Connecting Business initiative

Connecting Business initiative Connecting Business Initiative strengthens business engagement to reduce disaster risks, prepare and respond to emergencies and help communities recover

Ever thought about what it means to be so dedicated to helping people after a crisis that you would consider living in a...
24/07/2025

Ever thought about what it means to be so dedicated to helping people after a crisis that you would consider living in a van for months just to make sure you can be right there, on the ground, ready at a moment's notice, to lend a helping hand?

🔥 Last year, Chile experienced devastating wildfires that decimated homes and communities. Desafío Levantemos Chile was on the ground within 24h and as always, put the priority on listening to community needs and working with them to make sure they got the support they needed in the immediate aftermath but also longer term.

One of Desafío's team members lived in a van, parked next to the church that became the hub for response and recovery, for months.

🫂 "The form of being present with people addresses a fundamental human need in disaster recovery. 'What people most appreciate after a disaster is that there is someone who is there for them, who accompanies them in the next steps, like finding the necessary documents to apply for aid programmes,' Mayegas explains. In Quilpué, the simple act of showing up became the foundation upon which an entire community rebuilt itself."

And finally, at the end of last year, they keys to 72 rebuilt homes were handed to their owners.

That kind of community engagement, of dedication, of passion? That's what makes the world a better place. And in this case, also makes Chile a more resilient nation.

Photos: Desafío Levantemos Chile

09/07/2025

¿Por qué es clave pensar en la recuperación y la reconstrucción en las primeras etapas de la respuesta a los desastres?

Desafío Levantemos Chile comparte su forma de hacer las cosas y porque es tan importante👇

Esa idea de reconstruir mejor es clave, y el trabajo de Desafío es una inspiración - gracias a Askaan y el equipo por el trabajo que realizan!

📰 Hot off the press: The United Nations OCHA Annual Report is out and it features CBi and its partners, including✨Our co...
04/07/2025

📰 Hot off the press: The United Nations OCHA Annual Report is out and it features CBi and its partners, including

✨Our combined impact as one of the highlights of 2024 (see screenshot below): CBi and its Member Networks responded to more than 30 crises, mobilized over $16.5 million through in-kind and financial contributions, and reached 4.4 million people

In terms of specifics, it showcases:

🔥 Wildfires in Chile and the work of Desafío Levantemos Chile to respond to the emergency as welll as kickstart early recovery processes

🧠 How Hombro a Hombro is using artificial intelligence to foster a culture of preparedness in Peru

🌀 Hurricane Beryl in the Caribbean and the response coordinated by CARICHAM: The Network of Caribbean Chambers of Commerce

🌀 🌀 How the Philippine Disaster Resilience Foundation dealt with six (6!) tropical cyclones in a month

🫨 The earthquake in Vanuatu and how the Vanuatu Business Resilience Council mobilized the private sector to respond and rebuild

That's only SOME of what CBi Member Networks have been up to, but it's great to see recognition for the work of business in disaster management.

Whether it's during climate week or a COP, policies don't just happen - it takes a lot of work and even so, nothing is g...
01/07/2025

Whether it's during climate week or a COP, policies don't just happen - it takes a lot of work and even so, nothing is guaranteed given the complexity of negotiations and sometimes clashing priorities. That's why climate diplomacy is so important and an essential piece to tackling climate change.

The Vanuatu Business Resilience Council (VBRC) is one of our partners in the Pacific who has been hard at work behind the scenes and on stage to refine and put forward life changing policies, especially with regardss to Loss and Damage but not only.

If you're curious about what this means, take a look at our latest article where Dr. Chris Bartlett shares some of his and his colleague's experiences with the VBRC on this particular frontline (see bel0w for the l1nk!).

If nothing else, it's a great reminder of the power of working as a team - because while individuals can leave their mark, collective impact is a key part of getting policies and frameworks improved and approved.

⚠️ “We need to move away from reactive aid, and towards prevention-oriented, economically sound models. A-PAD’s strategi...
25/06/2025

⚠️ “We need to move away from reactive aid, and towards prevention-oriented, economically sound models. A-PAD’s strategic coordination of private sector resources yields a significant return compared to traditional emergency responses. Prevention doesn’t just protect communities – it makes financial sense, too.” - Firzam Hashim, COO of the Asia Pacific Alliance for Disaster Management

This means working with business as strategic partners, not passive donors, and leveraging business logistics networks, communication systems, and local knowledge, among other things.

