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Safar

"Safar," meaning "travel" or "journey" in Arabic and Persian, is a lifestyle magazine based in Zurich, Switzerland.

Cultural diversity and elegance are central to the magazine's mission. Published in English, Safar aims to reach a global audience, covering a wide range of topics, including culture, style, lifestyle and travel. As an online magazine, its content is accessible at safarmagazine.com and through various social media platforms, including Instagram, TikTok, Facebook, and LinkedIn. Safar reflects a journey through life, connecting the East and the West.

22/08/2025

Swiss luxury skincare brand La Colline goes beyond beauty by blending cutting-edge science with a powerful social mission. Through its La Colline Skin Engineering Lab at the University of Zurich, La Colline is pioneering life-saving lab-grown skin grafts, transforming patient-centered skin regeneration for burn victims around the world.

Discover the full article on https://safarmagazine.com/2025/08/22/beyond-skincare-la-collines-commitment-to-social-impact/

By Marina Haq
Photo Courtesy of La Colline and Marina S. Haq (11)

22/08/2025

Daniel F. Lauber, founder of CERVO Mountain Resort, blends global cultures and sustainable luxury to redefine hospitality in the Swiss Alps. Rooted in Zermatt, he created a unique mountain retreat with breathtaking views of the iconic Matterhorn. Cervo attracts both Swiss and international guests seeking the Cervo lifestyle and unforgettable Alpine experiences. In this interview, Lauder shares insights into his journey, the philosophy behind Cervo and how he balances luxury with sustainability.

Discover the full interview on: https://safarmagazine.com/2025/08/20/daniel-f-lauber-on-culture-community-and-cervo-zermatt/

By Marina Haq

Photo Courtesy of:
Sven Lerjen (1, 3)
Mo Haq (6)
Nickeysworld (8, 16)
Cervo Zermatt (10)
Steve Herd (14)
Christian Pfammatter (12)

22/08/2025

CERVO Mountain Resort in Zermatt, Switzerland, combines breathtaking Matterhorn views with modern luxury and Alpine charm. Since opening in 2009, the boutique resort has grown to offer exceptional dining, holistic wellness at the award-winning Ātman Mountain Spa and a strong commitment to sustainability, making it a top destination for travelers seeking an authentic and refined mountain experience.

Discover more on https://safarmagazine.com

By Marina Haq

Photo Courtesy of:
Marina S. Haq (1, 6, 15, 16, 18, 19)
Christian Pfammatter (3)
Steve Herud (9, 11)
Nickeysworld (13)

20/08/2025

July carried a gentler rhythm – fewer travels, but meaningful occasions that made the summer shine all the brighter. From anniversaries to fashion and an unforgettable photo shoot, each moment was a reminder that even quieter months can hold remarkable highlights.

✨ Highlights included:

• Celebrating the 1st Anniversary of AVAN Studios – congratulations to Vanessa Lochbaum and Andrea Laura Knoepfli on this exciting milestone and wishing you much continued success.

• Ginny Litscher Fashion Show – with SAFAR’s Editor-in-Chief Marina Haq and our Editorial Intern Scarlett Erat in attendance.

• Marking the 15th Anniversary of Marmite Youngster – an evening of creativity, community and unforgettable cuisine, attended by Marina and Contributor Faisal A. Haq.

• A photo shoot with Michel Comte, hosted by Mews House Zurich – where Marina had the pleasure of being photographed by the renowned photographer himself.

Though the pace was slower this month, the memories made were no less meaningful. Here’s to the energy August will bring ✨

Discover more on https://safarmagazine.com

Photo Courtesy of Marina S. Haq and Marmite Youngster (Image 6)

15/08/2025

Sayaka Matcha serves as a heartfelt bridge connecting Japan’s deep-rooted tea heritage with the refined elegance of Switzerland. As a Japanese tea importer based in Switzerland, founded by Tokyo-born Haruka Watabe, Sayaka Matcha offers premium, handpicked matcha directly sourced from Kyoto’s renowned Uji region. With a focus on authentic, high-quality matcha, Sayaka Matcha offers the true taste of Kyoto’s finest matcha, inspiring moments of mindfulness, calm and genuine connection in the bustle of everyday life.

Currently focused on premium matcha, Sayaka Matcha plans to expand its offerings soon with authentic hojicha, further enriching the Japanese tea experience in Switzerland.

Discover the full story on: https://safarmagazine.com/2025/08/15/sayaka-matcha-authentic-matcha-bridging-japan-and-switzerland/

By Marina Haq
Photo Courtesy of Sayaka Matcha

28/07/2025

The SAFAR Edit offers a curated selection of timeless finds and exclusive recommendations from our editorial team, featuring thoughtful choices across lifestyle, fashion, culture and travel.

