ROI Festival

ROI Festival Welcome to the official FB page of ROI Festival. Founded in 2008, ROI Festival takes place every Oct What is Business Creativity? What won’t work? vii.

What is ROI Festival?
- The awards celebrate creative works that help to realize business value ROI
- The first and the largest of its kind in Asia

v. To use market result (both professional evaluations and consumer/sales responses) to justify creativity

vi. Works not applicable in China, due to cultural or other factors, will not be suitable entries. What works best? Here's a showcase of 2021

ROI Awards Grand Prix
http://winner.roifestival.com/cn/awards?year=2021

To learn more about ROI Awards winners, please visit: winner.roifestival.com

While ESG is incorporated into core strategy of most enterprises ROI Festival also took the stage and presented its Bran...
30/10/2024

While ESG is incorporated into core strategy of most enterprises ROI Festival also took the stage and presented its Brand & ESG directions by board director, chair of publicity committee Xavier Sun, and committee member of philanthropy committee Sean Shih, moderated by ROI Festival consultant Vincent Yan. 2024 marks the 17th anniversary of ROI Festival and is held every October in Shanghai.
https://youtu.be/EHwpQWCv9uQ

Following last week's post announcing The 5th ROI Festival Case Week, where a fine selection of winning cases will be cu...
28/10/2024

Following last week's post announcing The 5th ROI Festival Case Week, where a fine selection of winning cases will be curated by enterprises and commented by marketing professors, all Grand Prix and Gold award winning case videos are available on YouTube:

showcase ROI Awards 2024 Grand Prix & Gold winning cases, a vivid display of latest business creativity trends and marketing campaigns in China for June 2023...

Showcasing a selection of award winning cases, here come the 5th ROI Festival Case Week, set for December 17-18 at Fudan...
22/10/2024

Showcasing a selection of award winning cases, here come the 5th ROI Festival Case Week, set for December 17-18 at Fudan University, School of Management, a joint effort to promote Creativity Education based on curation from award winning enterprises and professor comment, vigorate new insights and knowledge from the industry, for the industry. ROI Festival Case Week is a sustainable core program of ROI Festival Charity Foundation as an effort to promote China business creativity.

This year's ROI Festival forum achieved tremendous success through bold innovation. We broke away from the traditional t...
17/10/2024

This year's ROI Festival forum achieved tremendous success through bold innovation. We broke away from the traditional theater setup and invested all our resources online. We created a live streaming studio on-site, with more carefully designed segments and professional input to ensure the best experience for all online viewers. Additionally, over 25 chairpersons and CEOs from publicly listed companies personally participated this year, which is a positive sign. We believe that relying solely on the support and attention of CMOs is not enough to drive more innovation and transformation. Once again, thank you all for your support!

This year's 17th ROI Festival was a tremendous success, with all metrics achieving record growth. The entries for the ES...
17/10/2024

This year's 17th ROI Festival was a tremendous success, with all metrics achieving record growth. The entries for the ESG Sustainable Development Awards and AI Marketing Awards were particularly outstanding. We extend our gratitude to the industry for its support and assistance. Let us look forward to the 18th ROI Festival next October!

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