Optokingdom, Building 3, Industrial Zone, Yuye Village, Hezhou, Hangcheng Street, Baoan District, Shenzhen (2025)

25/08/2025

COB Indoor LED Display: Factory-Direct Solutions for High-End Projects

In today’s LED display market, clients demand more than just brightness. They want high resolution, long-term reliability, and low maintenance costs. As a professional LED display manufacturer in China, Haisheng LED focuses on COB LED display technology, delivering factory-direct solutions tailored to engineering contractors and system integrators worldwide.

1. Enhanced Protection for Demanding Applications

For projects like showrooms, control rooms, and conference halls, screen damage is one of the biggest risks after installation. A COB indoor LED display offers advanced protection with anti-collision, dust-proof, moisture-proof, and anti-static performance.
👉 Customer benefit: Fewer failures, smoother project delivery, and higher client satisfaction.

2. Ultra-Fine Pitch for Superior Visuals

High-end clients expect crystal-clear visuals, especially for control room video walls, broadcast studios, and exhibition LED displays. With fine pitch options like P0.9, P1.2, and P1.5, COB screens deliver true 4K and even 8K clarity with perfect color uniformity.
👉 Customer benefit: Helps contractors win premium projects by exceeding visual expectations.

3. Long-Term Reliability with Lower Maintenance

Traditional SMD indoor LED screens are prone to pixel damage and frequent repairs. A COB LED video wall features a smooth, durable surface that reduces failure rates and extends lifespan.
👉 Customer benefit: Less maintenance for integrators and reduced long-term costs for end users.

4. Seamless Splicing for Large Installations

For exhibitions, conference centers, or command centers, seamless visuals are critical. COB LED modules ensure perfect flatness and uniform light emission, creating a seamless LED display wall without visible gaps.
👉 Customer benefit: Premium project presentation, improved aesthetics, and stronger competitive edge.

5. Factory-Direct Supply for Cost and Delivery Control

As a factory-direct LED display manufacturer, Haisheng LED offers competitive pricing and guaranteed production timelines compared to distributors or resellers.
👉 Customer benefit: Greater control over budgets and delivery schedules, making project management easier and more profitable.

6. Wide Range of Indoor Applications

From conference LED screens and exhibition video walls to control room LED displays, COB technology adapts to a wide variety of professional indoor environments.
👉 Customer benefit: Flexibility to meet different client requirements across multiple industries.

7. Certified Quality for Peace of Mind

Every COB LED module is manufactured under ISO-certified production and goes through strict QC processes. Haisheng provides over 2 years of warranty and dedicated after-sales service for all projects.
👉 Customer benefit: Confidence in long-term performance and reduced operational risks.

8. Partnering with Haisheng LED

Choosing COB isn’t just about technology—it’s about securing a reliable, factory-direct LED solution that ensures project stability and long-term value. Haisheng LED stands behind every product with professional engineering support, customization, and responsive service.

📩Contact Haisheng LED today to get a detailed COB LED display quote and project solution direct from the factory.

11/08/2025

Future Trends in LED Displays: Dual Growth in Rental and COB Technology

For over 16 years, Haisheng LED has been dedicated to the design, manufacturing, and global supply of professional LED display solutions. As a factory manufacturer, we combine in-house R&D, ISO-certified production lines, and strict quality control to ensure every product meets the high demands of the professional market.

1. Rental LED Displays – Meeting the Event Industry’s Pace
The live event and exhibition sector requires fast installation, high reliability, and repeat usability.

Popular models: Indoor PH2.6, PH2.97, PH3.91; Outdoor PH2.97, PH3.91

Cabinet design: Lightweight, durable, and quick-lock structures for efficient setup and dismantling

Support: Pre-delivery testing, spare parts package, and on-site technical guidance when required

Our rental displays are built to reduce downtime and save on transportation costs, while maintaining consistent brightness and color uniformity throughout the event.

2. COB LED Displays – Defining the Next Generation of Visual Quality
COB (Chip-on-Board) LED technology is increasingly favored for fine-pitch indoor applications where visual precision, durability, and long-term stability are critical.

