XP Land

26/04/2025

📢 Sound-based experiences are having a moment.

explains why activations, installations, and performances are prioritizing audio as their core storytelling device — and shares 4 experiences that speak volumes:






https://tinyurl.com/4c2m46n9

17/04/2025

To create a booming experience economy, you need three things:

⭐ A bold, curious audience
⭐ Real capital behind the scenes
⭐ Flexible spaces to bring big ideas to life

And, right now, London is going for a hat trick.

To understand how London became the it girl of experiential cities, we turned to two masters of the craft: of and Sam Bompast of .

Here's what they have to say: https://lnkd.in/eQGJ63Y6

04/04/2025

Welcome to XP Land’s new monthly series: The Recap. Each month, we’ll spotlight three events that impressed us with their intentional design and thoughtful UX. We’ll dive into how they were ideated, funded, produced, and promoted — plus the attendee buzz and key takeaways.

The Recap March highlights:

🎾BNP Parabis Open 2025: Small(er) is the new big
🎸Treefort Music Fest 2025: Authenticity takes center stage
📖Page Break NYC: Cool partners > Corporate sponsors

Read the full story here: https://hubs.ly/Q03fWv_K0

In our March 2025 experiential recap: What a hyper-local music fest, small(er) tennis tournament, and literary retreat have in common.

13/03/2025

Who’s shaping the future of experiential? 🌟 Nominations are now open for The Next XLIST—celebrating the most creative visionaries redefining experiences.

As XLIST honoree says, it’s about introducing diverse, creative minds to an industry that thrives on innovation.

Know someone pushing boundaries and driving innovation? Nominate them today and help spotlight the trailblazers transforming the experiential industry at the link in our bio.

11/03/2025

Austin has always been a magnet for creatives, but this year the city feels like it’s buzzing at an entirely new frequency: is in full swing. The skyline is stretching higher with new developments. Austin, once an outlier among coastal members clubs, has become a second home for filmmakers, game developers and the architects of digital experiences. And the United States Grand Prix, now one of the biggest events on the global racing calendar, has cemented Austin as an international destination for high-performance entertainment.

And it’s not just Austin. The state of Texas is emerging as a heavyweight in the experience economy, setting the stage for a future where immersive entertainment isn’t just an experiment—it’s a way of life.

Check out the full article in our bio 🔗

05/03/2025

In our second XP Land Council op-ed, explores how AI technology enhances personalization, efficiency, and real-time engagement, making experiences more “real” than ever. 🤖

Do you agree? Share in the comments below—and read more about how AI is transforming the way we connect and engage at events in our bio!

01/03/2025

Calling all experiential innovators — nominate yourself, a worthy colleague or collaborator XP Land’s next XLIST — early nomination pricing ends tonight, Friday, February 28th at 11:50pm ET.

The XLIST will celebrate groundbreaking individuals making experiential breakthroughs in art, fashion, sports, culinary, entertainment, music, wellness and beyond. Nominations are open through March 31, and the XLIST will be announced in May. Lock in your early pricing now.

Link in bio.

27/02/2025

What an inspiring gathering of magic-makers — last night, we explored Luna Luna: Forgotten Fantasy, a carnival of modern art, and Christo and Jeanne-Claude: The Gates and Unrealized Projects at The Shed in NYC.

Thanks to Sara Auster for setting the tone. To Michael Goldberg of Something Special Studios the brains behind the re-imagining of Luna Luna. And to Nicholas Rubin from Dirt Empire, who developed the AR integration in The Gates exhibit, for sharing the stories behind these powerful experiences. And of course, thanks to all of our fabulous guests — XLISTERs, Council members, and our many friends and collaborators, plus our amazing partners at Public School.

To our community — you are the center of everything we do, and it’s time to step out from behind the scenes and take the stage! NOMINATIONS ARE OPEN FOR THE NEXT XLIST: Nominate yourself, a colleague, or collaborator in our bio!

Photos by  Photography

27/02/2025

“March 2025 isn’t just packed with must-attend events — it’s a masterclass in Newstalgia, where the best experiences remix the past to create something fresh, immersive and deeply personal. From the creative chaos of SXSW to the indie spirit of Treefort Music Festival, XLISTERs are leading the charge.

Check out the March 2025 XP Guide in our LinkTree!

24/02/2025

In today’s landscape, brand growth isn’t just about stacking up impressions - it’s about crafting experiences that spark real connections and ripple across audiences. Jenna Isken, global group director of brand Eeperience at (and Council member_, breaks down how prioritizing meaningful interactions over vanity metrics unlocks exponential impact - turning customer loyalty into a force that fuels unstoppable momentum.

Learn more about the compound formula of experience marketing — from spark to scale — at the link in bio.

14/02/2025

Are you an experiential creative or business leader blazing new trails in the XP industry? Whether you’re in art, fashion, sports, culinary, entertainment, music, wellness or beyond — we want to learn more about you and your projects!

Our inaugural XLIST featured breakthrough creatives, storytellers, and brand leaders from es devlin and Corvas Brinkerhoff to Greg Lombardo and Imani Ellis.

Link in bio to nominate yourself, a colleague, or a worthy collaborator to the next XLIST.

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12/02/2025

While this year’s Super Bowl ads left a lot to be desired (and cost a fortune to execute) the real action wasn’t on screen — it was on the ground. The biggest wins weren’t just for the Eagles or Kendrick’s flares but for the brands that bet big on culture-driving, can’t-miss experiences.

And the playbook couldn’t be clearer: fans don’t just want to watch the hype, they want to live it. The brands that get this — who go beyond passive ads and into full-throttle all-sensory moments — aren’t just winning the weekend. They’re winning the long game.

Learn more in our bio.