19/05/2026
2026 Chengdu Strawberry Music Festival Rocks Jinniu District
On May 16-17, the Heineken Silver·2026 Chengdu Strawberry Music Festival was held at Chengdu Open-Air Music Park. On the first day, it drew 28,000 music fans to Jinniu District, lighting up Rongcheng with their singing and cheers.
As a flagship initiative of Jinniu District to build the "Phoenix Music City" brand and enrich urban consumption, the festival followed the "Music + Culture & Tourism + New Consumption" model. It gathered 28 renowned artists, integrating live music with urban lifestyle to offer music lovers a comprehensive experience full of art, youth and local warmth.
Beyond captivating music, diverse consumption scenarios shone. The bustling "Phoenix Music City" themed zone connected trendy markets, cultural and creative crafts, interactive games and food stalls, catering to young attendees' demands. Fans enjoyed music while browsing, tasting snacks and taking photos, realizing a one-stop experience and turning the venue into a youth social hub.
This collaboration between "Phoenix Music City" and Strawberry Music Festival showcases Jinniu District' s efforts in integrating culture, commerce, sports and tourism, and developing the "ticket stub economy". Teaming up with Modern Sky, it has become an integrated event blending performances, markets, cultural and creative goods and food.
