Word-craft Inc.

09/30/2025

I almost talked myself out of my biggest goal this year.

Every January, I set a financial goal for my business and a secondary goal. This year, that goal was to give a keynote.

I wasn't sure if it would happen this year, but then Adèle LeBlanc asked me if I knew anyone who could give the keynote for Rayonne et Réalise, a conference put on by the Conseil de développement économique de la Nouvelle-Écosse CDÉNÉ on September 27. I came up with a few recommendations and considered naming myself but I held back at first. And then I figured, "What the heck. You lose any opportunity you don't seize so why not?"

I wrote to her, "If all else fails, I have a goal of giving a keynote about my entrepreneurial journey. I’d trade in doing a workshop for a keynote!"

And she jumped at the chance to help me realize my goal.

Huge MERCI to Adèle and the entire CDÉNÉ team. It was a privilege to be able to share my story with you and all of the incredible women I met at Rayonne et Réalise in Chéticamp this weekend.

2025: Give a keynote. ✅

03/21/2025

Merci à Colette Deveau et Nathalie Geddry de m’avoir interviewé pour La mouvée sur CBC/Radio-Canada à propos de mon poste comme présidente du Conseil acadien de Par-en-Bas ainsi que mon trajet entrepreneurial.

Si vous voulez écouter l’entrevue, téléchargez l’application OhDio et cherchez “La mouvée.” (Le lien ne peut pas être posté sur Facebook)

Thank you to Colette Deveau and Nathalie Geddry for interviewing me on La mouvée on Radio-Canada about my new volunteer role as president of the CAPEB. We also talked about my entrepreneurial journey.

If you’d like to listen to the French interview, you can download the OhDio app and search for “La mouvée.” (Unfortunately, the link can’t be posted on FB.)

12/20/2024

It's been an incredible year at word-craft!

Thanks to all of our clients who trust us with the keys to their social media accounts. Looking forward to another big year in 2025! 🎉

Happy holidays everyone! Take it easy.

11/19/2024

This workshop is now available both in person and VIRTUALLY! 🖥️ Reserve your spot now: https://digitalnovascotia.com/event/stress-free-content-creation-leveraging-ai-to-create-and-plan/

If you attend in person, we'll be serving lunch from our friends at Studio Yarmouth Cafe and Gallery.

Tuesday, November 26 at 10 am
260 Main Street, Yarmouth, NS

Ready to build a simple yet effective social media plan with AI? Then you need to register for our workshop: Stress-Free Content Creation: Leveraging AI to Create and Plan

At this hands on session, Word-craft Inc. founder and CEO, Ingrid Deon. will show you how to organize your content into pillars and use ChatGPT prompts to generate fresh new ideas!

Say goodbye to stressing over your socials!

📍 260 Main St, Yarmouth, NS
⏰ 10:00 AM - 12:00 PM

For more detials and to register now: https://ow.ly/qNs850TYpqM

10/08/2024

"I have a pretty short attention span for dry or overly curated presentations... yours was neither 🙂" - a quote from a SocialEast attendee.

I’m back from an eventful few days in Halifax, where I had the unique experience of speaking on the same stage twice in one week at two different events!

A big shoutout to Mike Morrison and his team at SocialEast for inviting me to talk about “Organic social media isn’t dead” to a crowd of hundreds! The audience had so many great questions—I'm still haunted by the person who asked about a DMO getting sued for sharing user-generated content. IYKYK.

Just three days later, I returned to the same stage at the Canadian Museum of Immigration / Musée canadien de l'immigration for Jessica Clerke’s Speak Up! Unlike my first talk, this time, I shared my entrepreneurial journey—from being a single mom juggling three jobs below the poverty line to becoming the CEO of an award-winning social media marketing agency. Thank you, Jess, for having me! 💖

What a whirlwind—in the best way possible!

And it’s not over yet... this week, I’m heading back to Halifax as a finalist for the EY Entrepreneur of the Year Award. Wish me luck!