Pixel pitch range: P0.9–P2.5

Impact-resistant surface and moisture-proof encapsulation

Seamless image reproduction for control rooms, conference halls, and high-end retail

We manage the entire COB production process in-house — from chip placement to surface coating — ensuring uniform quality, batch consistency, and competitive lead times.

3. Complete Service Process & Commitment
From project consultation to after-sales support, our workflow is designed for professional clients who require more than just a product:

Needs Analysis: Matching specifications to site conditions and usage scenarios

Technical Proposal: CAD layouts, power/load calculations, and control system selection

Production & QC: 100% aging test, vibration test for rental cabinets, and strict pixel calibration

Logistics Support: Optimized packing for safe international shipping

After-Sales Guarantee: 2-year warranty, remote troubleshooting, and fast spare parts supply

At Haisheng LED, we understand that for system integrators, rental companies, and AV solution providers, product reliability and service responsiveness directly affect reputation and profitability. This is why we stand behind every delivery with clear technical documentation and responsive support.

4. The Dual-Track Future
The market is clearly moving towards a dual-track growth model:

Rental LED remains the go-to for dynamic, mobile applications

COB LED is setting the standard for ultra-fine indoor visuals

With both production capabilities under one roof, we offer a one-stop solution, allowing clients to diversify their business without managing multiple suppliers.

If you are planning a rental fleet upgrade or seeking a high-end COB installation partner, Haisheng LED is ready to deliver factory-direct solutions backed by proven expertise.

30/07/2025

How to Choose the Right Rental LED Display Based on the Venue
– Practical Tips from Haisheng LED, a Professional LED Display Manufacturer

LED rental screens are now a must-have for events ranging from trade shows and concerts to corporate launches and outdoor festivals. But not all venues are the same—and choosing the wrong screen can lead to poor visual performance, delays in setup, or even added logistics costs.

As a manufacturer with deep experience in the rental display market, Haisheng LED shares a few key points to help you select the right LED screen model based on the venue’s conditions.

1. Match Screen Type to the Installation Environment
Indoor Events (convention centers, hotel ballrooms, exhibition halls):
Go with high-resolution models like P2.6, P2.97, or P3.91 indoor rental LED screens. These models offer fine pixel pitch, smooth color gradients, and flexible installation (including curved or hanging setups).

Outdoor Events (plazas, stadium perimeters, roadshows):
Choose P3.91 or P4.81 outdoor rental displays designed with high brightness, waterproof cabinets, UV protection, and robust structure for all-weather performance.

2. Select Pixel Pitch Based on Viewing Distance
Close Viewing (3–10 meters):
For press conferences or indoor stage use, P2.6 to P3.91 ensures clear visuals even at short distances.

Medium to Long Viewing (10m and beyond):
For large outdoor setups where the audience is farther away, P4.81 to P6.25 provides excellent visibility with a more cost-effective pixel density.

3. Structural Design Affects Installation Efficiency
Quick Locking System:
Look for cabinets with fast lock mechanisms and tool-free assembly to save time and reduce labor.

Weight and Durability:
Aluminum die-cast cabinets are both lightweight and rugged—ideal for frequent transportation and rigging.

Curved Compatibility:
For creative stages or dynamic backdrops, choose models that support inner and outer arc installations to create seamless curved visuals.

4. Don’t Overlook Power and Control System Requirements
Stable Control Systems:
Ensure the screen is compatible with reliable systems like NovaStar or Colorlight, which ensure screen synchronization and smooth performance on large setups.

Power Planning:
Determine whether the venue has three-phase power and how electricity will be distributed. Knowing this early avoids overloads or voltage drop issues during events.

5. Confirm Site-Specific Needs Early
Need for LED Floor Screens?
Some installations call for interactive LED floor tiles. Make sure the rental model supports pressure-sensitive or motion-detection modules if needed.

Rigging or Ground Support?
Depending on the structure, decide whether the screen will be flown or stacked. Choose cabinets that come with the right hanging bars or ground trusses.

