ClickZ

ClickZ ClickZ delivers marketing intelligence for senior leaders making high-stakes decisions.

24/08/2026

Sourabh Sharma, Head of Marketing at Histoires De Parfums & Print All Over Me, reveals an interesting shift: emulation is more of a millennial trait. He discusses how niche and differentiation offer great opportunities for growing businesses. More insights on clickz.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

24/08/2026

Sourabh Sharma, Head of Marketing at Histoires De Parfums & Print All Over Me, reveals the most overused term in Gen Z marketing: 'trend jacking'. See why this strategy often leads to brand feeds looking identical. More insights on clickz.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

24/08/2026

Sourabh Sharma, Head of Marketing at Histoires De Parfums & Print All Over Me, discusses a common mistake DTC marketeers make when targeting Gen Z: making assumptions instead of listening. He emphasizes putting products or campaigns out there and adapting based on audience reactions, especially with Gen Z's tendency to experiment and mix things up. More insights on clickz.com.

21/08/2026

Sebastian Pflumm, VP of Search and Discovery at Furniture.com, explains how they foster an AI-ready culture. It's not just about rankings anymore, but ensuring AI models like ChatGPT and their own agent, Dottie, accurately represent the brand's personality. . More insights on clickz.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

21/08/2026

Sebastian Pflumm, VP of Search and Discovery at Furniture.com, shares insights from eTail Boston. He emphasizes 'numerator thinking' over solely cost-cutting. Focus on enhancing product value to drive success. More insights on clickz.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

20/08/2026

Sebastian Pflumm of Furniture.com clarifies a common misconception in retail: shoppers don't lead with price. They prioritize finding what they love and need, with price and promotions becoming deciding factors later in the journey. True growth comes from enhancing value, not just cutting costs. Full Q&A on clickz.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

20/08/2026

Benjamin Spiegel of Polywood shares how AI and coding agents are shifting the balance from 'buy' to 'build' for technological capabilities. Learn why building in-house might now be faster and more effective than enterprise solutions. This insight comes from an exclusive interview with ClickZ at eTail Boston 2026. More event insights on ClickZ.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

20/08/2026

For Benjamin Spiegel, Chief Digital Officer at Polywood, 'living the brand' means using the outdoor furniture daily—from his office to dinner. This firsthand experience, echoed from his P&G days, provides invaluable consumer insight. It's about understanding the product's 'first moment of truth.' More event insights on ClickZ.com. Event coverage sponsored by Fospha.com - the daily source of truth for marketing that enterprise teams run on.

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