24/11/2025
👉 Uber Technologies has reached a preliminary agreement to acquire Getir Food, the food delivery arm of Turkish startup Getir, from its controlling shareholder, Abu Dhabi's sovereign wealth fund Mubadala. This strategic move, currently awaiting approval from Türkiye's Competition Board, signifies a major expansion for Uber in the region and a continued restructuring for Getir. For Uber, integrating Getir Food would significantly bolster its market share in Türkiye, competing directly with established players like Yemeksepeti. This acquisition follows Uber's recent announcement to acquire a majority stake in Trendyol GO, demonstrating a clear strategy to dominate the Turkish delivery ecosystem.
This deal also highlights the ongoing shift in the quick commerce sector. Getir, once a high-flying unicorn, has faced significant challenges since the pandemic-era delivery boom subsided, leading to a major restructuring and Mubadala taking control. The sale of Getir Food, following previous divestments like Getir Arac, indicates a broader retreat by Mubadala from the Turkish market. The transaction underscores the dynamic nature of the on-demand delivery industry, where consolidation and strategic acquisitions are becoming key for long-term sustainability and market leadership.
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According to Reuters, Uber Technologies has reached a preliminary agreement to acquire the food delivery arm of Getir from its