13/10/2024
When designing flyers, banners, and other marketing materials, the consider these key elements:
Flyer Design:
1. Size: Typically 8.5 x 11 inches (A4) or 5.5 x 8.5 inches (A5)
2. Orientation: Portrait or landscape
3. Color scheme: 2-3 colors, including background and text
4. Imagery: Relevant, high-quality images or graphics
5. Headline: Clear, concise, and attention-grabbing
6. Text: Easy-to-read font, 10-14 point size
7. Call-to-Action (CTA): Prominent and actionable (e.g., "Sign up now!")
8. White space: Balance text and images with empty space
Banner Design:
1. Size: Varies (e.g., 2x4 feet, 3x6 feet)
2. Resolution: High-resolution (300 DPI)
3. Color scheme: Vibrant, contrasting colors
4. Imagery: Large, impactful images or graphics
5. Text: Bold, easy-to-read font, 24-48 point size
6. Message: Concise, focused on key message
7. Visual hierarchy: Organize elements for clarity
General Design Principles:
1. Contrast: Use color, size, and font to create visual interest
2. Alignment: Organize elements along gridlines or edges
3. Proximity: Group related elements together
4. Repetition: Use consistent design elements (e.g., logo, colors)
5. Balance: Distribute visual weight evenly
Content Considerations:
1. Target audience: Tailor messaging and design
2. Purpose: Clearly define the goal (e.g., promote event, sell product)
3. Key message: Communicate unique value proposition
4. Call-to-Action (CTA): Encourage specific action
5. Contact information: Include phone number, email, website
Branding:
1. Logo: Prominent and consistent placement
2. Color scheme: Match brand guidelines
3. Typography: Use brand fonts or similar alternatives
4. Imagery: Align with brand tone and style
Printing Considerations:
1. Bleed: Allow 0.25 inches for trimming
2. Resolution: Ensure high-resolution images (300 DPI)
3. Color mode: Use CMYK for printing
4. File format: Save as PDF or design-specific file. So we do all this.