MobileGroove

24/11/2025

For newspapers and magazines, the web alone is no longer enough. Mobile apps are no longer optional—they’re the foundation for retention, subscriptions, and sustainable digital growth.

If you’re thinking seriously about your mobile strategy, I highly recommend checking out “The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement” from Branch

https://www.branch.io/resources/blog/the-publishers-mobile-growth-playbook-how-to-drive-app-adoption-and-engagement/

20/11/2025

📣 Ready to make sense of the biggest AdTech shifts of the year, minus the buzzwords and spin?

Join Peggy Anne Salz for The AdTech Debrief Roundtable 2025, where leaders from across the ecosystem break down what actually mattered this year.

Featuring:
• Andrew Whiteside – VP & GM, Americas at
• Ezgi Dogan – Product/Game Monetization Consultant
• Nancy Roberts – President, Craftsman
• Prajwal Barthur – SVP, Product Management, Verve Group
•Peggy Anne Salz - Founder, MobileGroove

We’re unpacking:

◉ ID-less monetization: cohort-based targeting, contextual AI, clean rooms & universal IDs, what worked, what didn’t, and why.

◉ AI in AdTech: yield optimization, fraud detection, creative automation — was 2025 the year AI finally delivered?

◉ Brand advertising: CTV growth, attention metrics, suitability, storytelling — where budgets actually shifted.

📊 Your voice matters:

Ahead of the event, we put out a questionnaire to gather industry sentiment… and we were inundated with responses.

Thank you to everyone who shared their insights. The results will be revealed live during the webinar.

👉 Save your spot: https://verve.com/events/the-adtech-debrief-roundtable-2025/?utm_campaign=2922506[…]able&utm_source=Webinar&utm_medium=Partner&utm_term=MobileGroove

18/11/2025

Why community management has become a core growth function in game development
AppQuantum Yuriy Makhanov on why nurturing player community from day one can make or break your game

https://www.pocketgamer.biz/why-community-management-has-become-a-core-growth-function-in-game-development/ via PocketGamer.biz

Strangely enough, it’s often smaller studios that better understand the value of community.

17/11/2025

🗞️ Something BIG is happening tomorrow, 18th Nov, both online and in person—for the release of the AppsFlyerFall update, and honestly… Getting the same energy the internet had leading up to the movie premiere.

That countdown-to-a-major-moment kind of buzz 🎬

🪄 Just like reimagines a world we thought we already knew, is about to reshape how we understand and drive marketing growth.

Three breakthrough innovations. One unified vision.

A whole new way forward for marketers navigating a fast-changing landscape:

✨ AI-driven marketing that adapts in real time

📏 Holistic measurement built for complexity

🤝 Data collaboration that empowers smarter, ethical growth

If you want a front-row seat to what’s next in our industry, this is it.

Peggy Anne Salz will be tuning in, and you might want to as well.

Sign up and be a part of it

The AppsFlyer Fall 2025 Release is invite-only, with just 150 seats worldwide.
You’ve been chosen to be part of this moment.

13/11/2025

Can a video game treat depression? Teach democracy? Help us remember history?

If you’re a developer, brand, educator, or someone who believes games can spark change, this episode will challenge and inspire you.

🤳🏻 Tune in to learn more: https://lnkd.in/ey_UxcNE

🎮 Jukka Laakso from Soihtu DTx shares how his team is designing a game to treat major depression — a title that’s already seen 1,000+ patients play for 46+ hours and is moving toward FDA approval.

👾 Felix Zimmermann from the Bundeszentrale für politische Bildung / Federal Agency for Civic Education explains how their agency is supporting indie games that explore democracy, media literacy, and social justice.

🎮 Luc Bernard from tells the story behind his Holocaust education game, played by over 2 million people globally — and why it’s sparking conversations that outlast gameplay.

12/11/2025

✋🏻 Can you help with this very quick questionnaire: Navigating the Maze: The AdTech Debrief 2025: A Year of Shifts, Signals, and Surprises.

