16/09/2024
On September 15, 2024, Decathlon, a sporting goods retail group from France, opened its first bicycle specialty store in Asia — Decathlon Hongfeng Store in Pudong Jinqiao, Shanghai. The opening of this new store marks a new layout for Decathlon in the Asian market, meeting the current market changes and shifting user demands.
Decathlon's Hongfeng Store in Shanghai, as the first bicycle specialty store in Asia, has attracted the attention of many cycling enthusiasts with its professional products and services. On the opening day, many cycling enthusiasts came to check out the new store. A 15-year-old cycling enthusiast told reporters that he had been cycling for three months and previously went to the Decathlon near his home next to B&Q. With the new bicycle store opening, he was the first to come and have a look.
On September 15, 2024, Decathlon, a sporting goods retail group from France, opened its first bicycle specialty store in Asia.
