Alfattitude, Bad Urach (2025)

07/08/2025

Where do you go after winning Best in Show at Villa d’Este in the Concepts & Prototypes class? If you’re - the higher, the better - you keep to the shores of Lake Como but go even further up the hill…
could probably be best described as a stylish static display, complementary to the traditional Villa d’Este extravaganza. Held annually on the shores of Lake Como during the same weekend as the famed Concorso d’Eleganza, it’s an Italian celebration of automotive culture, but open to the entire world. Its ideator Guglielmo Miani of is a petrolhead who’ll easily swap his daily drive from a SZ to the latest 911, and his love for the best driving machines (regardless of the school of thought they’re part of) shows in the event’s varied display, where cutting-edge design novelties, coachbuilt one-offs and the greats of motorsport are presented in a more relaxed, forward-looking setting. Spread across the historic Villas of Grumello and Sucota, the event brings together collectors, brands, and enthusiasts in an atmosphere that feels more like a private gathering than a formal exhibition. It’s where contemporary car culture is continuously being modeled by paying homage to the icons of the past. This year’s theme was “Velocissimo”, showcasing some of the most significant Italian race cars, and after last year’s “Veni, Vidi, Vici” at Villa d’Este with the 33 Stradale, for Alfa Romeo there was not much left to demonstrate, but to move to Fuori Concorso, take the winner’s spoils and transform Villa Sucota into “Casa Alfa Romeo”…
Full event report is now live on site and on YouTube.
Enjoy! 🍀

https://www.alfattitude.com/stories/casa-alfa-romeo-at-fuori-concorso-velocissimo

https://youtu.be/q7ZTAvuhyqU?si=VJW65Anag57bdkIK

07/08/2025

Instants from our Media Drive earlier this year in Langhe, Italy with the Junior Ibrida Q4.

04/08/2025

If the Alfa Romeo SZ is nicknamed “Il Mostro” - how would you call the RZ? Same car, even more outrage, as this one dares to drop its roof and bask in it, in search of an eternal summer…
Finished in a sunny Giallo, the RZ at Museo Alfa Romeo is one of just 278 roadsters built between 1992 and 1994, making it way rarer than its coupé sibling, built in 1036 units. Like the SZ, the RZ was developed by Alfa Romeo and built by Zagato on the Alfa 75’s Group A/IMSA sporty rear-wheel drive platform, using the same glorious 3.0-litre Busso V6 of 210 horsepower. But everything else - styling and driving alike - especially with the roof off, feels like a further turn of the dial and continues to divide Alfisti even today.
Fibreglass and injection-moulded composite panels in a special methacrylic resin kept weight down, but still not down enough: due to mandatory reinforcements the RZ ended up being 120 over the 1260 kg of the SZ. In true Spider tradition the RZ can only seat two (without much luggage) and behind the seats as a cover of the foldable roof we have two stylised humps - a nod to the signature double-bubble Zagato roof. Is the SZ was only available in red, they were more generous with the RZ: one could have it in red, black, silver and the yellow pictured here.
Only Alfa Romeo could’ve greenlit a convertible like this in the early ‘90s - when the world was playing it safe, this Biscione reaching for the Sun! ☀️

Shot by Automotive Photographer Lucadaniloorsi during the “Giallo” temporary display at Museo Storico Alfa Romeo - up next: orange!

04/08/2025

About the other night…
showcased their Alfa Romeo 8C Competizione M in the good company provided by - and maybe not by chance the star of the 115th anniversary aperitivo organised by that same evening was a gorgeous 8C Spider... 💫🍀

Shots 1 to 10 by ; 11 to 20 by

03/08/2025

Still the showstopper, 10 years later: the very same 4C Spider that debuted on the grand scene of the 2015 Detroit MotorShow, as seen during Museo Alfa Romeo’s temporary “Giallo” display by our Automotive Photographer Lucadaniloorsi.

03/08/2025

Last night, we lost Ercole Spada, and with him, one of the sharpest pencils ever to sketch an Alfa Romeo.
From the featherlight Giulia TZ to the radical Junior Z, from the elegant 2600 SZ to the angular 155, Ercole Spada designed cars that were destined to become memorable Alfa Romeo silhouettes.
At Zagato, he redefined what it meant to slip victoriously through air with the TZ/TZ2 pair. At IDEA Institute he helped shaping the 155, a road car born of clean lines and aerodynamic logic that would go on to dominate DTM with the Alfa Corse development.
That’s the Spada paradox: his work was maybe understated, but it definitely left its mark. No flamboyance, just velocity, drawn with restraint.
He never chased fame in his private life either, he just kept working. And somehow, he always made Alfa look fast even when it stood still.

Grazie Maestro for drawing the wind, for shaping our dreams and for giving the Biscione its edge!

01/08/2025

Learning from the best…

We had the honour of welcoming Arturo Merzario as guest driver at Autodromo Imola, sharing the OKP’s Alfa Romeo Giulia Sprint GTA 1600 with Fabian Körber, for the 4th race of the 2025 Alfa Revival Cup championship.
It felt like an immense privilege to witness him doing what he does best - still fiercely competitive, always ready to show the younger generation what it takes to tame the Biscione. A living legend from Alfa’s golden age, he brought with him the spirit of a life lived to the fullest on the racetrack… simply by being himself.
Grazie, Arturo! ❤️🍀

01/08/2025

Happy National Day to all our Swiss friends and lovers of Switzerland! 🍀🇨🇭❤️

Shot by Eitan Matteo.

31/07/2025

Scott Krugger, who played a crucial role in shaping the Alfa Romeo Tonale during his time as Head of Design for Alfa Romeo in EMEA, has just been appointed Head of North America Design for Stellantis.

After leading Alfa Romeo design for 4 years where he oversaw the Tonale’s exterior, the American designer will take the reins for Chrysler, Dodge, Jeep, and Ram, reporting to North America COO Antonio Filosa, and also part of Ralph Gilles’ new global design organization. This move follows the recent appointment of Gilles Vidal in Europe and marking another change in Stellantis' creative structure.

31/07/2025

Sales results after the first half of the year 2025:

Alfa Romeo is reporting a global growth of +20% vs. the same period last year, with Europeans alone buying +33.3% more Alfas. Good results across all markets with France +51%; UK +50%; Italy +35% and the Netherlands +200%.
Middle East & Africa are reporting a +34% growth, and South America +63%, with the notable exception of the North American market being in the red. Elsewhere in the Asia-Pacific region the brand’s relaunch is underway, with Junior recently introduced to Japan, and coming soon Australia, Malaysia, Taiwan, Singapore.

Speaking of the Junior… it’s the young one driving this growth with 45,000 orders until now, and still counting. The premium B-segment urban SUV is already available in 38 countries, and out of those 45k orders circa 17% are of the full-electric version.

31/07/2025

Once an Alfa driver, always an Alfista! ❤️🍀
A happy Valtteri Bottas taking delivery the other day of his Alfa Romeo 33 Stradale. 💫

30/07/2025

50 years after its founding, the Industrial Vehicle Corporation - better known as IVECO - was sold off.

Exor (owned by the Agnelli family) will receive 5.5 billion Euros by splitting and selling the industrial giant to two separate companies: Iveco Defences (specialised in military vehicles) will be sold to the Italians of Leonardo for 1.7 billion, while the civilian, commercial vehicles side of the business will go to the Indian company Tata Motors, for 3.8 billion.

IVECO will be the third historic Italian automotive company sold by Exor, after Magneti Marelli and Comau…

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