Schön Switzerland

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Schön Switzerland

where fashion, beauty, and culture merge
first edition february 2023

13/09/2025

speed meets style. .iannone

Not a red issue without Ferrari! From the iconic Rosso Corsa to bold new shades like Verde Costiera, Ferrari has turned color into a language of passion and innovation. With the launch of the Amalfi and the rise of the Cavallino Rampante races beyond the road: into lifestyle, couture, and culture. Elegance in overdrive.

Discover the full Ferrari spotlight in issue 13. The RED issue. Available online and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano.

12/09/2025

ignis intus

photography.
art direction.
fashion.
editors-in-chief.
talent. @ Makers
casting.
hair.
make up.
nails.
retouch.
production. .vidaboa
photography assistant.
fashion assistant. .gicquel
hair assistant. .gimenez.paris
location. .labriquerouge
special thanks. .lepeutrec +

11/09/2025

ivy, rewired.

Pharrell Williams reshapes Ivy League heritage for the world stage. The Louis Vuitton Fall 2026 Men’s Capsule merges collegiate polish with street-born confidence: rowing stripes, varsity letters, and sharp tailoring infused with the Maison’s savoir-faire.

A global dandy uniform: layered, agile, and built for the shift.

11/09/2025

is red a color or a feeling?

photography.
creative direction.
editors-in-chief.
model.
hair.
make up.
nails.

10/09/2025

From a boy sketching stilettos in Paris to a global icon of design.

Christian Louboutin built a universe where craftsmanship, art & storytelling meet. His legendary red sole, born in 1992, became a symbol of elegance and desire. Today, from the dazzling Miss Z to the refined Sartorial line, Louboutin continues to reinvent style with passion, theatre & timeless creativity.

The story of a visionary with a red sole. Read the full Louboutin spotlight in issue 13, the RED issue. Available online and at Swiss kiosks. Our magazine is trilingual: auf deutsch. en français. in italiano.

10/09/2025

Snow-white fur, sapphire eyes, pure legend.

Choupette, Karl Lagerfeld’s beloved Birmane, redefined what it means to be a muse. More than a pet, she became a fashion icon: gracing campaigns, inspiring collections, and living a life of silver trays & private jets. Today, in Paris, she remains a symbol of elegance, independence & modern luxury.

Read the full article in issue 13, the RED issue. Available online and at Swiss kiosks. Our magazine is trilingual: auf deutsch. en français. in italiano.

09/09/2025

A timeless icon of strength and beauty.

Farida Khelfa embodies a singular force in French fashion and cinema. Muse of Azzedine Alaïa, close to Jean Paul Gaultier and Christian Louboutin, she marked the 1980s with her striking beauty, fearless words and uncompromising presence. Born in Lyon to an Algerian family, she left home as a teenager to embrace Paris, a choice that quickly turned her into one of the most recognisable faces of her generation. Model, actress, filmmaker and now author, Khelfa retraces her extraordinary journey in a new book, written with candour and intensity in the wake of her mother’s passing. Today, she remains a free and powerful voice in the world of creation, a bridge between generations, and an emblem of freedom, resilience and timeless elegance.

Farida Khelfa wears the new Rouge Dior On Stage – 550 Red Shock – a shade as fearless and uncompromising as her story.

Discover the full editorial in issue 13, the RED issue. Available online now and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano.

photography.
fashion.
editors-in-chief.
talent. wearing new Rouge Dior On Stage 550 Red Shock
hair.
make up.
set design.
nails.
creative production.
hair assistant. .mua
light assistants. + Raphaelle Giaretto
production assistant.
video. .sadovnikov

09/09/2025

red ocean

photography. .tamocollin
fashion.
editors-in-chief.
model.
hair + make up. .egga using
creative production.
production. .official

08/09/2025

revisits its Chiffre Rouge line with a 38 mm automatic model in ultra-matte black steel. Rose-gold details and the sparkle of black diamonds add a refined counterpoint to the watch’s bold geometry.

05/09/2025

Makar Mikhalkin

Meet a 20-year-old ballet soloist already making waves on the global stage. From Swan Lake to Romeo & Juliet, from premieres in Moscow to tours in Japan & Australia – he embodies both classical mastery and a hunger for contemporary freedom. In our RED Issue, he shares thoughts on dance, discipline, and the magic behind the curtain.

Discover the full editorial in issue 13, the RED issue. Available online now and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano.

photography.
fashion + art direction.
editors-in-chief.
talent. wearing
grooming.
set designer. .and.photo
fashion assistant. .va
retouch.
gaffer.

04/09/2025

remembering red .beauty

photography + creative direction.
fashion.
editors-in-chief.
model.
hair.
make up.
prop stylist.
photography assistant. Jay P .ae
location + light. .ae

Adresse

Im Bruppach 13
Erlenbach
8703

Webseite

http://schon.ch/

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