Flow Digital

Flow Digital A local Digital Marketing Agency enabling users to digitize their businesses, expand their reach and accomplish their goals!

Learning SEO is a continuous process, some would say a never ending one. However it's good to keep in mind where to shif...
06/06/2022

Learning SEO is a continuous process, some would say a never ending one. However it's good to keep in mind where to shift your focus. Here are some skills that you should strive to improve:

βœ… - In the beginning writing content was enough to build backlinks but as time progressed visual content became more attractive and then we moved on to data-rich posts which generated even more traffic. Shift your creative side towards what drives more traffic 🚦

βœ… - Learning to "read" reports isn't always enough. Google Analytics is a great tool but understanding the procedures and behaviour of your data is even better πŸ™‚ Try to focus on what drives more conversions, which key words you are using and optimize your SEO strategy accordingly

βœ… - Conversion Rate Optimization is the process of increasing conversions from a website or mobile app. The reality is no matter how much you improve certain elements through A/B testing you still need to mix up some links or forms in your blog posts to capture leads/generate salesπŸ’Ά

βœ… - No matter the situation you always need to deal with people; whether that's your copywriter, content creator, social media manager. So taking time to learn social and behavioral tricks might go a long way πŸ˜‰

βœ… - Google makes approximately 10 algorithmic changes per day. How do you cope with that? By testing it out. No one has all the right answers but you can easily start by testing you meta text to see amount of clicks, crosslinking, split page or time on site 🧐

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

If you had time to learn just 5 marketing skills, which ones would you choose? Here are 5 of the best in our opinion:βœ… C...
20/05/2022

If you had time to learn just 5 marketing skills, which ones would you choose? Here are 5 of the best in our opinion:

βœ… Copywriting is essential and even though lots of AI tools exist out there, learning to do it as best as possible can yield double or even triple traffic increase πŸ“ˆ

βœ… Learning to analyze and interpret data is extremely valuable and helps you gain an understanding of the direction and strategy you have to follow πŸ”

βœ… An old- age marketing technique, storytelling helps generate emotions for your viewers and in turn increases your visibility and brand awareness to the public 🀑

βœ… Ad costs are continually rising, so learning how to create and optimize funnels is an excellent way to regulate your ad spend and get more value for your budget πŸ’Ά

βœ… Figuring out what users want to see from a website or landing page is one of the best practices which helps generate interest, traffic and helps users make a purchasing decision πŸ˜‰

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

Interested to know how to generate enough content to last for 6 months? Here are a few hacks:βœ… Capitalize on your websit...
18/05/2022

Interested to know how to generate enough content to last for 6 months? Here are a few hacks:

βœ… Capitalize on your website strength and install Google Search Console. You'll be able to see data on keyword rankings and which you should be targeting πŸ†˜

βœ… Use Ubersuggest keyword ranking tool to find which of the keywords shown on Google Search Console are the right ones for your niche. You can sort them in order to find the ones that are competitive to rank for. πŸ“ˆ

βœ… Find questions that people are asking for; this will give you a rough idea of what most searches on Google are concerning about ❓

βœ… Group keywords into themes because some content pieces can cover a few or all of them so use them according to topics being discussed πŸ“„

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

Want to add some extra digits to your visitor account? These 5 easy to implement strategies will get you results as fast...
02/05/2022

Want to add some extra digits to your visitor account? These 5 easy to implement strategies will get you results as fast as possible:

βœ… Answer questions on Quora by providing good value answers to people's questions, but be careful not to spam conversations ⌨️

βœ… Use Canva to create inforgraphics and publish them on your site; it's been statistically proven to attract more followers today than ever before πŸ“Š

βœ… Provide useful links that add value in Facebook Groups and then redirect people to your website. There are loads of them for every industry and can provide a fast way to increase traffic πŸ’Ά

