21/03/2024
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⠀⠀⠀⠀⠀⠀⠀⠀⠀[BLOOD MOON FASHION WEEK 2024]
⠀⠀⠀⠀⠀⠀⠀⠀⠀Introducing Flanella: Stepping into Elegance
⠀⠀⠀⠀⠀⠀⠀⠀⠀(brand collaborator spotlight)
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⠀⠀⠀⠀⠀⠀⠀⠀❝ Flanella's vision for this collaboration is to
⠀⠀⠀⠀⠀⠀⠀⠀⠀empower one's confidence and to showcase
⠀⠀⠀⠀⠀⠀⠀⠀⠀different aspects of one's business.❞ -
⠀⠀⠀⠀⠀⠀⠀⠀⠀Olivia Yrreverre,CEO and Founder of Flanella.
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Set out on a journey of elegance and style with Flanella, the brainchild of the visionary Olivia Yrreverre. At the youthful age of 25, Olivia, born in the fashion capital of Paris, France, brings a fresh perspective and a passion for footwear to the industry.
Established on August 25, 2020, Flanella has swiftly emerged as a beacon of sophistication and craftsmanship in the world of shoes. With a dedication to quality and an eye for design, Flanella offers footwear that seamlessly blends comfort, style, and luxury.
Join us as we delve into the enchanting world of Flanella, where each step is a testament to elegance and refinement. Discover the artistry behind their creations and the inspiration driving their journey of footwear excellence.
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Introduction:
My full name is 𝗢𝗹𝗶𝘄𝗮 𝗩𝗶𝗮𝘁𝗿𝗶𝘇 𝗠𝗼𝗻𝘁𝗲𝘇𝗮 𝗬𝗿𝗿𝗲𝘃𝗲𝗿𝗿𝗲 , 22 years old, from they called "City of Love" Paris, France. I am the first born child of Ms. Courtney Yrreverre, the most well-known pâtissier in France. I am also a mother of two named 𝗦𝘂𝗺𝗺𝗲𝗿 𝗧𝗵𝘆𝗹𝗮𝗻𝗲 & 𝗦𝗽𝗿𝗶𝗻𝗴 𝗔𝗺𝗲́𝗹𝗶𝗲.
When I was at my younger age, I loved to make fine dishes and pastries like my mom but as time went by, I discovered that my passion was really into modeling. So, I followed my heart and decided to apply as a brand ambassadress into different most-well known companies I admire so much as well as I worked as a freelance fashion model and began to showcase my talent into the runway stage.
So at the age of 21, that was when I decided to established a small footwear shop in Paris, France in a small amount of savings and named it 𝗙𝗹𝗮𝗻𝗲𝗹𝗹𝗮.
My willingness and dedication to establish Flanella was myself for being a model. Wearing different footwear like high-heels, stilletos, flat sandals and more are likely together with the models' job. So as a model , I thought that considering comfortable ones on their job was a great comfort because modeling is an art and a masterpiece.
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Aesthetic and Style:
When it comes to aesthetics, i would say that Flanella Footwear has its combined minimalistic, timeless and sophisticated styles. We are focusing on producing classic chic to modern minimalist styles of footwear where our clients can choose from since not all of them are in the same taste of fashion sense.
At first, Flanella's concentration of colours were n**e palettes and some bright minimalist hues but as time went by and as well as fashion too, we intend to give our clients the pair of footwear that are on their taste and of course, on this day trends. I think that those elements and design principles that I've mentioned are where Flanella is known for.
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Unique Contributions:
Our company's contribution to this once in a lifetime collaboration with Blood Moon is that we will ensure to give Blood Moon's personels and guests the satisfaction and comfort in every pair of shoes that they will wear.
I must say that I envision this collaboration as a successful one since Flanella and Blood Moon have the same goals as an inspiration to everyone. In the past four years of Flanella in this business industry, we always aim to give our customers what is on-trend, their desire, satisfaction, and the best quality of footwear that they will ever have. Because we believe that "𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐟𝐨𝐨𝐭𝐰𝐞𝐚𝐫, 𝐨𝐧𝐞 𝐜𝐚𝐧 𝐫𝐮𝐥𝐞 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝."
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Backstory:
brand located at Champ-Elysees Avenue, Paris, France that markets all kinds of footwear for all ages at a lesser cost. Honestly, Flanella was just a 'not-so-serious' business of mine , the only goal in the beginning was just to make money for my modeling needs and to have a past time designing & making different kinds of footwear. But as time passed, Flanella made its name to the business industry when one of the companies where I worked told me to design pairs of heels and leather shoes for a runway show.