Final Thoughts
There is no one-size-fits-all solution for LED rental displays. The best results come from matching your screen choice to the unique conditions of the venue—distance, space, structure, ambient light, and show content.

26/06/2025

For Event Agencies & Exhibitions
Need a stunning LED screen for your next event?
Renting a LED video wall is fast, flexible, and budget-friendly.
At Haisheng LED, we provide high-quality rental LED displays with full support — perfect for exhibitions, concerts, or product launches.
▶ Get a quote today!

25/04/2025

Elevating Stage Experiences with LED Screens: The Future of Rental Display Solutions

In the world of live events, every second counts—and every pixel matters. From concerts and festivals to corporate presentations and trade shows, event organizers today demand more than just sound and lighting. They need immersive visual solutions that are reliable, easy to set up, and capable of creating unforgettable experiences. This is where rental LED screens and LED walls are making all the difference. Why LED Displays Dominate the Stage The days of using projectors or printed banners for stage backdrops are long gone. Rental LED displays now lead the industry with their stunning brightness, seamless visuals, and flexible configurations. Whether you're organizing a one-night concert or a week-long exhibition, LED walls bring your stage to life with unmatched clarity and impact—even in broad daylight or under intense stage lighting. Designed for Flexibility and Fast Setup Rental LED screen solutions are built with mobility in mind. Lightweight panels, modular design, and easy-lock systems allow for quick assembly and breakdown, saving both time and labor. Technicians can build a massive LED wall within hours, customizing the size and shape based on venue requirements. In stage environments where schedules are tight and demands are high, this efficiency is a game-changer. Seamless Integration with Sound and Lighting One of the biggest advantages of modern LED displays is their ability to integrate with other stage technologies. From syncing with music and lighting cues to real-time video playback and live feed broadcasting, LED signage becomes a core part of the visual storytelling. Artists and speakers appear larger than life, and every motion on stage is enhanced with dynamic digital content. Rental LED Screens: A Smart Business Model For production companies and event planners, renting high-performance LED display systems means delivering maximum visual impact without permanent investment. Most rental LED walls support high refresh rates, HDR support, and seamless edge blending—perfect for broadcast-level performance. Moreover, the rental model allows customers to choose pixel pitches that fit their event, from ultra-fine pitch LED screens for indoor conferences to large-format LED walls for outdoor festivals. Real Impact on Audience Engagement The difference is visible—and measurable. Events using LED screens report higher audience engagement, better brand recall, and more social media interaction. Sponsors love having their logos, messages, and video ads displayed in vibrant motion rather than on static banners. The result? A more professional production and happier clients. Conclusion: The Visual Backbone of Modern Staging In the modern event landscape, visual technology is no longer an accessory—it’s the main act. Rental LED displays, LED signage, and LED walls offer the scalability, performance, and reliability needed to transform any stage into a visual spectacle. If you're an event organizer, stage designer, or AV rental company looking to take your productions to the next level, investing in the right LED screen rental solutions isn’t just smart—it’s essential.

21/04/2025

COB LED Display Technology Maturity Analysis: Evolution and Applications
In recent years, COB (Chip-on-Board) technology has revolutionized the LED display industry. As a more advanced alternative to traditional SMD (Surface-Mounted Device) technology, COB offers unmatched advantages in terms of performance, reliability, and overall quality. The technology has evolved significantly, and now COB LED displays have become the go-to solution for applications demanding high resolution, durability, and energy efficiency. In this article, we will dive deep into the technological maturity of COB LED displays and their growing relevance in the display market.

What is COB LED Display Technology?
COB LED technology involves directly mounting the LED chips onto the PCB (Printed Circuit Board) with an encapsulating resin that covers the surface, protecting the LEDs from external elements. This approach eliminates the traditional soldering process used in SMD technology, leading to a more efficient, durable, and energy-saving design.