🌱 And it turns out being environmentally responsible is economically transformative, and can uncover cost savings that compound over time, creating a virtuous cycle where environmental stewardship strengthens financial resilience.

These are some of the insights from the European Humanitarian Forum that took place a few weeks ago, and that Firzam Hashim from the Asia Pacific Alliance for Disaster Management Sri Lanka (A-PAD SL) attended.

Photos by A-PAD SL (group pics) & EHF (audience & individual speaker)

Did you know that the Philippines is a global example of how to include business in disaster management?It's not *just* ...
18/06/2025

Did you know that the Philippines is a global example of how to include business in disaster management?

It's not *just* about the Filipino "Bayanihan spirit" which fuels communal unity and giving without expecting recognition - though that too.

We took a dive into the country's journey which is inextricably interlinked with the Philippine Disaster Resilience Foundation journey, and today we published a case study on the topic.

Some key learnings include the importance of:

👉establishing strong relationships with Governments and UN partners before disaster strikes

👉aligning efforts with government needs

👉acting as an accelerator of integration

👉building community resilience

Thank you to everyone who made this possible, which includes (but isn't limited to) PDRF and United Nations OCHA Philippines.

📢Can we convince you to take a look at our most recent case study on "The Power of Logistics" with three quotes?"The pri...
16/06/2025

📢Can we convince you to take a look at our most recent case study on "The Power of Logistics" with three quotes?

"The private sector is specialized. Efficiency and effectiveness are core to its mandate, regardless of the sector, and it has strong local networks. Discounting business simply because it does not have the same mission as humanitarian organizations is a missed opportunity. When crises occur, people want to help regardless of their industry. Expanding on this overlap, giving the private sector a role to support and leverage its expertise, knowledge and resources, can go a long way to enhancing humanitarian efforts and impact.”

Claire Leow, Regional Representative for Asia and the Pacific, Airlink

“The coordination, ex*****on and accountability of a deployment are as important as any other aspect, even if they don’t always receive enough visibility. Efficient coordination and communication translate into an efficient response—both within DHL and in public-private partnerships.”

Mayyada Ansari, Global Head, GoHelp, DHL

“Longer-term, as a sector we need to address emissions and talk about sustainability, how to make logistics green. We’ll always respond to emergencies, but ideally, we would also be doing as much as we can ahead of time so we can respond in a more efficient, environmentally conscious way.”

Tina Kyndesen, Global Key Account Manager, Emergency & Relief Logistics, Kuehne+Nagel

🤔Which is your favorite?



Photo below by Philippine Disaster Resilience Foundation; quote cards by CBi.

Have you ever thought of the impact a bridge could have on people's lives, and the role it might play in reducing risk i...
10/06/2025

Have you ever thought of the impact a bridge could have on people's lives, and the role it might play in reducing risk in the context of disasters?

Ny Avo, a 15-year-old student in rural Madagascar, shared that before this bridge was built, she had to walk two hours to get to school. This included crossing the river on foot, which was impossible when it rained too much or if the river flooded (one of the images below is of what used to be a common crossing point). Since the bridge was built, she feels safer going to school, and misses less days.

But that's not all - the bridge allows safer transport of harvest to market, and for all the community members to access healthcare services more easily.

This type of investment in infrastructure is part of disaster risk reduction and disaster management. It's a project spearheaded by our partner on the ground, the Plateforme Humanitaire du Secteur Privé.



Photos: PSHP Madagascar

Can you imagine running towards a fire rather than away from it?That's what firefighters do. For a living.In Peru alone,...
04/06/2025

Can you imagine running towards a fire rather than away from it?

That's what firefighters do. For a living.

In Peru alone, in 2024, 35 lives and 80,000 hectares of forests and grasslands were lost to wildfires. Hombro a Hombro, a network of businesses, decided to take action to make sure that such devastation doesn't happen again - not on their watch.

They just donated $100,000 worth of equipment to the national firefighter corps.

That's what private sector engagement in disaster management looks like: enabling better preparedness and response to foster resilience!