Discover more on: https://safarmagazine.com/2025/07/28/the-safar-edit-curated-finds-from-the-editorial-team-2/

Brands featured:
Sayaka Matcha
Ralph Lauren
Salomon
Liebstayn
Ann Perica
Serasi
Lavieraz
Adam + Uva
Tudor Watch

By Marina Haq

24/07/2025

Ottone Puopolo MIH, Executive Chairman of The Kreis is reshaping the future of luxury hospitality and experiential design. From Formula 1 Saudi Arabian Grand Prix to the Ryder Cup Rome 2023, his work fuses quiet luxury with cultural intelligence to craft moments that are deeply felt and never forgotten.

In this exclusive SAFAR interview, Puopolo explores how emotional resonance, cultural fluency and intentional invisibility are redefining what meaningful luxury looks like today.

Discover how The Kreis is elevating the art of experience design, why “beauty with depth” matters more than ever, how culture, silence and structure shape unforgettable events, and what legacy means in the world of luxury today.

Read the full interview on https://safarmagazine.com/2025/07/24/ottone-puopolo-on-luxury-and-experiential-design/

By Marina Haq
Photo Courtesy of The Kreis

24/07/2025

Fashion took center stage in the blooming gardens of Giardino Ascona ✨

Last month, artist and designer Ginny Litscher unveiled her new collection during the first-ever fashion show at Giardino Ascona, the five-star retreat located in the Mediterranean-inspired beauty of Ticino, Switzerland.

The idea for this unique open-air runway was initiated by Marketing & PR Manager Philipp Hendelkes, who envisioned the perfect harmony between fashion and the hotel’s lush natural setting. Guests were welcomed by General Manager Wolfram Merkert and immersed in an unforgettable evening set to the elegant, upbeat sounds of DJ Werner Zweifel.

With creative direction by Yannick Aellen of Mode Suisse, the event blended haute couture with hospitality, as models walked through a living tapestry of florals, light and storytelling fabrics. Each design by Ginny Litscher brought color, depth and narrative to life – transforming the garden into a stage for wearable art.
Discover the full article on https://safarmagazine.com/2025/07/23/giardino-ascona-debuts-first-fashion-show-with-ginny-litscher/

By Marina Haq

Photo Courtesy of:
Marina S. Haq (1, 3, 6, 12, 17, 19),
Giardino Group (5)
and Alex Lambrechts (8, 9, 10, 14, 15, 16)

24/07/2025

Last week, SAFAR had the privilege of participating in an exclusive outdoor portrait session with renowned Swiss photographer Michel Comte at Mews House Zurich. Styled in a refined summer look from the Mews collection, the shoot took place in the vibrant heart of Zurich.

Michel Comte’s distinguished career includes iconic portraits of cultural figures such as Naomi Campbell, Sharon Stone, Carla Bruni and Mike Tyson. Beyond fashion photography, his work spans humanitarian projects and environmental advocacy, reflecting a deep commitment to impactful storytelling.

During the visit, we also explored the Mews House swimwear pop-up – a curated selection perfect for the season. We highly recommend visiting this summer to discover timeless and elegant pieces.

This unique experience offered SAFAR not only a portrait by a renowned photographer but also insight into his thoughtful and understated approach.

Discover the full story on https://lnkd.in/e-ezQ-Nb

By Marina Haq
Photo Courtesy of Michel Comte

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24/07/2025

Step into a world where art meets inner peace. Fijewski Gallery's latest exhibition, “Landscapes of Inner Harmony”, invites you to explore the powerful work of Polish artist Łukasz Stokowski, in collaboration with Longevity Center Zurich.

Discover the story on: https://safarmagazine.com/2025/07/09/fijewski-gallery-presents-landscapes-of-inner-harmony/

By Marina Haq
Photo Courtesy of Agi Simoes

24/07/2025

Conforama opens its first store in Interlaken, bringing a new kitchen department to the Bernese Oberland. Discover a wide range of furniture, appliances and home accessories in this latest expansion across German-speaking Switzerland.

Full article on: https://safarmagazine.com/2025/06/30/conforama-opens-in-interlaken-with-new-kitchen-department/

By Marina Haq
Photo Courtesy of Conforama and Marina S. Haq

This post is in collaboration with Conforama.

24/07/2025

Swiss sprint stars Mujinga Kambundji and Ditaji Kambundji team up with Rausch to celebrate natural beauty and high-performance haircare. Their new Repair Express Kur with Amaranth transforms hair to healthy, radiant perfection in just 60 seconds.

Full article on: https://safarmagazine.com/2025/07/10/rausch-x-kambundji-fast-track-to-healthy-hair/

By Marina Haq
Photo Courtesy of Rausch

This post is in collaboration with Rausch.

Adresse

Zürich

Webseite

http://www.safarmagazine.com/

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