28/03/2024
𝐓𝐡𝐞 #𝐮𝐩𝐭𝐡𝐞𝐛𝐢𝐳 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐋𝐮𝐧𝐜𝐡 𝐢𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐒𝐨𝐥𝐝 𝐎𝐮𝐭.
𝐎𝐧𝐥𝐲 𝟏𝟎 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐫𝐞𝐦𝐚𝐢𝐧.
𝐃𝐨𝐧'𝐭 𝐛𝐞 𝐥𝐞𝐟𝐭 𝐨𝐮𝐭.
𝐇𝐨𝐰 𝐭𝐨 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐢𝐝𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐛𝐮𝐲 𝐲𝐨𝐮𝐫 𝐬𝐭𝐮𝐟𝐟...
You're a coach, entrepreneur, small business, nonprofit, etc... 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮.
You want to grow.
Where do you even begin?
First, you need to know what your customer WANTS are.
Rookie mistakes…
Building the thing YOU want…
Is quickest path to going out of business.
Failure to listen to the market waste valuable time and money.
Ask yourself these four questions before developing any product/service strategy.
1. Do I have an audience? Audience size matters big time.
2. Does my product or service solve the customers biggest struggles?
3. Does the market 𝐍𝐞𝐞𝐝 my product or service?
4. Does the market 𝐖𝐚𝐧𝐭 my products and services?
If you can't tap into that, you're in trouble.
The answer? Market Research.
Here are 6 simple tips to help you get started:
📈 1. Create a survey.
📲 2. Look at social media.
👩👩👦👦 3. Talk to people.
💻 4. Ask Chat or your favorite Ai tool
💰 5. Test before Invest
⏰ 6. Set timelines & deadlines
Don’t fall deeply in love with your product or service. Your ego will get bruised. 
Instead… Reverse engineer.
Imagine owning the best steak house restaurant in a vegan market… you’ll quickly fall to your demise. 𝐄𝐯𝐞𝐧 𝐢𝐟 𝐲𝐨𝐮 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐝 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.
There's no excuse not to 𝐚𝐬𝐬𝐞𝐬𝐬 with market research doing 𝐛𝐨𝐭𝐡 qualitative and quantitative study. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐚𝐥𝐬𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 with 𝐚𝐧 𝐀𝐒𝐊 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 . 
It's 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 foundational step for business success.
Get out there and learn, dig into what your customers really want.
Then give it to them.
Looking for a second opinion on your product or service, nonprofit fundraising or business? It's no different than getting a second opinion from a doctor.
Let’s connect on Tuesday, April 9th 12-1:30 Hangr Coworks Clifton Park.
You'll learn from Co-Owner and VP of Marketing Alpin Haus Katie Heck Osborn 𝐒𝐡𝐞'𝐥𝐥 𝐬𝐩𝐞𝐚𝐤 𝐨𝐧 𝐡𝐨𝐰 𝐭𝐡𝐞 𝐩𝐚𝐧𝐝𝐞𝐦𝐢𝐜 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝 𝐭𝐡𝐞 𝐟𝐚𝐦𝐢𝐥𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐇𝐨𝐰 𝐭𝐡𝐞𝐲 𝐩𝐢𝐯𝐨𝐭𝐞𝐝, 𝐨𝐩𝐞𝐧𝐞𝐝 𝐚 𝐟𝐞𝐰 𝐦𝐨𝐫𝐞 𝐥𝐚𝐫𝐠𝐞𝐫 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬, 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐨𝐟 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐌𝐨𝐫𝐞 𝐅𝐮𝐧 𝐚𝐧𝐝 𝐬𝐨 𝐦𝐮𝐜𝐡 𝐦𝐨𝐫𝐞.
🌯 𝐁𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐫𝐨𝐰𝐧 𝐛𝐚𝐠 𝐥𝐮𝐧𝐜𝐡.
📚✒️ 𝐁𝐫𝐢𝐧𝐠 𝐚 𝐩𝐞𝐧 & 𝐧𝐨𝐭𝐞𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐧𝐨𝐭𝐞𝐬.
Send me an email 📧 [email protected]
Subject Line: UpTheBiz
🔗 Link in comments to register in advance. 𝐎𝐧𝐥𝐲 𝟏𝟎 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐥𝐞𝐟𝐭... 𝐀𝐥𝐦𝐨𝐬𝐭 𝐒𝐎𝐋𝐃 𝐎𝐔𝐓...
“You are just one victory away.”