Photos: Cuerpo Nacional de Bomberos Voluntarios de Peru via Hombro a Hombro

26/05/2025

Want in on a sort-of secret? It was🎂CBi's birthday🎂on the 24th of May! Amidst the... intensity that 2025 has brought, we wanted to take a moment to celebrate turning 9 years old

Our starting point was the need to have an explicit way for businesses to work hand-in-hand with the United Nations and Governments in the context of disaster preparedness, response, and recovery.

🎉We have grown to an amazing community of 20 Member Networks, most national and a few regional, all doing incredible work to shift the needle and make sure local businesses are part of the humanitarian and development architecture.

🎈As for what's ahead? CBi plans to continue advocating for business engagement in disasters through real partnerships and making it easier for companies to lead and learn by example.

A huge thank you to all our supporters Conrad N. Hilton Foundation Boston Consulting Group United Nations Global Compact International Federation of Red Cross and Red Crescent Societies & USAID's Bureau for Humanitarian Assistance as well as all our partners on the ground, working at a national and regional levels AGERCA-Alliance pour la Gestion des Risques et la Continuité des Activités Desafío Levantemos Chile Cámara de Industrias y Producción - CIP CGECI Fiji Commerce & Employers Federation (FCEF) CentraRSE Kadin Indonesia Kenya Private Sector Alliance (KEPSA) Pshp Mada Cenaced Hombro a Hombro Philippine Disaster Resilience Foundation Asia Pacific Alliance for Disaster Management Sri Lanka Türk İş Dünyası Konfederasyonu Vanuatu Business Resilience Council CACIF Guatemala, the Viet Nam Chamber of Commerce and Industry (VCCI) Pacific Islands Forum CARICHAM and FEWACCI

Here's to making the world a safer, more resilient place. Together.

🦸‍♀️🦸‍♂️Ever think of kids as superheroes? In Peru, they are being recognized as heroes in their communities thanks to a...
15/05/2025

🦸‍♀️🦸‍♂️Ever think of kids as superheroes?

In Peru, they are being recognized as heroes in their communities thanks to an⚠️earthquake preparedness⚠️programme run by Hombro a Hombro and partners through schools.

🍎Over a few months, teachers trained in a special methodology carry out a dynamic and hands-on programme for students to identify risks,🗺map out evacuation routes, and set up🎒emergency backpacks.

That alone is amazing.

What's even more incredible?

🏠The children bring this understanding home to their families, sharing their knowledge about all these important elements key to surviving crises such as an earthquake.

This makes communities more resilient, and it's all thanks to the children.🚸This initiative is running for its fourth consecutive year, in public and private schools across the capital city of Lima.

Curious to know more? Our latest article is up on the CBi website (check comments for details).

Photos by Hombro a Hombro.

Ever think about the role logistics plays in disasters?They come into play for customs processes, airport management, wa...
30/04/2025

Ever think about the role logistics plays in disasters?

They come into play for customs processes, airport management, warehousing of goods, transport, and more. In fact, without logistics, nothing would happen!

Find out how partnerships in this sector can save lives by getting aid and first responders to where they are needed, faster and more cost-effectively.

Our hot-off-the-press case study features Airlink, DHL, Kuehne+Nagel & other partners such as Asia Pacific Alliance for Disaster Management Sri Lanka Cenaced, Hombro a Hombro, the Philippine Disaster Resilience Foundation, Türk İş Dünyası Konfederasyonu, and more.

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Connecting Business initiative

Connecting Business initiative (CBi) engages the private sector strategically before, during and after emergencies, increasing the scale and effectiveness of the response in a coordinated manner.

While governments maintain the overall responsibility for responding to humanitarian emergencies, local communities and private sector networks also play crucial roles in disaster risk reduction, emergency preparedness, response and recovery. The Connecting Business initiative strengthens and supports those private sector networks.

In the last year seven of the 13 CBi Member Networks responded to 15 emergencies in their respective countries, helping communities to recover quicker.

The Connecting Business initiative was launched at the World Humanitarian Summit in May 2016 and it takes forward the Summit outcomes, as well as the 2030 Development Agenda and the Sendai Framework for Disaster Risk Reduction.


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