04/09/2026
🇨🇮🇩🇪 Côte d’Ivoire targets German tourists with new tourism partnerships
Côte d’Ivoire is stepping up efforts to attract more German travellers by strengthening cooperation between Ivorian and German tourism professionals.
A session held in Abidjan on September 3 brought together travel agencies, tour guides, tourism operators and professionals from the hospitality, catering and leisure sectors to better understand the expectations and travel habits of German tourists.
🇩🇪 German travellers are increasingly looking for authentic, sustainable and high-quality experiences from nature and culture to gastronomy and local communities.
Côte d’Ivoire is seeking to turn its tourism assets into stronger products for the German market, including:
🌿 Taï and Comoé national parks
🏛️ Grand-Bassam and its cultural heritage
🌍 Northern Côte d’Ivoire and its traditions
🏖️ The Ivorian coastline
🍽️ Ivorian gastronomy
Hanna Kleber, president of KLEBER GROUP, highlighted three key factors for attracting German visitors: credibility, authenticity and sustainability.
💶 The economic opportunity is significant. German travellers spend more than €24.7 billion annually on international travel, according to figures presented during the meeting.
For Côte d’Ivoire, the objective is not simply to attract more tourists, but to build stronger partnerships, improve service quality and generate greater economic benefits from tourism.
🇨🇮🌍 Through its “Sublime Côte d’Ivoire” strategy, the country is seeking to position itself as a competitive destination for European travellers while transforming its natural, cultural and culinary assets into new tourism opportunities.
Read more on: https://www.incotedivoire.net/