And up until now, I am proud to say that Flanella is still on top and famously known for its unique design ideas. In the past four years, we made its way not just in Europe but in all parts of the world. Amidst all the challenges we have encountered, our business partners and some of the events we have attended recognizes us and awarded us as one of the best companies in producing high-quality footwear.
Design Philosophy:
Our design philosophy dwells on creating different forms of art. We believe that every pair is an expression that can never be copied nor recreated. Each pair of different designs represents people with unique characteristics.
Translating these inspirations into innovative designs by knowing our customers' expectations. The process of making and designing footwear doesn't only revolve on one aspect but having the thoughts and opinions of my team, business partners, Flanella's clients and ofcourse negative comments of some where we make this as our stepping stone to improve our skills in doing such pairs.
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Previous Work:
In the past four years, Flanella had its successful collection released inspired by different occasions and special holidays.
On September 1st of the year 2020, we had our grand launching of Flanella together with our first ever collection released named "Once Upon A Time" with the theme of disney princess. This collection of ours will relaunch soon.
link:
Every 15th of January, I always intend to release a birthday collection of mine.
First was named "La Fioritura" Collection where in this collection were produced 15 pairs in flower design. Each pair is named after the different flowers.
link: https://www.facebook.com/share/p/RtKKZbMVDdwqadX2/?mibextid=oFDknk
In the year 2023, we launched a collection inspired by barbie and named it "Barbie Collection"
link: https://www.facebook.com/share/p/v7rgP2TPk18vcHaK/?mibextid=oFDknk
This year 2024, I preferably say the special one since our collection was inspired by the 10 albums of Taylor Swift. Named after its The Eras Tour, "The Eras Shoes" Collection.
link: https://www.facebook.com/share/p/BRHbsDHbLHk5N91w/?mibextid=oFDknk
In February 2021, we released the "Red and Hot" Collection for the celebration of Valentine's Day and will relaunch it to the public last year of 2023.
link: https://www.facebook.com/share/p/qoxbuyUqCKWSWChu/?mibextid=oFDknk
On March 24, 2020, Flanella had its second grandest event called "Alluring Lace: Stitches of Elegant Motifs" where the team Flanella was introduced as well as the collection inspired by the event's title and theme. This collection will launch again to the public.
link: https://www.facebook.com/share/p/xzBDEaKyKPFVa1uP/?mibextid=oFDknk
On March 09 2022, Internation Women's Day was celebrated. And as Flanella commemorates our she-roes, we released a collection inspired by different women who brought victories in the world and it's called as "Lady Boss" Collection
link:
https://www.facebook.com/share/p/WhDgqkoBt5vNiLap/?mibextid=oFDknk
In June 2021, we decided to exceed our imaginations and our customer's expectations. We launched and will relaunch soon our "Beautiful in White" Collection inspired by white wedding themes.
link: https://www.facebook.com/share/p/fK6EFY9qwz2CkzAU/?mibextid=oFDknkaQQŚQ
In July 2021, Flanella had a runway show at Dubai entitled "Fire and Ice: The Blaze of a Rising Hoar" showcasing our team's talent and also our collection.
link: https://www.facebook.com/share/p/LgteF1SNkrUBq3em/?mibextid=oFDknk
In August of the year 2021, in the celebration of Buwan ng Wika in the Philippines, we released our unique kinds of footwear that made its heels from different trees and woods which is common from the mentioned country and called it "Likha"
link: https://www.facebook.com/share/p/it5VadDPJzoiz5t9/?mibextid=oFDknk
During last year's August (2023), the collaboration of Yrreverre's businesses happened. Flanella collaborated with La Creme, Ciel Aviation, and Elegance for La Creme's "The Barbie Collection"
link: https://www.facebook.com/share/p/6zMmgrtMNb4Q7tvb/?mibextid=oFDknk
On September 1, 2021, Flanella had its late Anniversary celebration entitled "Glowwave: The Attacked of Neons & Purple" where we launched our collection inspired by neon colors. This collection relaunched last year.
link: https://www.facebook.com/share/p/xrRHuii48bUJDHF8/?mibextid=oFDknk
Last, our collection for the Christmas season is named "A Taste of Winter" Collection.
link: https://www.facebook.com/share/p/MBd7FELwC6ZJ4iCW/?mibextid=oFDknk
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Vision for the Collaboration:
Flanella's vision for this collaboration is to empower one's confidence and to showcase different aspects of one's business. We envision that this collaboration to every business will transform a new set of ideas that will lead to good and long lasting impression to all our audience.
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Stay tuned for the insights of our other brand collaborators.
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⠀⠀⠀⠀⠀⠀⠀⠀⠀ ❝ Home of supermodels. Ones
⠀⠀⠀⠀⠀⠀⠀⠀⠀ who have what it takes. ❞
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