17/12/2024
From Automation to Empathy: Why Coaching and Psychology Thrive Today
Automation raises questions about the future of specific jobs. While waiting for the Uber Cybercab, we see businesses evolving by focusing on people. As routine tasks are automated, they empower talented individuals to drive innovation and success.
An analysis of job postings top-ranked in Fortune Global 500 tech companies—Amazon, Apple, and Microsoft—reveals a consistent focus on four key areas:
- Creative Freedom
- Initiative in Performance
- Collaboration Skills and Teamwork
- Talent Development and Adaptability
These priorities reflect the companies' values and strategies for attracting and retaining top talent. The shift in the human approach significantly impacts the labor market and business strategies.
Once exclusive to top executives, talent development tools such as soft skills training, coaching, and corporate psychological consultancy are now crucial at all levels. Skills that set humans apart from robots 🤖 are highly valued.
The 19th century saw a massive shift from manual to industrial production. This brought standardization and scalability, favoring large factories over small, private businesses. In those days, many professions vanished, while new ones emerged, but some evolved to entirely new heights ✨.
When the advent of photography challenged fine artists 🎨 they responded by rejecting mere replication and embracing a deeper approach, interpretive aspects of their craft. Artists like Picasso explored inner truths through abstraction, emotion, and imagination—revealing what the naked eye couldn't see. This is how the human approach is trending in fine artists, leading to revolutionary movements like Cubism.
As technology advances, a powerful pattern emerges: human talent adapts and thrives, evolving in the face of change.
For instance, the renowned House of Guerlain, founded by the Guerlain family in 1828, stands as a testament to craftsmanship, that survived the industrial revolution. Pierre-François-Pascal Guerlain used a personalized approach and dedicated his fragrances to the royal nobility. This earned him the prestigious title of “His Majesty's Official Perfumer” at the court of Emperor Napoleon III and later widespread acclaim. Focusing on exceptional quality and a bold spirit of innovation the Guerlain family revolutionized the beauty industry by introducing the world’s first lipstick in a tube💄 in 1870, a modern evolution of the ancient tradition of lip adornment that dates back 5,000 years.
Looking back we can find many other success stories that lead us to the same conclusions - humanity is evolving and the most effective thing was and remains Investing in self-development, finding a calling, and elevating the chosen work to the level of art, which cannot be replaced by machines.