The COB LED displays are known for their high pixel density and seamless display quality. With the growing demand for ultra-high-definition displays in various industries, the COB technology’s ability to deliver exceptional image quality even at very small pixel pitches (like PH1.25 and PH1.56) has significantly contributed to its widespread adoption.

Key Advantages of COB LED Display Technology
High Resolution and Image Quality
COB LED displays excel in applications where high resolution and clear image quality are critical. With a higher pixel density and reduced space between individual LEDs, COB displays offer sharp, crisp images with more vibrant colors and enhanced contrast. This makes them perfect for control rooms, broadcast studios, and digital signage in retail or public spaces.

Durability and Longevity
One of the primary reasons for the growing success of COB LED displays is their enhanced durability. The encapsulation method used in COB technology ensures better protection against dust, moisture, and external impacts. Additionally, COB displays are less prone to failures like dead pixels, which are common in traditional SMD displays. As a result, they are ideal for environments with heavy usage, such as large-scale public events, digital billboards, or 24/7 monitoring systems.

Energy Efficiency
COB technology is highly energy-efficient. By directly mounting the LEDs on the PCB and using an encapsulation resin, the power loss is minimized, which leads to lower energy consumption compared to traditional LED technologies. This energy efficiency translates into cost savings for businesses, especially those using displays for continuous use, such as in transportation hubs, shopping malls, and exhibition spaces.

Enhanced Heat Dissipation
Another benefit of COB LED technology is its superior heat dissipation. The design of COB LEDs ensures that the heat generated by the LED chips is efficiently dissipated across the PCB, preventing overheating and increasing the lifespan of the display. This feature is especially important in environments where the display will be on for long periods, such as in command centers or retail windows.

Slim and Lightweight Design
COB LED displays are known for their compact and lightweight design, which makes them highly adaptable to various installation environments. Their slim profile makes them a preferred choice for spaces where aesthetics matter, such as luxury stores or high-end exhibition displays. The easy integration of these displays into smaller spaces without compromising on quality or performance has made them an attractive option for modern digital signage solutions.

COB LED Displays in Various Applications
The maturation of COB LED technology has made it a versatile solution for numerous industries. Here are some of the most common applications:

Digital Signage and Advertising
COB LED displays are commonly used for digital signage in retail, airports, malls, and transportation stations. Their ability to display high-quality content even in brightly lit environments makes them perfect for advertising and brand promotions.

Broadcast and Control Rooms
In broadcasting and control room environments, where every detail matters, COB LED displays provide accurate, high-definition imagery with minimal distortion. These displays can be seamlessly integrated into large video walls for monitoring purposes.

Corporate and Event Venues
COB LED displays are also widely used for corporate presentations, conferences, exhibitions, and live events. Their lightweight and easy-to-install nature makes them a top choice for temporary setups and event staging.

Outdoor Digital Billboards
While typically known for their indoor use, COB LED displays are increasingly used in outdoor settings due to their durability and high brightness. Their resistance to the elements, combined with their ability to perform under direct sunlight, makes them ideal for outdoor digital billboards.

Conclusion: The Growing Importance of COB LED Displays
The COB LED display technology has proven its maturity in the market, offering an unmatched combination of high performance, energy efficiency, durability, and flexibility. As the demand for high-quality, seamless visual displays continues to rise across industries, COB technology will undoubtedly remain at the forefront of the LED display revolution.

From broadcast studios to advertising billboards, the use cases for COB LED displays are diverse and expanding. For businesses looking to invest in a display solution that delivers exceptional results while remaining cost-effective and reliable, COB LED displays—such as the PH1.25 and PH1.56 models—are an excellent choice for a future-proof investment.