09/25/2024

Honoured to be featured in this article about supplier diversity with Centre for Women in Business and WBE Canada. 🥰

Did you know that supplier diversity can transform how businesses grow and innovate?

In our latest post, hear from supplier diversity experts as they share insights on how connecting women-owned businesses with procurement opportunities is key to unlocking new markets.

Discover how the CWB and WBE Canada are paving the way for women entrepreneurs to thrive and learn from experts, and hear directly from the incredible entrepreneurs who have benefited from our Supplier Diversity programming!

Read the full article here: https://www.centreforwomeninbusiness.ca/the-importance-of-supplier-diversity-how-cwb-is-empowering-women-entrepreneurs-in-atlantic-canada/

Canada's 2slgbtqi+ Chamber of Commerce
CAMSC -Canadian Aboriginal and Minority Supplier Council
Word-craft Inc.
Atlantic Canada Opportunities Agency
IWSCC
Ray Agency

08/30/2024

Thanks for inviting me to share my takeaways with you, Invest Nova Scotia! I'm looking forward to another trade mission with Invest NS and Launch Export Atlantic Incubator in October! ✈️

We asked Ingrid Deon, the founder and CEO of Word-craft Inc. about her recent experience in the Launch Export Atlantic Incubator, a program that builds the export readiness of businesses in Atlantic Canada. It also includes an educational trade mission to the US.

Here are a few of Ingrid's takeaways in her own words:

✔️ Never underestimate the power of storytelling
People everywhere love a good story. I started each pitch with the story of how I went from a single mom working three jobs while living under the poverty line to the CEO of a social media marketing agency. Stories make us relatable and memorable, which is why they attract people to do business with you. Stories have a unique way of connecting us and making us stand out in a crowded market.

✔️ Get to know the other delegates
One of the unexpected highlights of the trade mission was getting to know the other delegates from Atlantic Canada. The bonds we formed were as valuable as the meetings with potential clients. We shared insights about our businesses and supported each other throughout the trip. This created a strong network of fellow entrepreneurs and these relationships continue to be a source of support and inspiration long after the trade mission.

Looking to grow your company and expand sales outside of Nova Scotia and Canada but not sure how to begin? The Launch Export Atlantic Incubator is a virtual export readiness program that builds the export capacity of small businesses in Atlantic Canada.

👉 Application deadline is Sept. 6, 2024. 👈

Apply now: https://bit.ly/3ABHyZu

08/12/2024

Proud doesn't even begin to describe how it feels to see the Congrès mondial acadien 2024 finally here. 🌠⬜️🟥

For the past year, word-craft has been managing the social media accounts for the lead up to this incredible nine-day event. As an Acadian-run company, being part of such an iconic celebration of our culture and heritage is a huge honour.

The Acadian flag, hanging proudly on my neighbour's clothesline, captures the spirit of this moment—a symbol of resilience, community and pride. A big "merci" goes out to the CMA 2024 team for bringing us on board to help spread Acadian pride across social media platforms. It's been the experience of a lifetime!

06/06/2024

I'm so excited to announce that I'm a finalist for the EY Entrepreneur Of The Year 2024! 🎉 It's a huge honour to be on the same list as these incredible Atlantic Canadian entrepreneurs -- check out the full list here: https://www.ey.com/en_ca/entrepreneur-of-the-year-canada/meet-the-winners/atlantic

It's crazy to see how far word-craft has come in four-and-a-half years. Even as a word nerd, it's hard to find the words to describe what it feels like to look around our beautiful office in downtown Yarmouth, filled with happy folks creating award-winning social media content, and knowing that I built this! It hardly feels real!

Thank you. ❤️

12/11/2023

Last month I was on the WBE Canada stage, talking about my entrepreneurial journey. Being on that stage is a testament to the fact that even when people tell you that your goals and aspirations are “unrealistic,” you can still do anything.

2023 has been a big year at word-craft. We’ve brought on new clients, two full-time employees (both named Erin!), moved into a new office, attended our first trade show and I checked off my goal of getting on a big stage to talk about my journey. I know 2024 is going to be just as big, if not bigger! ✨