27/05/2026
“Take the Prancing Horse logo off that car.” 😳❌
Former Ferrari President and Chairman, Luca di Montezemolo, did not hold back when asked about the newly unveiled, fully electric Ferrari Luce. Having led Maranello from 1991 to 2014, his brutal words warn that this $640k hyper-EV risks “the destruction of a legend.”
The backlash isn't just online noise anymore - Ferrari's stock price plummeted following the reveal of the Sir Jony Ive-designed five-seater. 📉
Is the old guard right, or is this the inevitable future of the brand?
🚘🔌
Automotive News | Ferrari Luce | Luca di Montezemolo | Car Design | Ferrari EV | Jony Ive | Supercar Culture | Redline Motoring