Peggy Anne Salz has teamed up with Verve Group to capture the state of AdTech straight from the people shaping it, and would love your opinion, please ⇣⇣

As another whirlwind year in AdTech wraps up, it’s time to pause, rewind, and project forward. We’ve seen new ideas tested, old assumptions challenged, and plenty of “next big things” come and go. This quick five-question check-in captures where the industry truly stands. Your perspective he...

06/11/2025

As 2025 starts to wind down, we have been reflecting on what a year it’s been for AdTech.
New technologies launched, assumptions challenged, and the line between innovation and noise became thinner than ever.

Along with , Peggy Anne Salz has put together a short, 5-question check-in to capture where the industry truly stands — from those shaping it every day.

Your perspective will help spotlight what’s real, what’s hype, and what’s next. 👉 Add your voice here 👇

As another whirlwind year in AdTech wraps up, it’s time to pause, rewind, and project forward. We’ve seen new ideas tested, old assumptions challenged, and plenty of “next big things” come and go. This quick five-question check-in captures where the industry truly stands. Your perspective he...

06/11/2025

Twenty-six billion downloads and counting – behind the success of Talking Tom
How a simple smartphone app spawned a global entertainment franchise

Unless you work in the mobile sector, we'll wager there's a good chance you've never heard of Talking Tom. So it might …

04/11/2025

🗞️ Big news about big news!
AppsFlyer has been everywhere lately, from expansion headlines to major partnerships.

But the real story isn’t what’s in the news. It’s what’s going to make the news. Expect updates and insights on autonomous marketing, omnichannel measurement, and a new data collaboration to turn your data into growth.

You can be there online on November 18, as it happens, by registering to attend AppsFlyer’s first-ever Fall Release virtual event

Get ready for an inside look at the ideas, the people, and the energy shaping what’s next. Just the boost and inspiration we all need as we gear up for a great start to 2026 ✨

If you know, you know. And if you don’t, this is your cue to find out.
Register to attend AppsFlyer’s first-ever Fall Release virtual event https://shorturl.at/WxyHC

24/10/2025

⏯️ Not Just Play: The Serious Business of Gaming Strategy
Gaming is no longer a niche it’s where culture, identity, and consumer attention all converge.
🎮 In this Mobile Groove x gamescom special, Peggy Anne Salz sits down with Bastian Bergmann (COO of Solsten and author of Press Play) and Erika Wykes-Sneyd (adidas, PlayStation) to explore how brands can truly show up in games — not just as logos, but as immersive, strategic partners in play.

From building a 24/7 virtual store in Roblox to selling NFT-based avatars, Erika shares how she led Adidas’ gaming evolution and aligned internal stakeholders along the way. Bastian explains how Solsten helps brands move from stereotype to strategy — and why it’s time to treat gaming like the channel it is, not just an experiment.

Whether you’re in marketing, brand strategy, product, or innovation this is your playbook for getting gaming right.

Watch the full interview on YT https://www.youtube.com/watch?v=8KiZqjQ65kw

17/10/2025

⚔️$14M Raised. 50K Fans. One Game 🛡️
What happens when your audience becomes your investors—and your co-creators?

In this episode of Mobile Groove, recorded live at gamescom, I talk with Dan Francis and Hisham Saleh of Fateless , the studio behind the upcoming game .

It’s a deep dive into a community-powered game development model that’s raised $14M, attracted 50,000+ alpha testers, and brought together Emmy-winning talent and game veterans—all without traditional VC funding.

They unpack:
🎬 How their content creator roots shaped a community-first approach
🏰 Why they designed the entire alpha as a tower-based competition
🐦‍🔥 What it takes to build not just a game—but a living, breathing IP and brand
❤️‍🔥 Why modern devs must master activations, narrative, and long-tail loyalty

If you’re building a game, brand, or fanbase from the ground up, this is a masterclass in turning early engagement into lasting momentum

Full interview https://www.youtube.com/watch?v=b5yatSDYlrg