Get Leads - Marketing Agency

02/12/2022

Join the free webinar "How to make 300 sales out of 50 in the E-commerce with the same marketing budget"!

Hi there, would like to know how to make 300 sales out of 50 in the E-commerce with the same budget using Google and Facebook Ads, end-to-end in Google Analytics and a Chat-bot that remembers user actions?

So, you are in the right place, join our FREE webinar and get a marketing guide with essential metrics for e-commerce!

15 December 2022, 20:00 (CET) 19:00 UK

On the webinar we will discuss:

1. Traffic.
Accurate context and targeting advertising campaigns allow you to reduce the Cost-per-lead by 3-5 times

2. Analytics.
Thanks to Google end-to-end analytics, you will understand which channel brings you the most orders, and which one should be turned off.

3. Chatbot.
Upsell more with relevant product offers and objection handling via the support bot.

Each participant of the webinar will receive a free audit of marketing campaigns!

02/12/2022

What is a chatbot?

The term "chatbot", or rather, ChatterBot, was introduced back in 1994 to refer to programs that can replace communication with a live person. But trying to disguise a bot as a consultant is not a good idea; only a very advanced program based on artificial intelligence can deceive a user.

Therefore, now chatbots mean almost any version of a program that replaces communication but does not hide it. And it can be implemented in different ways.

The chatbot installed on the website helps visitors to choose the right product or service, answers questions, solves problems, and thus reducing the load on the call center or support service.

Types of chatbots:

They are divided according to the algorithm, type, and functionality. According to the algorithm:

- Limited. This is a chatbot that communicates with visitors using a pre-designed script that includes basic and/or frequently asked questions. This is the easiest and most popular option for those who want to try this kind of feature. This type of chatbot is usually sufficient for most business needs.

- Self-developing ("smart"). This is a program based on an artificial neural network that “understands” what the conversation is about - the conversation turns out to be more realistic (the bot can even joke and pick up funny pictures on the topic of the conversation), and over time the bot learns to give more and more relevant answers. Such a solution is developed personally and costs more, but it is more pleasant to communicate with such an assistant.

By type:

- Button.

The visitor “communicates” with the bot by clicking on the preset buttons – this is similar to the usual voice menu “press 1 to find out…”. Most often, this option is used in limited chatbots.

- Text.

The visitor types in their query and the chatbot recognize common words to suggest solutions or clarify the question.
This option can also be used in mixed programs - in response to a request, buttons with clarifying relevant questions may appear.

This is the most popular type of bot that we implement in GoChatBot to automate customer service.

By functionality:

- Communication.

They are used only for communication - to answer questions, help you choose a product/service, talk about discounts and promotions, etc.

- Functional.

Such chatbots are built with the ability to immediately perform certain actions - for example, make a payment, find out the status of an order by its number, etc.

Do you want to know, how it can help you to scale your business?

Visit our website - https://gochatbot.cx/

05/07/2022

Why is it important
to calculate Customer Acquisition Cost?

Running a digital business could be tough due to many influencing factors. A CEO or CMO has to plan a marketing strategy to scale the business and control revenue and see the potential profit but sometimes even increasing the number of sales leads to profit reduction, why is that?

Because one of the main metrics that should be under control or at least being worked with is customer acquisition cost (CAC).

Why many businesses don’t pay attention to that?

Perhaps, most of the digital companies calculate only ROI or ROMI as a total number of spending on marketing campaigns but what do they miss, and why the economy often does not converge and the desired profit does not come out?

CAC is the amount of money you spend for attracting one client, including all costs, such as the cost of PPC traffic, the salary of a sales manager, the cost of telephony, the cost of sending SMS, the cost of mailing via email, unlike CPA, CAC includes the costs not only of attracting a user but his conversion into a sale.

What can you do right now to improve your cost structure?

5 Tips to reduce CAC:

1. Analyse your customer throughout customer development to have the most qualified sales leads

2. Make an A/B test to analyze which marketing offer works better

3. Analyze the conversation rate of your website, landing page, market place or chatbot

4. Collect the data and feedback from your customers, chatbot can help you to be in touch through the messengers such as WhatsApp, Facebook, Instagram, Telegram, or online chat.

5. Keep customers coming back and purchasing new items or services, and use email marketing or chatbot to keep them updated about new offers or discounts

In the next article, we will go through the most important metrics for digital business.

12/06/2022

How to reduce the sales cycle by AI communication chatbot?

Don’t have sales, don’t have a business!

