06/08/2026
In the first half of this year, China's exports of air conditioners to the EU reached 3.76 billion U.S. dollars, a 43.2% year-on-year increase, setting a new record for the same period in history. To address pain points such as the prohibition of drilling in European old buildings, Midea introduced the PortaSplit mobile split air conditioner, which requires no exterior wall drilling and easy to use immediately. It has gained widespread popularity in countries like Germany, France, the Netherlands, and the UK. As of June 2026, the cumulative shipments of this product exceeded 200,000 units, doubling the full-year sales of 2025. By the end of June, new orders surpassed 160,000 units, and production is currently underway in batches at Midea's Guangzhou factory, with shipments being dispatched progressively.
A global layout requires robust R&D capabilities as its foundation. Midea has established 41 R&D centers worldwide, with 29 located overseas, forming an innovation network spanning Europe, North America, East Asia, Southeast Asia, and the Middle East and Africa. Through localized R&D, it has developed a series of phenomenonal products, each targeting local structural pain points and becoming a differentiated benchmark in niche markets.
The global layout of logistics and distribution networks is equally crucial. Leveraging the stable capacity of the China-Europe Railway Express, air conditioning products produced in China can be delivered to European markets within 15 to 25 days, 25 days less than the traditional sea freight cycle and effectively ensuring order fulfillment during peak seasons. Meanwhile, air conditioning manufacturers have expanded their presence in European offline supermarkets, professional HVAC channels, and online e-commerce platforms, weaving a comprehensive sales and service network to establish a complete chain encompassing production, logistics, sales, delivery, and after-sales services.