01/07/2026
When someone searches for a product or service how does Google decide who shows up?
One of the major factors Google and other search engines use to determine relevance is on-page SEO, which is a fancy way of saying structuring your website in a way that search engines can understand.
When a customer looks at your website, they see the pictures of your work, your smiling team members, and your client testimonials, which is great. Unfortunately, Google doesn't have eyeballs to see your magnificent website with, so instead it scans a variety of elements, signals, and nodes to figure out the contents of the page.
The page structure and code play a huge role in telling Google who you are, what you do, and when your site is relevant to certain search terms. A nice-looking website alone isn’t enough. It needs to clearly communicate this information in a way search engines can recognize.
Is your website telling Google what it needs to know about your business?