25/11/2025
📘 Beyond the Paper: The Story Behind My Research
Today we’re featuring Dr. Trevor Davis, author of "Creative Industries and the Circular Economy: A Reality Check Across Global Policy, Practice, and Research".
💡 His research began with a key question: Where are the creative industries actually heading? Through years of foresight work, he observed how technology, culture, and business models are reshaping design, advertising, and communication, while sustainability remained an inconsistent signal the sector had not fully grasped.
🌍 Earlier roles with global brands and IBM shaped his perspective, revealing how narratives influence behavior and how immaterial systems have real environmental impact. A five-year collaboration with UCA and The Centre for Sustainable Design uncovered strong passion for change across creative sub-sectors but fragmented sustainability practice and limited policy recognition. The paper provides a timely sector-wide view of how circular economy ideas are, and are not, taking root during major structural change.
🔗 Explore Dr. Davis’s work: https://brnw.ch/21wXN8E
💬 What question first sparked your research journey? Share your story with the community: https://brnw.ch/21wXN8G