βœ… Restream is a great tool for doing sharing your livestream across multiple platforms such as Facebook, Youtube, Linkedin and Instagram πŸŽ₯

βœ… When you upload multi-page pdf's on Linkedin it turns into a carousel. People can view it as an infographic and get all data at once, which in turns creates tons of engagement in the form of likes, comments and shares πŸ“‘

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

Let's face it. Very few business professionals have hours to spend on keyword research, however it's important to do it ...
08/04/2022

Let's face it. Very few business professionals have hours to spend on keyword research, however it's important to do it efficiently. Here's 5 tips on how to get it done the easy way:

βœ… Go to neilpatel.com/ubersuggest. Use the search bar to type a sentence related to your industry or niche such as "digital marketing". Next select your country and language and press Search. You now have global or local data about how well your keyword ranks or is searched for by your potential audience. πŸ‘­

βœ… Next you need to work on your keyword ideas; on the left panel you can select Keyword Ideas and a report will be compiled for you based on your previous selections. Look for results relative to your industry that offer a high CPC. The more expensive a keyword is to bid on the higher the chance that it's a lucrative one.πŸ˜‰

βœ… Compile a list by selecting the button "ADD TO LIST" on the top navigation bar. It is suggested to have a separate list for each topic or keywords you're researching at any given time. πŸ“‹

βœ… If your site has little to no rankings, little to no backlinks, or barely any SEO traffic then you need to filter the keywords in the keyword ideas list. Enter your domain name and click on the arrow button. You will now be presented only with the keywords that you have a good shot of ranking for. This is important for SEO because ideally you want to start off with easier keywords and move on the more lucrative ones in the long term. πŸ†˜

βœ… If you want to check your competition (and you should) go to the left sidebar and select "Similar Websites". Enter your website domain and click search. You will be presented with websites similar to yours that rank for some of the keywords you rank for. Additionally if you click the "keyword gap" button it will show you the keywords that your competitors rank for and you don't. Make a note of the good keywords for targeting in the future. πŸ†š

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

Writing content efficiently is important when you're looking to get more traffic to your website or grow your social med...
05/04/2022

Writing content efficiently is important when you're looking to get more traffic to your website or grow your social media accounts. It doesn't matter if your growth is organic or paid, writing content faster and with more help from artificial intelligence bots is becoming a lot more common. So here are 5 tools to help you achieve that πŸ€“πŸ’‘:

βœ… When you are staring at a blank screen, out of ideas Hyper Write could be a big help because it takes a basic idea and creates entire paragraphs of sentences from it. It also has a Google Chrome extension which allows you to receive suggestions as you write content. πŸ“„

βœ… Quillbot AI is a paraphrasing tool which helps rewrite content, modifying it appropriately to sound more natural or become easier to understand for your audience. ⌨️

βœ… Frase.io helps you analyze and understand the competitive landscape in relation to text structure, length of written pieces and topic coverage. It basically helps you study the competition so your content can rank better against top players in your niche. πŸ“‘

βœ… Grammarly is self explanatory; it provides suggestions and corrections for grammatical, syntax errors, spelling, punctuation, clarity, engagement and delivery. πŸ“ƒπŸ—‘

βœ… Although not directly related to content writing One Tab is a huge help when having tons of tabs open in Google Chrome (especially when performing research for content). Not only it minimizes hardware consumption it helps save space, it can save all open tabs and reference back to them with a click of a button. ⏱🧾

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

The more often you use Instagram, the more likely you will make money from it. You don’t have to have a massive followin...
01/04/2022

The more often you use Instagram, the more likely you will make money from it. You don’t have to have a massive following or brand awareness to be a micro or a nano influencer. You have to admire what you’re doing, post about it on your Instagram page, and get verified. Here's 5 tips about monetizing your product or service through Instagram:

βœ… Having a brief and exciting biography lets others know you offer value to their lives by showcasing your unique talents. πŸ“„