18/04/2025

Uncover the Wonders of COB Fine-Pitch LED Displays PH1.25 / PH1.56: Revolutionizing Visual Experiences!
In this digital age, the craving for ultra-high-definition visual feasts is skyrocketing! And guess what's stealing the spotlight in the high-end display arena? It's none other than COB (Chip on Board) fine-pitch LED displays! Specifically, the PH1.25 and PH1.56 models are absolute game-changers, boasting features that will blow your mind and are perfect for a plethora of applications like control rooms, broadcast studios, corporate meeting systems, and immersive exhibitions.
1. COB Technology: The Secret to Unrivaled Visual Perfection
Bid farewell to the old-school SMD technology! COB takes the lead by directly encapsulating LED chips onto the PCB board. This nifty trick slashes the risk of those pesky soldering failures and supercharges thermal efficiency. The result? Rock-solid stability during long hauls and a product lifespan that'll make you smile. With their tiny pixel pitch, the PH1.25 and PH1.56 models dish out seamless image clarity, even when you're up close and personal. 4K? 8K? No problem! They handle it with ease.
This precision is a must-have for places that rely on showing detailed content, like monitoring centers, simulation rooms, or those swanky luxury brand showrooms. And don't forget the protective resin layer on the COB modules' surface. It's like a magic shield, enhancing contrast and banishing glare – a godsend in brightly lit environments!
2. Energy Efficiency: Saving You Money While Shining Bright
Who doesn't love saving on energy costs? COB fine-pitch displays are here to make that happen! Thanks to their efficient light output and top-notch heat dissipation, the PH1.25 and PH1.56 displays are energy-saving champs, consuming 10–15% less power than the traditional SMD counterparts. Ideal for round-the-clock operation environments, they're a no-brainer choice.
Moreover, their all-in-one encapsulation structure is a superhero in disguise. It minimizes dead pixels, beefs up the screen's resistance to moisture, dust, and accidental bumps. Fewer after-sales headaches mean consistent display quality for the long run.
3. Hassle-Free Maintenance and Installation: A Breeze for Everyone
System integrators and project owners, rejoice! The PH1.25 / PH1.56 displays are a dream come true when it comes to installation and maintenance. Front and rear serviceability? Check! Swap out modules in a jiffy without tearing down the whole screen. Some designs even let you interchange left and right modules, cutting inventory costs and making spare parts more compatible.
The aluminum die-cast cabinet is a lightweight yet tough cookie, speeding up on-site setup. And the quick-locking mechanism? It's so user-friendly that even non-techies can handle it with ease, saving you precious time and labor during setup and future upkeep.
4. Professional Applications: Meeting the Toughest Demands
From high-level government dispatch centers to data visualization platforms and high-end digital signage, COB-based fine-pitch displays are the go-to choice. They blend technological wizardry with practical engineering to offer outstanding reliability, breathtaking image fidelity, and maintenance that's a piece of cake. The PH1.25 and PH1.56 displays are here to exceed the expectations of even the pickiest professional users.

17/04/2025

Optokingdom: Professional LED display manufacturer, creating excellent quality,

In the current rapidly developing digital world, LED display has become an important tool for display, communication and connection. As a leading LED display manufacturer, Optokingdom has become the preferred partner of many industry customers with its advanced technology, excellent production capacity and competitive price advantages. We focus on providing high-quality, high-performance and innovative display solutions for all walks of life to help customers achieve perfect brand display and information dissemination.

Factory strength guarantee, leading technology
As an LED display manufacturer with an independent production base, Optokingdom combines years of industry experience and exquisite production technology to successfully create first-class LED display products. Our factory is equipped with world-class production equipment and efficient production lines, and adopts strict quality control standards. From raw material procurement to finished product shipment, every link is carefully controlled to ensure that each of our products can meet customer needs and withstand the test of long-term use.

In terms of technology, Optokingdom continues to increase its R&D investment. With a strong R&D team, it continues to promote the application of advanced technologies such as COB (Chip on Board) and GOB (Glue on Board) to improve the brightness, color reproduction and display stability of the display. Our PH1.25 and PH1.56 models of LED display screens use a higher density of pixel configurations to provide a more refined display effect, making each image more vivid and clear.

Strong price competitiveness to meet different needs
In the fierce market competition, price advantage is one of the important considerations for customers when choosing suppliers. Optokingdom's independent factory production, refined management and control enable us to provide highly cost-effective LED display screens without compromising product quality. Whether it is a small business or a large project, we can provide flexible solutions and make customized adjustments according to the customer's budget and needs.

