10/06/2026
A letter from our editor that goes well beyond watchmaking.
Written by Anders Modig Davin, this piece takes Blancpain's centennial tribute to Marilyn Monroe as a starting point for a broader reflection on truth, transparency, and honor in the watch industry and beyond.
Blancpain is singled out for being upfront about what is known and unknown regarding Monroe's original timepiece, a welcome contrast to an industry that has not always treated its own history with the same honesty. The most striking example in the piece: a historical brand that engraved a pocket watch in the 21st century to make it appear historical.
At a moment when truth is being reshaped across business, politics, and media, Anders asks a simple question. Could we do better?
Full article on WorldTempus.com : https://en.worldtempus.com/article/business-news/letter-editor-truth-matters-82788.html