
20/06/2025
Over the years, we've hosted some amazing guests in our Auditorium. This time, our CEO, Branko Milutinović, sat down with Yaron Leyvand, Executive Vice President of Mobile Studios at Zynga Inc. Yaron has been at Zynga for more than 12 years and has had some meaningful lessons to share from his time in different roles- from leading User Acquisition efforts to now being in charge of the mobile studios strategy.
Here's what we learned:
🔀 One thing is for sure – adjusting to market changes is the greatest asset of a forever franchise. Longevity in mobile gaming doesn’t happen by accident. It requires evolving with player needs and staying ahead of industry shifts. Zynga and Nordeus games are a testimony to the lasting innovation and community engagement.
🤝 Marketing and product working together is one of the biggest strengths of a successful game.
📱 Each studio within Zynga brings a unique approach to game development. But the real magic happens when we share knowledge and learn from one another.
It's been a pleasure. Thank you for being a part of the conversation! 👏