Antagonist

Antagonist (formerly known as Vegan Good Life Magazine)
The emerging voice of a new ethical movement. In the pursuit of
NEW WEBSITE NEXT WEEK

A quote from our latest article on antagonist.co.Dr. Veronica Garcia-Arteaga, founder and CEO of egg successor company ,...
04/02/2026

A quote from our latest article on antagonist.co.

Dr. Veronica Garcia-Arteaga, founder and CEO of egg successor company , speaks about why she chose the chicken egg as focal point of her startup, and what her entrepreneurial journey has taught her.

A real conversation with an inspirational change-maker, about how to follow your moral compass, and align your work life to your ethics.

Find the full piece on antagonist.co, link in our bio.

Our latest piece on antagonist.co is out now:Dr. Veronica Garcia-Arteaga is a Mexican-German food scientist, innovator, ...
21/01/2026

Our latest piece on antagonist.co is out now:

Dr. Veronica Garcia-Arteaga is a Mexican-German food scientist, innovator, and the founder of startup Neggst.

With a background in food technology and years of research at the Fraunhofer Institute, she led the development of the world’s first plant-based egg that mimics the complex structure of a chicken egg, including the shell, white, and yolk.

Her work focuses on bridging the gap between nutritional science and culinary tradition to create a more ethical and climate-friendly future.

We’re beyond excited Veronica was kind enough to share her journey.

👉 link to full piece in bio

Yes, this is a teaser. New piece out next Wednesday, January 21, 2026Subscribe to our newsletter to never miss a drop. Y...
18/01/2026

Yes, this is a teaser. New piece out next Wednesday, January 21, 2026

Subscribe to our newsletter to never miss a drop. You can find the link in our bio.

Did you catch our latest feature with  
No worries if not. Just head on over to antagonist.co to check it out!

🔗 Link i...
25/06/2025

Did you catch our latest feature with 
No worries if not. Just head on over to antagonist.co to check it out!

🔗 Link in bio, as always.

CAPTIONA quote from our latest article on antagonist.co, in which we talked to Emma Hakansson, founder of charity .A rea...
07/06/2025

CAPTION

A quote from our latest article on antagonist.co, in which we talked to Emma Hakansson, founder of charity .

A real conversation with an inspirational change-maker about following your moral compass, and align your work life to your ethics.

Find the full piece on antagonist.co, link in our bio.

CAPTIONWe’re beyond happy to share our first piece in 2025, under new ownership and new content strategy.Our first guest...
06/06/2025

CAPTION

We’re beyond happy to share our first piece in 2025, under new ownership and new content strategy.

Our first guest to share how she built a work-life that prioritizes purpose is Emma Hakansson, founder driving force behind ethical fashion NGO .

If you’re not yet familiar, check out this carousel to learn more about her background and her work, and then navigate to antagonist.co for an in-depth, real conversation with Emma.

👉 You can find the link in our bio, of course.

06/06/2025
Mark the date: Friday next week, our first feature for 2025 drops.After sharing our new content strategy for you earlier...
28/05/2025

Mark the date: Friday next week, our first feature for 2025 drops.

After sharing our new content strategy for you earlier this year, we’ve been hard at work to find the people and stories to tell — stories of personal choices, of impact through business, of inspiration for how to live a life that is in line with our ethics and moral beliefs.

The first installment is going live on June 6, 2025.

Subscribe to our newsletter to never miss a drop. You can find the link in our bio.

We’re happy to announce a new era of real conversations for Antagonist in 2025.We shared a version of this plan for the ...
09/02/2025

We’re happy to announce a new era of real conversations for Antagonist in 2025.

We shared a version of this plan for the future of this platform in early 2024 originally. Since then, we had some administrative and legal hurdles to overcome (German bureaucracy didn’t make things easier).

But it’s done, and we have news.

With global challenges stacking up in a world where AI-generated content and tech-powered division has taken over the media space, we believe human stories matter more than ever. That’s why Antagonist is evolving.

In 2025, we’re shifting our focus from the broader lifestyle & consumerism topics of the past to something deeper and more urgent: real conversations with mission-driven change-makers.

If you ever wondered, How do I start my own mission-driven company? How do I scale impact? What does it really take to change an industry? — then this is for you!

Over time, we want to build Antagonist into a media-agnostic learning platform where shared knowledge fuels real-world action. We start with portraits & interviews, and we start now.

This shift in content strategy comes as we fully integrate into .berlin, the creative impact studio for purpose-driven brands & founders that has been heavily involved in shaping the Antagonist brand from the very beginning.

We’d love to hear from you; thoughts, ideas, criticism, we take it all. Comments are open.

For the love of change,
Team A.

 is a roaring success story, and one that is not only about tasty, deep-fried pastries, but about a great branding case,...
27/03/2024

is a roaring success story, and one that is not only about tasty, deep-fried pastries, but about a great branding case, too.

We talked to the founders to learn more about the origins of the Brammibal’s brand and pick their brains on how to build a love brand that not only speaks to their core audience but has long transcended into mainstream culture.

🔗 LINK IN BIO

photo & interview:

One of first features under the Antagonist name was an interview with agency-owner, all-round creative and professional ...
23/03/2024

One of first features under the Antagonist name was an interview with agency-owner, all-round creative and professional skateboarder — and it encapsulates what has been at the core of out journey as a media platform from the very start:

“I think it’s very interesting and I wish I knew more about it; I just don’t know why veganism generally isn’t perceived as cool. Because it should be!”

LINK IN BIO

photos & interview:

One of the many value-packed quotes from our interview with  founders  and Bram  van Montfort.Still live and fresh like ...
20/03/2024

One of the many value-packed quotes from our interview with founders and Bram van Montfort.

Still live and fresh like a deep fried donut.
🔗 LINK IN BIO

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A Print Publication on Plantbased Counterculture

Founded in 2014, Vegan Good Life is the world’s no. 1 print publication on all things vegan and shiny. Fashion, Beauty, Travel, Art & Design – Vegan Good Life’s got you covered. Curated and designed in Berlin, Germany, Vegan Good Life is published in English and shipped worldwide.

Starting early 2018, the print issue is complimented by a more extended online branch. Visit www.vegan-good-life.com to learn more or subscribe to the newsletter.

xoxo, yours

VGL staff