterday's Association Amplified LIVE. Her advice to emerging professionals: before you worry about where you're headed next, learn the job in front of you and make your manager more effective. Trust comes before guidance.

She also made the case that mentorship works in both directions now—senior leaders bring strategy and judgment, emerging professionals bring AI fluency and new ways of working. Most workplaces aren't built to connect those two groups. Associations are. Amberlee talks through how AMADC is doing it, and what other associations can take from that.

The full conversation is on the replay—https://hubs.ly/Q04l4m620.

06/10/2026

We're live today.

𝘈𝘮𝘣𝘦𝘳𝘭𝘦𝘦 𝘏𝘶𝘨𝘨𝘪𝘯𝘴, President of AMADC, on how mentorship is evolving in the AI workplace—and what associations can do about it.

Join us live: https://hubs.ly/Q04kCXRt0

𝗧𝗼𝗱𝗮𝘆 𝗮𝘁 𝟭𝟭:𝟬𝟬 𝗔𝗠 𝗖𝗧 / 𝟭𝟮:𝟬𝟬 𝗣𝗠 𝗘𝗧.

06/08/2026

Something is shifting in how mentors and emerging professionals work together. We're talking about it live on Wednesday with 𝘈𝘮𝘣𝘦𝘳𝘭𝘦𝘦 𝘏𝘶𝘨𝘨𝘪𝘯𝘴, 𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵 𝘰𝘧 𝘈𝘔𝘈𝘋𝘊.

Bring your questions—we'll have time for some live Q&A.

𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗝𝘂𝗻𝗲 𝟭𝟬, 𝟮𝟬𝟮𝟲, 𝟭𝟭 𝗔𝗠 𝗖𝗧, 𝗡𝗼𝗼𝗻 𝗘𝗧

Join us live: https://hubs.ly/Q04kxMW60

06/05/2026

Every time search changes, association content strategy has to follow.

SEO pushed more content into the open. AEO is doing it again—and the bar for what AI will actually surface is higher than a keyword.

𝙏𝙝𝙚 𝙜𝙖𝙩𝙞𝙣𝙜 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣 𝙞𝙨𝙣'𝙩 𝙟𝙪𝙨𝙩 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚𝙢𝙗𝙚𝙧 𝙫𝙖𝙡𝙪𝙚 𝙖𝙣𝙮𝙢𝙤𝙧𝙚. 𝙄𝙩'𝙨 𝙖𝙗𝙤𝙪𝙩 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮.

New episode of 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 is up: https://hubs.ly/Q04jY7cN0

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