09/04/2024
Think back to when association members were willing to invest time to uncover value. That approach is changing. They want a more direct experience—they want easy access to the benefits that can help them succeed.
Today's members are saying to themselves: "Show me the value upfront. Make it easy for me to find what I need to succeed in my industry."
Is your association keeping up with these changing expectations?
Join us for our latest episode of Association Amplified as we explore the shift from traditional approaches to modern member needs.