By optimizing the production process and reducing the intermediate links, we can provide customers with more competitive prices, allowing them to ensure product quality while also achieving cost control. Our LED display products are suitable for advertising companies, exhibitions, retail stores, conference rooms and other scenarios. With excellent display effects and efficient energy consumption control, we help customers enhance their brand image and optimize business operations.

Global service network to ensure customer needs
Optokingdom not only focuses on technological innovation and product quality, but also pays attention to the needs of global customers. Our global service network covers many countries and regions, and can quickly respond to customer needs and provide professional technical support and after-sales service. Whether the customer is located in Asia, Europe or America, we can ensure that customers can get timely and effective support in every link of procurement, installation and use through localized service models.

In addition, Optokingdom also provides customized solutions to help customers design appropriate display configurations according to different needs to ensure the best application effect. We always put customer satisfaction first, continuously optimize services, and establish long-term cooperative relationships.

15/04/2025

Rental LED Display Project Profitability Analysis Recommended Product: Haisheng LED Indoor PH2.6 With the growing demand for immersive visual experiences in exhibitions, concerts, product launches, weddings, and other events, the rental LED display market is booming. Haisheng LED’s Indoor PH2.6 full-color rental screen stands out as the ideal solution for high-frequency event rentals due to its outstanding performance and stable quality. 1. Product Overview – Indoor PH2.6 Rental LED Display • Model: Haisheng LED Indoor PH2.6 • Factory Price: Only $580 per square meter • Recommended Project Size: Starting from 30㎡, ideal for most mid-sized events • Key Features: ◦ 3840Hz high refresh rate for ultra-smooth visuals ◦ Seamless splicing for detailed and vibrant picture quality ◦ Fast-lock design for quick installation and dismantling ◦ Durable and stable, designed for frequent transport and use ◦ Professional-grade visual performance, enhancing client satisfaction and repeat bookings 2. Initial Investment Estimate (Based on 30㎡) Item Estimated Cost (USD) LED Display Panels 30㎡ × $580 = $17,400 Control System & Accessories Approx. $2,500 Rental Frame + Cabinets Approx. $1,800 Packaging & Logistics Approx. $1,000 Total Initial Investment Approx. $22,700 3. Rental Market Price Analysis • Current Market Rental Price (PH2.6 Indoor):
Around $40–$60/㎡/day, depending on region and event type • Conservative Estimate @ $45/㎡/day:
30㎡ × $45 = $1,350/day Assuming 10 rental days per month, the monthly income is $13,500, allowing for full cost recovery within 3 months — everything afterward becomes profit. 4. Business Advantages • Fast ROI: Break even within 3–4 months • Reusable Equipment: Lifespan of 5–7 years, fits multiple event types • Wide Application: Conferences, exhibitions, weddings, live events, etc. • Flexible Business Model: Single event or monthly rental options • Low Maintenance Cost: Factory-backed quality assurance and technical support from Haisheng LED 5. More Than Just a Screen – We Support Your Business Haisheng LED offers more than just quality displays — we provide a dedicated rental project support team, offering: • Product consultation & project planning • Installation guidance and setup design • Remote or on-site technical support • User training and post-sales assistance Our goal: Make your investment easy, efficient, and profitable. Start Earning from LED Rental Today With just 30㎡ of Haisheng Indoor PH2.6, you're ready to tap into a high-demand rental market. Partner with us and unlock a new revenue stream with professional support and premium LED displays.

10/04/2025

Global LED display market in 2025: Technological innovation and application expansion drive new growth

In recent years, LED display screens have rapidly penetrated into commercial display, entertainment, security and other fields with their advantages of high brightness, low energy consumption and long life. With the breakthrough of Mini/Micro LED technology and the emergence of emerging application scenarios, the global market is ushering in a new round of growth opportunities. This article will analyze the current situation and future of the LED display market from the aspects of market size, technological trends, application scenarios and competitive landscape.

