Luna Journal

12/12/2019

Hardly anything disturbs customers as much as waiting at the cash registers. As a recent study by the EHI Retail Institute shows, self-service checkouts are increasingly gaining acceptance.

Hardly anything disturbs customers as much as waiting at the cash registers.A recent study shows, selfservice checkouts are increasingly gaining acceptance.

12/12/2019

With StyleSnap Amazon Fashion launches this week a tool for image recognition in Germany and Great Britain on the market.

With StyeSnap Amazon Fashion launches this week a tool for image recognition in Germany and Great Britain on the market.

12/12/2019

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy. Brands and companies should make sure that they stand out from the crowd and provide target group-oriented content. In an interview with Luna Journal, social media expert Yasemin Köktürk (New Faces) revealed how this works.

For companies, a social media presence has become indispensable and should therefore be integrated into the marketing strategy.

10/12/2019

The industry association Licensing International (formerly LIMA) has honored outstanding licenses. Among others, Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

The Licensing International has honored outstanding licenses. Paw Patrol, Super RTL and Fortnite received a Licensing International Germany Award.

10/12/2019

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children – but also has other target groups in its sights. The Luna Journal spoke with the two founders.

Communications manager Hannah König and managing director Stephan Schenk are the minds behind the stacking stones. With this product joboo GmbH creates a variety of movement incentives for children - but also has other target groups in its sights. The Luna Journal spoke with the two founders.

09/12/2019

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys “R “Us opened its first store with a new interactive concept at the end of November.

The toy dealer wants to leave his insolvency behind him. In New Jersey, Toys "R "Us opened its first store with a new interactive concept at the end of November.

03/12/2019

For the last two months of the year, the association expects sales to increase by three percent to just over 102 billion euros.

03/12/2019

A neuroscientific study conducted by the Goldmedia Research Institute on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects on sensory and motor functions. Luna Journal spoke with Florian Gmeiner, Senior Marketing Director DACH and Dr. Florian Kerkau, Head of Studies at Goldmedia Custom Research GmbH, to what extent the Lego Hidden Side game concept promotes development in children.

A neuroscientific study on behalf of Lego Hidden Side shows that the combination of physical and digital play has positive effects.

02/12/2019

Once again the traditional model builder Graupner is on the brink of extinction. The South Korean parent company no longer supplies the company.

26/11/2019

7.3 billion euros were spent on baby and children’s equipment in Germany last year. This means that this market grew only slightly by 50 million euros. Overall, Germans spend less per child.

7.3 billion euros were spent on baby and children's equipment in Germany last year. This means that this market grew only slightly by 50 million euros.

26/11/2019

At the beginning of the year, Oliver Frese, former member of the Executive Board of Deutsche Messe AG, will take over the position of Chief Operating Officer (COO) as the new Managing Director.

At the beginning of the year, Oliver Frese will take over the position of Chief Operating Officer (COO) as the new Managing Director.