05/12/2025
ATF 2025 | Sailing into the New Voyage of 2026
The Asian Television Forum (ATF 2025) has concluded in Singapore, yet the energy and warmth of conversation at IX Media’s P38 booth continue to resonate. Over the past three days, we connected with partners from across the globe, including Greater China, ASEAN, Japan, and Korea, North America, the Middle East, and beyond. From reuniting with old friends to sparking new dialogues, from content trading to co-creating what’s next, every conversation transcended borders, reinforcing our conviction that compelling content knows no boundaries and that like-minded partners are the beacons lighting the way forward.
The Dual Drivers of Content Value
“What other series do you have about female growth?” was one of the most frequently asked questions during the event.
While period dramas like The Journey of Legend, with their roots in Eastern neo-martial arts, continued to attract strong interest, modern urban series also received widespread inquiries from international clients. This trend underscores a vital shift: genre is no longer the sole factor driving content appeal. What truly crosses cultural divides and resonates with global audiences is the universal emotional power embedded within the stories. Themes such as women’s self-discovery, the struggles of youth, and intergenerational family dynamics are shared human experiences that are building the most robust foundation for cross-border content dialogue.
In terms of content formats, we observed continued and notable structural diversification. Traditional long-form series remain the bedrock of brand building and long-term market value. At the same time, the rise of short-form and micro-series reflects an ongoing trend toward “snackable” content, tailored to evolving audience attention patterns. These agile formats enable rapid market testing, deeper user engagement, and timely responses to emerging trends. By establishing a synergistic content matrix, one in which “long-form secures value, short-form captures momentum”, we are better positioned to align with diverse regional platform strategies and viewing behaviors, creating a two-way path between brand development and market expansion.
A Strategic Asset That Grows Over Time
At this year’s event, we introduced a new digital distribution solution. Yet what left the most profound impression was not the technology itself, but how it catalyzed trust.
Using our digital platform, we pre-generated personalized content recommendation lists for partners involved in nearly seventy meetings. This preparation allowed conversations at our booth to begin with shared understanding and develop into meaningful collaboration. Not only did matching efficiency improve significantly, but it also freed us to focus on genuine interaction and market insight. In this environment, human connection returned to its essence: heart-to-heart resonance and strategic alignment.
A partner we have worked with for ten years shared this insight during our meeting: “The pandemic taught us that contracts cannot sustain a partnership, trust can.” This reflection echoes our longstanding commitment to transparent copyright governance. We view every contract as the starting point of a relationship, one that must be rooted in a foundation of trust strong enough to endure for decades, reaching far beyond what is written in the agreement.
Building Certainty in the New Normal
The pandemic chapter may have ended, but it has accelerated two lasting transformations within and beyond our industry: the evolution of distributors from simple channel partners into collaborative ecosystem builders, and the maturation of remote collaboration into a core operational capability—reshaping both the efficiency and scope of cross-border partnerships.
In response, we devoted over two years to developing the Cloud-Based Content Marketplace—a digital infrastructure designed as a lightweight yet powerful tool to facilitate more innovative content matching and collaboration among global partners. During the event, the platform was activated by multiple forward-thinking companies.
We firmly believe that in an era defined by volatility, absolute certainty comes not from predicting the winds of change, but from building the capacity to navigate them.
Conclusion
Three days of exhibitions, countless stops, handshakes, and conversations. For every production to reach overseas audiences, three elements are indispensable: the inherent appeal of the content, precise market insight, and collaboration deeply rooted in trust.
As the event draws to a close, a new chapter of cooperation begins. We extend our sincere gratitude to every peer we encountered; it is you who give these cross-cultural stories enduring vitality.
May the stories we carry, like sails on this voyage, catch the winds of new audiences in the year ahead.
ATF 2025收官 |共赴2026内容跨境新航程
亚洲电视论坛（ATF 2025）在新加坡落下帷幕，而IX Media的P38展位中的交流热意未散。过去三天，我们与中国港台、东盟、日韩、北美、中东等全球各地的伙伴相聚，从老友的重逢到新知的碰撞，从内容贸易到共创可能。每一次对话，都是一次跨越疆界的共振，让我们更加确信：优质内容生来没有边界，而志同道合者同行，正是驶向未来的灯塔。
情感共鸣与形态适配：内容价值的双重维度
CN：“你们还有什么讲述女性成长的题材？”这是展会期间高频的问题。
尽管《赴山海》这类以东方新武侠为底色的古装剧集依然广受关注，现代都市题材，同样收获来自海外客户的广泛问询。这清晰指向一个趋势：题材类型本身已不再是内容吸引力的唯一保证，真正能够跨越文化差异、直击观众心灵的，是故事中蕴含的普世情感共鸣。女性自我追寻、青春成长历程、家庭代际牵绊……这些人类共通的情感命题，正逐渐构筑起内容跨境中最坚实的对话基础。
在内容形态层面，我们也观察到持续而显著的结构性分化。传统长剧集始终是品牌积淀与市场价值的压舱石；而短剧、微剧等形态的兴起，则代表着一种顺应注意力变迁的“内容快消化”趋势，以轻盈之姿快速试水市场、捕捉用户、响应需求。通过构建“长剧稳价值，短剧抓节奏”的协同内容矩阵，我们得以更灵活地适配不同区域的平台逻辑与观看习惯，在品牌建设与市场拓展之间，走出一条双向驱动的路径。
信任，是可沉淀的战略资产
在本此展会，我们首次呈现全新的数字化发行解决方案。然而最令人触动的，并非来自技术本身，而是它如何成为信任的“加速器”。
通过数字平台，我们为近七十场会议的合作伙伴提前生成了个性化的内容推荐片单。这让展位前的对话，始于共识，成于深化，匹配效率提升之余，我们更能将时间专注于真实互动与市场洞察。人与人之间的交流，便回归本质：心与心的共鸣，战略与战略的对齐。
一位携手十年的伙伴在会议时分享：“疫情教会我们的是，合同锁不住的合作，信任可以。” 这句话，正与我们坚持“透明版权治理”的初心同频。我们视每一份合约为一段关系的起点，而支撑它的，必须是能够绵延十年、超越条款的信任根基。
新常态下，以数字基建构筑确定性
疫情时代翻页，而它催生了我们从内而外持续进行两大变革：发行商渠道分发角色升级为协同生态构建的伙伴；远程协作进化为核心运营能力，重塑跨境合作的效率与边界。
为顺应这样的变化，我们历时两年多打造“云端版权市集”数字基础设施，轻盈便捷的协作工具，支持全球伙伴实现更智能的内容匹配与协作。展会期间，该平台已获多家前瞻性伙伴注册启用。我们深信，在这个充满变量的时代，真正的确定性不在于预测风向，而在于构建能够驾驭风浪的能力。
三天展会，无数次的驻足、握手与对话。每一部作品走向海外，都需要内容本身的感染力、市场的精准洞察、以及源于信任的深度合作。
展会落幕，是下一段合作的起点。感谢每一位与我们相遇的同行者，是你们让这些跨越文化的故事拥有了持续生长的力量。
愿故事为帆，在下一站航程中，为彼此引风前行。