Every company has its own sales cycle and time plays an important role. Consumers decide to purchase something fast or take time into consideration. While they make a description, they go through the stages such as:

1. Problem consideration
2. Product or services solutions
3. Price and value comparison
4. Decision making
5. Purchasing

Each stage has its own processes and time which means for a business to know precisely how their consumers behave in terms of understanding of sales process and communication channels.

Do your business struggle with sales plans monthly?

Every business tries to sell more items and first of all, we need to make marketing and sales funnels.

To bring your customer right to your best solution and sell your products, you need to reduce the number of clicks and collect data about your customer for segmentation.

What communication channels do we use every day on the telephone?

Messengers!

WhatsApp, Facebook messenger, Telegram, Viber.

AI communication chatbot can help to gather customer data with one click, to identify the needs and give them the opportunity to purchase right in the messenger!

And it’s not all the services that could be automated by AI chatbots. After purchasing made, customers may face some problems with products and could need help to support their questions.

AI chatbot can answer for most frequent questions and send helpful links or redirect operators which can reduce up to 90% of traffic questions.

Artificial intelligence chatbots can effectively scan databases using natural language processing tools that are adapted to engage consumers by providing the right information and products. In addition, AI chatbots are four times more effective than inexperienced workers which may influence sales very well.



Our marketing and IT team uses such technology last 3 years and show incredible results!

Just take a look at some study cases below:

https://drive.google.com/file/d/1JbWsu5ljhRrjCLBSBAspFfS94kl873he/view?usp=sharing

Do you know how much you spend on CRM, marketing, telephones, and salaries to engage and support customers?

08/06/2022

Why do e-commerce and real estate lose clients due to long marketing funnels?

Competition among companies in digital marketing is growing fast.

1. Struggling with leads engagement

To engage more qualified leads companies to spend more money on PPC marketing for Google ads, FB ads, or YouTube. To grab potential customer attention you need to deliver the right message and have a very good UI/UX design of the website that customers will leave requests for getting more information about the product but there is a struggle point that 95% of the marketing campaigns bring only 2-8% conversions.

2. Struggling with content and offer delivery

Companies in the e-commerce and real estate have only up to 1 minute to show their attractive offers and it’s quite difficult because most of the customers don’t see that and have to go through a long marketing funnel.

3. Time

Customers are overloaded by information on the Internet every day!

In the past marketers built short marketing funnels with the formula:

Traffic from Google/FB ads or social media on the website + showing offers + contact form.

People spend 5 to 10 clicks to leave or not contacts!

Nowadays, many marketers build long marketing funnels:

Traffic from Google/FB ads or social media on the quiz or lead magnet to collect emails + showing offers on the website + one more contact form.

People spend 10 to 20 clicks to leave or not contacts!

And still, the conversation rate fluctuates between 2-8% or even less!

Why is that?

The answer is time to value. To highlight your company among others you need to reduce customer journey and help them to indicate their needs and provide your best offers!

How to do that?

Read our next article with new trends soon.

03/06/2022

The digital future is here. Just go out and have a look at how many people around have a mobile device in their hands.

There are 7.5 billion people in the world, 3.5 billion people online and over 1.5 billion people shop online. In 2019, retail e-commerce reached 3.35 trillion US dollars and e-retail revenues are supposed to rise to 6.54 trillion US dollars in 2023.

Among the most popular types of goods and services that are traded on the Internet in the member states are clothing and sporting goods (61%); purchases of consumer goods and tickets for various events are also popular. E-commerce sales in Europe went up to 621 billion Euros in 2019.

Mobile devices and optimizing websites for online shopping have become a very important factor for retail. Most of the consumers switched to mobile purchasing experience and are gaining the consumer behavior every month to buy products and services without brick and mortar.

What future advantages you do see for your business?

19/05/2022

https://www.youtube.com/watch?v=W9f_cgIC1I0

Outsource your marketing like:"Audi, Kia, Starbucks, Alfabank, Rehau etc."- Develop your sites and landing pages faster- Promote your products with a creativ...

13/05/2022

Hello everyone!

We are glad to announce the outsourcing marketing team for your digital solutions in Europe and UK🥳

Get Leads - is a team of product owners, PPC managers, SMM managers, web and mobile developers, chatbot platform for your marketing and customer support automation!

Overall, we have more than 12 years of experience in each field of marketing and we will be ready to bring our experience to your company for marketing and sales growth!

Check some of our cases in the presentation and you have a marketing health checklist inside😉

Open here -https://drive.google.com/file/d/10iNDy3MrzGVpxewjSiAt_wHhMwF8-qTl/view?usp=sharing

21/04/2022