1. Market size: Global continued expansion, China market leading

1. Global growth trend
In 2023, the global LED display market size reached US$7.564 billion, and it is expected to exceed US$10.33 billion in 2025, with an annual compound growth rate of about 15%. The core factors driving growth include the popularization of small pitch (below P2.5) and Mini/Micro LED technology, as well as the outbreak of emerging demands such as virtual shooting and naked-eye 3D.

2. Strong performance of the Chinese market
As the world's largest producer and consumer of LED displays, China's domestic market size has reached 68.4 billion yuan in 2023, an increase of 28.6% over 2020. Leading companies such as Leyard and Unilumin Technology occupy a prominent position in the global market share. In 2022, the two ranked first and second with a market share of 11.4% and 10.9% respectively.

2. Technological innovation: Mini/Micro LED and virtual pixel technology become the core driving force
1. Mini/Micro LED accelerates pe*******on
Mini LED is rapidly applied in TV, car display and other fields with its high contrast, high resolution and energy-saving advantages. The market size of Mini LED display chips will increase by 6% in 2023, and the overall market size of Mini LED is expected to reach US$1.847 billion in 2027. Micro LED focuses on the ultra-small pitch (such as below P0.625) market, and its scale is expected to exceed US$400 million in 2027.

2. Virtual pixel technology reduces costs
Virtual pixel technology can reduce chip usage and improve resolution by dynamically sharing physical pixels. For example, the 4x solution can increase the resolution to four times. This technology is particularly suitable for cost-sensitive fields such as home theaters and ultra-small pitch displays (P≤1.0), and promotes the expansion of COB technology to the P1.2 and above market.

3. COB and SMD competition upgrade
COB (chip direct packaging) technology has gradually replaced traditional SMD (surface mount) products due to its high reliability and display effect, especially in the market below P1.2. However, SMD still maintains competitiveness in the medium and large pitch market (such as P1.5-P2.0) with its cost advantage, and the competition boundary between the two continues to extend.

3. Application scenarios: Pe*******on from professional display to diversified fields
1. Indoor scenes: virtual shooting and smart conferences
The market size of virtual shooting LED screens will reach US$394 million in 2023. Although the growth rate has slowed down, it has great long-term potential as the film and television production industry chain matures. In addition, the pe*******on rate of LED conference all-in-one (All-in-One) in large enterprises has increased, and shipments will increase by 14% in 2023.

2. Outdoor scenes: advertising and immersive experience
The outdoor display market benefits from the application of naked-eye 3D technology, attracting traffic through ultra-high refresh rates and dynamic visual effects. The demand for stadiums, event sites, etc. in the European and American markets has driven the steady growth of outdoor LED screens, and the outdoor rental market performed particularly well in 2023.

3. Emerging fields: automotive and wearable devices
Mini/Micro LED extends to small and medium sizes, gradually entering the fields of smart watches, AR/VR devices and in-vehicle displays, and the trend of replacing traditional LCD screens is significant. In 2025, the automotive display market may become an important growth pole for Mini LED.

IV. Future Outlook: Intelligence and Greening Lead Growth
1. Explosion of demand for intelligent display
The Internet of Things and AI technologies have promoted the upgrade of LED screens to intelligence, supporting functions such as remote control and environmental adaptive adjustment. It is expected that by 2027, the scale of the intelligent display market will expand significantly, especially in smart cities and commercial interaction scenarios.

2. Sustainable development drives technology iteration
Energy-saving requirements have given rise to common cathode drive technology (50%-60% energy saving) and low-power chip design. At the same time, the environmental protection properties of Mini LED (mercury-free, long life) are in line with the global trend of carbon reduction, further expanding the market space.

The LED display market is at the dual outlet of technology dividends and demand upgrades. In the future, with the maturity of COB, Mini/Micro LED technology and the implementation of emerging applications, the industry will continue to evolve towards high precision and high added value. Haisheng LED has always focused on the research and development and production of LED displays, providing high-quality products and services to global customers.

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