
24/07/2025
*Building Healthier Communities: RADA Trains Youth, Civil Society in the Fight Against Unhealthy Diets in Cameroon*
By Neba Jerome Ambe
As Cameroon grapples with the growing health threat posed by non-communicable diseases (NCDs), a new movement is taking shape, one grounded in evidence, community engagement, and a vision for healthier futures. The Reconciliation and Development Association (RADA), a leading civil society organization at the forefront of food policy advocacy, is charting a new course for public health through a powerful grassroots initiative: training community health educators to combat unhealthy diets and champion health tax policies.
From July 17 to 19, 2025, RADA convened a groundbreaking three-day training at the CBC Mvan Resource Centre in Yaoundé. The event brought together 20 youth health educators from across Cameroon’s ten regions and five civil society organizations under the Coalition for the Promotion of Healthy Diets in Cameroon. This intervention is part of a broader campaign to advocate for fiscal policies, including a proposed tax on sweetened beverages and ultra-processed foods, that promote healthier consumption patterns and reduce the country’s rising NCD burden.
*A Growing Crisis Meets a Bold Solution*
Cameroon, like many low- and middle-income countries, faces a surge in diet-related illnesses. According to the World Health Organization (WHO), NCDs were responsible for an estimated 74,000 deaths in 2016, making up 35% of all deaths among individuals over the age of 50, with a 21.6% chance of dying from a major NCD before age 70. The primary driver? Poor dietary habits, spurred by rapid urbanization, increased consumption of processed foods, and limited nutrition education.
Rather than focusing solely on the problem, RADA’s training offered a solution-oriented approach, rooted in capacity building, community action, and policy reform.
*Training the Next Generation of Nutrition Advocates*
The training was designed to equip participants with technical knowledge and practical tools for community sensitization, health promotion, and policy advocacy. The curriculum featured six core modules, delivered by renowned public health experts, economists, and advocacy specialists:
Health Economic Analysis of a tax on sweetened beverages and processed food, Policy Landscape Mapping and current dietary trends in Cameroon, Community Baseline Knowledge and Attitudes on food taxation, The Power of Nutrition and disease prevention, Behaviour Change Communication for community sensitization, Field Planning and Effective Reporting for grassroots engagement.
Throughout the training, participants engaged in hands-on sessions, case studies, and practical roleplays designed to strengthen their public speaking skills, improve message delivery, and foster localized solutions.
*Evidence at the Core of Advocacy*
In his session on health economics, Professor Ndamsa Dickson outlined compelling evidence from countries like South Africa and Ghana where fiscal policies,particularly taxes on sugary beverages,have reduced consumption and spurred healthier product reformulation. "We are not fighting companies," he said. "We are calling on them to reformulate and contribute to public health.”
Policy analyst Ferdinant Sonyuy detailed how Cameroon’s soft drink consumption stood at 1.2 billion litres in 2023, roughly 20 litres per person, and presented a timeline of excise duty adjustments from 2010 to 2024. His research also revealed that 94% of Cameroonians would support a tax on unhealthy foods if revenue was redirected to health improvement efforts.
These findings not only underscore the urgency of policy reform, but also reflect broad public readiness for change, a vital component for any systemic intervention.
*Nutrition as Empowerment*
Day two of the training focused on deepening participants’ understanding of healthy eating and its link to disease prevention. Dr. Sirri Akwen, a public health expert and pharmacist, delivered a session on the science of nutrition, highlighting how malnutrition, both under- and over-nutrition, fuels diseases like diabetes, hypertension, and obesity. “Let food be thy medicine, and medicine thy food,” she reminded participants, quoting Hippocrates.
Dr. Akwen provided practical strategies for promoting affordable and accessible nutrition, such as prioritizing seasonal produce, establishing home gardens, and adopting simple meal preparation techniques.
*From Knowledge to Action*
The final day of the workshop emphasized practical application and community engagement. Participants were introduced to RADA’s suite of campaign materials, brochures, posters, infographics, t-shirts, and reporting templates, and were trained on how to adapt these resources to their local contexts. Each educator received at least 600 brochures and 47 posters to kickstart their outreach activities.
In a powerful closing exercise, each participant delivered a mock community health talk, tailored to their specific region and audience. Trainers offered personalized feedback to enhance clarity, confidence, and effectiveness.
Facilitator Ms. Marlen Wango reminded participants of the importance of planning and accountability. “A work plan gives direction. Reporting shows impact. Preparation ensures transformation.”
*Scaling Solutions, One Community at a Time*
With the training now concluded, the 20 youth health educators and five CSO representatives return to their communities not just with materials, but with a mission, to shift public perception, influence policy, and save lives. Through their work, RADA hopes to see increased public support for the adoption of a specific health tax on sugary and ultra-processed foods, and ultimately, healthier food environments across Cameroon.
This initiative exemplifies solution journalism in action: spotlighting a pressing public health issue, presenting an evidence-based solution, and showcasing how empowered citizens can be agents of systemic change. It is a reminder that when youth, civil society, and science come together, even the most complex challenges can be addressed with courage, clarity, and community.
United Nations Development Programme - UNDP
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