Sigma Digest

03/07/2019

UK: £19.5 million spending limit for a party fighting 650 seats in parliament.

USA: $6 billion in total only for TV and digital video advertising for 2020 presidential elections

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.

03/07/2019

"There are two kinds of people. Firsts are those adding negative keywords in their Google Ads campaigns (in mostly) exact match. The second group of people are the ones that are adding negative keywords using more logical way."

Can we use negative keywords in Google Ads system in a more logical way? For that we must truly understand negative match types and implications of using them. Read this post to learn more.

24/06/2019

"Amazon's 2018 Q4 report should pique brand marketers' interest: The e-retail giant reported $10 billion in ad sales in 2018."

As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but search term isolation can help

24/06/2019

There are a few countries, where Google Search has less than 90 % market share.

But there is only one high-income economy, where his competitors are just crushing him. Korea. Meet Naver, search engine with more than 75 % market share.

Paid Search in Korea: Naver Ads vs Google Ads

24/06/2019

Finally!

For a long time, our selections of top digital marketing articles were available only to our team and selected V.I.P.s. Today, we are going public. Every SEO geek & online advertising specialist can now subscribe to the digest of best news/studies/interview/how-tos out there.