Sustainability Leaders Project

22/12/2022

"Science-based targets are the most effective way to tackle carbon emissions and I really encourage every business leader to learn more about them. The sooner businesses respond, the greater the benefits - not only for the planet but also businesses that are first movers in this space will have the most opportunities to create value."

- Darrell Wade, Co-founder and Chairman of Intrepid Travel

Find out more about Intrepid Travel's commitment to operating environment and community-friendly tourism, and more in our interview with Darrell.

https://sustainability-leaders.com/darrell-wade-interview/

19/12/2022

"Innovation has somehow just come to mean just technological. But to innovate is to make changes in something established, introducing new methods, ideas, or products. Sustainability is currently having to operate within a “business as usual” world not aligned with values and purpose." - Vicky Smith, Founder of Earth Changers

What do you think are the main challenges or barriers that the tourism industry needs to overcome to become sustainable?

https://sustainability-leaders.com/innovation-for-tourism-sustainability-challenges/

13/12/2022

"Accountability should be regarded as the fourth pillar of sustainability, complementing the social, economic, and ecological dimensions. With no accountability, the other three dimensions are doomed to fail."
- Kirsi Hyvaerinen, Founder & CEO of HYVÄ Coaching & Consulting, and Board Member of Global Ecotourism Network

In your opinion, what are the obstacles that the tourism industry needs to overcome to achieve sustainability?

https://sustainability-leaders.com/kirsi-hyvaerinen-interview/

12/12/2022

"A large portion of our carbon emissions are linked to the way we design, develop, construct, refurbish, retrofit as well as heat, cool and ventilate our buildings. Once we obtain better coordination between investors, developers, brands, and operators, we can see that sustainability has a chance to be enacted from the very first planning stages and this is crucial." - Prof. Dr. W***y Legrand

With the scope for sustainability expanding, which innovations would the visitor economy particularly benefit from, in the next years?

We asked our panel of sustainable tourism specialists, find out what they answered here.

https://sustainability-leaders.com/innovation-for-tourism-sustainability-priorities-and-opportunities/

07/12/2022

Since 2014 we have been on this incredible journey, meeting makers and shakers around the world, sharing their ideas, experiences, and advice on and .

Join us as Florian Kaefer, the founder of Sustainability Leaders United, explains how we came to be what we are today.

Our deepest gratitude to all the sustainability leaders and changemakers who believe in our platform and have shared their valuable insights for the benefit of the tourism community.

Special thanks to Richard Hammond from greentraveller who produced the film for us.

https://www.youtube.com/watch?v=rn3O7JHxQZI&t=6s

Introducing you to the world of sustainability leaders in tourism and the project, Sustainability Leaders United. Why we exist, what we do and how you can en...

06/12/2022

"I would expect destination branding to influence more sustainable behaviour among tourists and residents. If somewhere is marketed as a ‘green’ destination, it can set the expectation of that behaviour, and so prompt it, but also such branding will attract more sustainable tourists who already have a greater propensity to behave sustainably." - Vicky Smith, Founder of Earth Changers
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How can destinations use destination branding to inspire residents and visitors to act sustainably?
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We asked our panel of leading sustainable tourism and place branding specialists. Find out what they had to say here:
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https://placebrandobserver.com/destination-branding-influence-sustainable-travel-behavior/
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05/12/2022

What are some of the key challenges in achieving sustainable tourism? How can destinations and businesses overcome them?

For those who are earnestly looking to start or transition into running a sustainable form of tourism, our panel of sustainable tourism specialists provides an excellent breakdown of the problems and what can be done to overcome them to achieve sustainability.

https://lnkd.in/dWvEWhUm

30/11/2022

"The good news is that residents will tell you how they feel about tourism if you ask them. They will let you know what to protect and where your place’s vulnerabilities are. The Place DNA® process I mentioned from our Tāmaki Makaurau Auckland project is the way to find out. In many cases, it has been the missing link for community planning and brand planning." - Rodney Payne, CEO of Destination Think

How can destinations protect community needs during times of crisis?

In our interview with Rodney, he shares his thoughts on what it takes to build and maintain a successful city (or destination) brand and what the climate crisis means for the tourism industry and the future of destination branding.

https://lnkd.in/eDpMWSJF

Tātaki Auckland Unlimited

Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.

29/11/2022

Innovation for tourism sustainability: Which are the main challenges, and barriers to overcome?

We asked our panel of sustainable tourism specialists, click the link below to find out what they had to say.

https://sustainability-leaders.com/innovation-for-tourism-sustainability-challenges/

28/11/2022

"Try to get local people involved in the process of planning, and creating excellent labels for local products, so everyone would be proud as a brand, and it would be more efficient and local promotion creating synergies between the food industry, agro-tourism, and tourists." - Jaume Marin - PhD

How can innovative place branding support the sustainable – even better, regenerative – development of visitor destinations, and business locations?

We asked our panel of place brand specialists, and below you find their ideas and opportunities for innovation in place branding, with the aim to make locations more resilient, attractive, or otherwise sustainable.

https://lnkd.in/dezu5Ak2

23/11/2022

With the scope for sustainability expanding, which innovations would the visitor economy particularly benefit from, in the next years? Systemic innovation, or smart(er) products and services.

We asked our panel of sustainable tourism specialists, find out what they answered here:

https://sustainability-leaders.com/innovation-for-tourism-sustainability-priorities-and-opportunities/

21/11/2022

"The “academisation” of the industry is progressing. Successful tourism professionals must therefore be able to think and act strategically and be able to react to developments in society. I observe that our graduates are increasingly working in strategic management positions, which actually also deal with sustainability issues." - Wolfgang Strasdas, Professor at Hochschule für nachhaltige Entwicklung Eberswalde

Learn about the origins of “responsible tourism” in Germany, how the profiles of Sustainable Tourism master students have changed, and how the tourism industry approaches sustainability in our interview with Wolfgang.

https://lnkd.in/dX5Sap7Z