Nielsen Powering a better media future for all people. Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6007JMfxB and connect with us on social media (Facebook, LinkedIn, Twitter and Instagram).

NEW 📺: In Q2 2025, ad-supported TV content reached 73.6% of total viewing, reflecting a 1.2 share point increase. Stream...
29/07/2025

NEW 📺: In Q2 2025, ad-supported TV content reached 73.6% of total viewing, reflecting a 1.2 share point increase. Streaming now makes up 45.3% of all ad-supported viewing. Explore the full story in our quarterly Ad Supported Gauge: http://nlsn.co/6182fRhLr

Our Top Ten Streaming Originals List is live! 🎬 Netflix’s   dominates the charts with 3.2B minutes viewed, while the Dis...
25/07/2025

Our Top Ten Streaming Originals List is live! 🎬 Netflix’s dominates the charts with 3.2B minutes viewed, while the Disney+ original series makes its countdown debut. See the full list: http://nlsn.co/6188fz2AQ

24/07/2025

Nos unimos ao Advertising para conduzir um estudo personalizado, investigando a fundo os ouvintes de podcast brasileiros e seus comportamentos. Veja o que Carrari, Diretor de Vendas do Spotify Brasil, compartilhou sobre a importância crucial desses insights para os negócios deles! Para conferir as principais descobertas deste levantamento, clique aqui: http://nlsn.co/6186fKe9j

How does Nielsen help brands go from inspiration to conversion? ✨ Our Market Lift study validates how   campaigns delive...
24/07/2025

How does Nielsen help brands go from inspiration to conversion? ✨ Our Market Lift study validates how campaigns deliver ROI for . Learn more: http://nlsn.co/61844aZxQ

Fragmented data is holding agencies back in Indonesia’s multi-screen world. 🖥️📱 Ready to unify campaign measurement and ...
23/07/2025

Fragmented data is holding agencies back in Indonesia’s multi-screen world. 🖥️📱 Ready to unify campaign measurement and win client trust? Dive into Nielsen’s latest insights: https://bit.ly/3GJrOXM

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen world.

LGBTQ+ consumers are increasingly on social channels & with creators. 📈 They're 47% more likely to buy from endorsed inf...
22/07/2025

LGBTQ+ consumers are increasingly on social channels & with creators. 📈 They're 47% more likely to buy from endorsed influencers! 😯 Learn how to shift your strategy for impactful engagement & lasting brand loyalty. Discover key marketing strategies in our Nielsen article: https://bit.ly/4kJJHEF

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining their attention.

NEW 📺: Netflix cracks the top 3 media distributors for the first time, while YouTube extends its lead with a record 12.8...
22/07/2025

NEW 📺: Netflix cracks the top 3 media distributors for the first time, while YouTube extends its lead with a record 12.8% share of TV viewing. Dive into the full story in June’s edition of The Gauge. http://nlsn.co/6182fHphn

Tired of scattered audiences? 🧑‍🧑‍🧒‍🧒 Our new "Need to Know" article 🚨 from Nielsen dives into what media fragmentation ...
22/07/2025

Tired of scattered audiences? 🧑‍🧑‍🧒‍🧒 Our new "Need to Know" article 🚨 from Nielsen dives into what media fragmentation is & how to effectively reach today's audiences across all channels. Unlock strategies for better ROI! Read more: https://bit.ly/4nZqIYF

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

Navigating Europe's unique market in 2025?🗺️ Our new Nielsen article, "Marketing trends to watch," offers vital data to ...
21/07/2025

Navigating Europe's unique market in 2025?🗺️ Our new Nielsen article, "Marketing trends to watch," offers vital data to help advertisers strategize effectively. Read it now: https://bit.ly/463mKI7

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.

Gen Z & Gen Y in Indonesia are turning living rooms into commerce hubs! 🛍️ Our Nielsen article shows brands how multi-sc...
18/07/2025

Gen Z & Gen Y in Indonesia are turning living rooms into commerce hubs! 🛍️ Our Nielsen article shows brands how multi-screening drives discovery & sales. Get insights for your campaigns: https://bit.ly/3GJrOXM

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen world.

It's   🎉 and Nielsen has just revealed the Top 10 most-watched streaming programs for the first half of 2025 (Jan-June)!...
17/07/2025

It's 🎉 and Nielsen has just revealed the Top 10 most-watched streaming programs for the first half of 2025 (Jan-June)! Can you guess these chart-topping shows?

Drop your guesses in the comments! 👇

🔗 Tap the link to see if you got them right: https://bit.ly/458jN8e

Our latest case study shows how third-party measurement connects brand awareness to sales impact. See how we helped Pint...
17/07/2025

Our latest case study shows how third-party measurement connects brand awareness to sales impact. See how we helped Pinterest and Alpro prove ROI

Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting in local media to engage communities affected by extreme weather events.

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.