βœ… Having a regular publishing schedule that happens to coincide with the periods your target audience is live is ideal. Posting often is directly linked to an increase in the number of interactions such as likes, follows and comments. πŸ“…

βœ… Develop connections with community creators to expand your reach and impact by collaborating on different projects via both your social media accounts. πŸ‘©β€πŸŽ€

βœ… Affiliate marketing is very big on Instagram especially through brand ambassadors who advocate for items they use and believe in. Try to share feedback or even discount codes/promotions for products or services on your profile. 🀝

βœ… Promote your content through reels, videos and stories. All three of these methods provide high quality content and helps you get more regular followers which in turn helps you get monetized and earn money. Keep it short and sweet and you will be rewarded! πŸŽ₯

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

The global artificial intelligence market size will grow from 93.53 billion in 2021 to 997 billion in 2028. That's almos...
29/03/2022

The global artificial intelligence market size will grow from 93.53 billion in 2021 to 997 billion in 2028. That's almost a trillion dollars. So how can marketers harness the power of AI for their day to day tasks? For example it can already do things like designing custom logos, optimizing your paid ad campaigns, helping you write great content, and a lot of other interesting things. There are many great tools out there but here are our top 5 picks:

βœ… CopyAI: This tool generates tons of copy from just one basic summary text that you input. From product descriptions to paid ad copy, to even blog titles, it can help in several different areas of marketing activities. πŸ“‹

βœ… Beautiful.ai: If you hate coming up with presentations this tool automatically enhances your layouts and designs to come up with professional clean looks. πŸ§‘β€πŸ’Ό

βœ… Profile Picture Maker: This tool uses AI to remove the background from your photos and make amazing profile pictures for you to use on social media or even company about pages, like those headshots that people show on the executive pages. 🀳

βœ… Brandmark.io: This tool acts as your own professional graphic designer helping businesses brainstorm and come up with suggestions based on their preferences, creating dozens of variations and allowing you to purchase your best picks. ☯️

βœ… Oribi.io is basically analytics on steroids. It automatically scans your websites and presents suggestions for improvements of performance. It also checks conversion funnels, traffic sources to present improvement opportunities. πŸ“Š

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

Marketing has so many moving parts and it's expensive to hire people, especially because of that great resignation that ...
25/03/2022

Marketing has so many moving parts and it's expensive to hire people, especially because of that great resignation that ended up happening and people can now work from anywhere. Luckily if you have no team to help you out there are many useful tools out there (some of them are free) to help you out. There are many great tools but here are the best 4:

βœ… Madgicx uses artificial intelligence to analyze your paid ad campaign and automatically fine tune it for maximum performance, saving you time from analyzing numbers and coming up with the perfect plan. πŸ“Š

βœ… AnswerThePublic, is another tool that helps you get different ways that people search and figure out how their mind works. So that way, you know what information that you need to create from a content standpoint. πŸ’‘

βœ… Unsplash is another great tool for finding high quality images for your blogs or even as social media content; and best of all it's free! 🏝

βœ… Next is Hunter. It helps you get in touch with different people over the Internet. Basically instead of browsing websites looking for peoples' emails addresses you use this tool which does the job for you. πŸ“§

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

βœ… If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have alre...
19/03/2022

βœ… If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them. πŸ‘©β€πŸŽ€

βœ… If you already have a large following you can leverage your audience to generate content for you. And your followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable. πŸ™Œ

βœ… Creating a hashtag that your company (and other users) can search for is essentially free advertising. Every time someone posts a photo using the tag, they’re exposing your company to their followers. Find something unique that applies to your industry or niche and feature it on every post. #️⃣

βœ… Simple guide is don't over post content because you'll drive your audience away. Also you need to post on a consistent basis to ensure you stay in the news feed and improve the reliability of your metrics. You can search on Google for the optimum posting times depending on your business type or niche and also use tools like Hootsuite or CoSchedule to schedule posts to go live at those specific times. πŸ“…

βœ… You can’t improve your Instagram performance unless you know how well your page and posts are performing (or underperforming). When you have measurable results, you’ll know exactly what works and what doesn’t. Start with your follower growth rate and engagement rates (likes, comments) and finally your URL click-through-rate (how many people have clicked your website link in your IG bio). πŸŒ€

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

There Over 1.16 billion monthly users are active on Instagram. Daily users spend about 8 minutes on the app and 500 mill...
18/03/2022

There Over 1.16 billion monthly users are active on Instagram. Daily users spend about 8 minutes on the app and 500 million use Stories daily. You can also reach out to influencers with thousands of followers for collaboration. And with the right plan, you can become an influential brand, too. Here are 5 tips on how to become one πŸ˜‰:

βœ… Switch to a business profile as soon as possible because there are many benefits; you get a contact button through which followers can get in touch with you and also you can create and publish instagram ads, see analytics and track metrics πŸ“±

βœ… Use all free tools available to your advantage. Through insights you can view statistics like impressions, engagement data and follower demographic breakdown. Use them to understand more about your audience and how they interact with your content. πŸ“ˆ

βœ… Product teaser posts are a simple way to talk about your product and increase excitement without trying too hard. Use discounts or coupon codes to get people to engage with your posts or redirect them to a mobile app (if applicable). Tease don't push and people will actually pull the trigger into buying something. πŸ’Ά

βœ… For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of. You can turn existing posts into sponsored ads, too, so keep an eye on your top posts. Run multiple posts to different audiences simultaneously for even more engagement. πŸ“Ί

βœ… Instagram stories come in a "slideshow" format and are only live for 24 hours. They appear at the top of the news feed in a small area and are therefore much harder to miss. Brands can use stories to capture behind-the-scenes insider posts or sneak peeks. You can also use filters, stickers, boomerangs, tag collaborators and much more. And since you can post unlimited stories at any given time the benefits are truly endless. 🎞

Follow and like our page for Part 2 of the Instagram Marketing Tips πŸ˜‰πŸ†•β„Ή

The average Google ad converts 4.40 percent of the time. It is no wonder then why some people struggle to make their ads...
12/03/2022

The average Google ad converts 4.40 percent of the time. It is no wonder then why some people struggle to make their ads more profitable. Yet some companies spend so much money on ads. So how do you get your Google Ads to convert much better than the average?

The answer is Ad Extensions! Essentially these provide a way to alter, adjust and add information to your Google Ad Campaigns. Here are a few tips to make them more effective:

βœ… Use sitelinks; these provide a way for visitors to navigate your website directly from the Google Search Results page i.e. you can link one page to each sitelink up to a total of four so a user can go directly to your e-shop, if you have one. πŸ†˜

βœ… Structured snippets are useful to highlight your products, services and popular features users may be looking for. So now visitors get a good idea of who you are and what you offer before visiting your site. πŸ‘¨β€πŸ’Ό

βœ… Call Extensions. Use this to skip the long discovery process and offer customers a way to contact your business directly, building trust, making you feel more approachable and accessible. πŸ“ž

βœ… Callout Extensions; this provides more versatility enabling you to promote a special deal, or discounts for a specific time period. Also it enables you to call out your specific target market given that you have specified the parameters in your account and campaigns. πŸ“’

βœ… Price extensions. Pricing is the most influential factor for many products so adding it on your products which are included in the ad can help your business attract more qualified leads and maximize your ad budget. πŸ’Ά

Follow and like our page for more tips and tricks every week πŸ˜‰πŸ†•β„Ή

Address

Limassol
3505

Opening Hours

Monday 09:00 - 21:00
Tuesday 09:00 - 21:00
Wednesday 09:00 - 21:00
Thursday 09:00 - 21:00
Friday 09:00 - 21:00

Alerts

Be the first to know and let us send you an email when Flow Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share