MobileGroove

19/09/2025

The Post-ATT Playbook: Geeklab’s Fix for Broken Attribution

⛓️‍💥 Attribution is broken. Trust in the data is shaky. Most publishers are still leaning too hard on a single channel. But Geeklab is changing the game.

🎧 In this episode, recorded live at gamescom, Peggy Anne Salz sits down with Jani Torppa and Jesse Lempiäinen, the minds behind Geeklab, to unpack what’s really going on in the world of mobile growth and what studios can do to fix it.

🎯 Whether you’re scaling up, stuck in a plateau, or questioning your media mix, this is the growth therapy session you didn’t know you needed.

Watch the full episode: https://www.youtube.com/watch?v=g7JCavgGovo

Attribution is broken. Trust in the data is shaky. And most publishers are still leaning too hard on a single channel. But Geeklab is changing the game.In th...

18/09/2025

85% of players surveyed by AppHarbr have uninstalled a game after ads became annoying and disruptive.

The truth is, no one team or tool can solve this alone. The PlayerFirst Collective was born from a simple idea: bring together the changemakers already working toward better standards and give them a place to connect, collaborate, and lead.

The community on Slack is a space for:

• Ad ops professionals

• Monetization leaders

• Product and publishing teams

• User acquisition and ad quality experts

• And anyone committed to building respectful, trustworthy ad experiences in games and apps

Join the PlayerFirst Collective on Slack https://join.slack.com/t/playerfirstcollective/shared_invite/zt-39uy8fuxu-RIhIDD3PNPVjClHg0daodQ

17/09/2025

From Offerwall to Always-On: Xsolla’s Take on Player Engagement

PocketGamer.biz are bringing you two conversations with leaders from Xsolla, because together, they tell a powerful story about where gaming, monetization, and community are headed.

First, we sit down with Sarah Chafer, who explains how brands can use gamification and offerwalls to move beyond awareness and into brandformance—campaigns that both build equity and drive measurable action. From loyalty to user choice, Sarah shares real examples (including Paramount+) that show how smart brands are meeting players where they are.

Then, we talk to Travis Anderson, who widens the lens. He shares how publishers can unify webshops, offerwalls, social quests and even cloud gaming to create a seamless and rewarding ecosystem, all with fewer resources and a single integration.

📌 Whether you’re a brand looking for meaningful reach or a publisher seeking smarter monetization, this episode gives you a glimpse into the future of game commerce.

https://www.youtube.com/watch?v=m_FEIc58EvQ

🎮 Welcome to a special episode of the PocketGamer.biz podcast!We’re bringing you two conversations with leaders from Xsolla—because together, they tell a po...

16/09/2025

Reforged Labs launches Boa, an AI creative tool for mobile game ads https://gamesbeat.com/reforged-labs-launches-boa-an-ai-creative-tool-for-mobile-game-ads/ via GamesBeat

Reforged Labs today launched Boa, an AI-powered creative intelligence tool designed to help mobile game marketers focus on the ads that work.

15/09/2025

AppQuantum launches $10m strategic fund to back mobile game studios https://www.pocketgamer.biz/appquantum-launches-10m-strategic-fund-to-back-mobile-game-studios/ via PocketGamer.biz

Mobile games publisher AppQuantum has launched a new strategic investment fund called AppQuantum VC.

15/09/2025

What Every Indie Dev Can Learn from Balatro’s Success.

Harvey Elliott, CEO of Playstack and publisher of , shares how the breakout success unfolded, why they bet big on an unconventional title, and what it means for the future of publishing.

🎮 Why Playstack said “yes” to Balatro

📈 How discoverability still decides winners

🧠 Balancing creative freedom and commercial strategy

🎯 What Playstack looks for in new titles

🚀 Lessons for indie developers and studios trying to scale

If you’re building, marketing, or publishing games, this podcast on PocketGamer.biz is your new cheat code.

🎬 Watch the full episode https://www.youtube.com/watch?v=XLjqfFklhRw

02/09/2025

India’s gaming industry has taken a big step forward with the launch of the Indian Game Publishers and Developers Association ( hashtag ). This new group has been created in line with Prime Minister Narendra Modi’s vision of making India a global hub for gaming, esports, and innovation

With developers, publishers, investors, and training institutes coming together, IGPDA is aiming to lead India into a new era of gaming innovation.

https://www.gamingonphonebiz.com/indian-game-publishers-and-developers-association-igpda-formed-to-support-indias-online-gaming-bill/ via Gaming Onphone

IGPDA launched to support India’s Online Gaming Bill, uniting developers and publishers to build Made-in-India games and global AAA titles.

01/09/2025

What’s Next for Mobile Growth?

🎮 Join top UA experts from Rovio, Tripledot Studios, Lessmore, Liftoff Mobile, and Branch on Sept 4th, for a free webinar, as they reveal what’s actually working in paid media right now.

Get ahead and learn more about:

⁛ The trends shaping paid UA in 2025

⁛ How top teams are navigating SKAN 4.0, ATT, and Privacy Sandbox

⁛ Creative strategies that drive results

⁛ What forward-thinking marketers are testing next

Get fast, actionable insights to boost your performance from Miaomiao Li, Kentaro Sugiura, Jamie Brealey, Yury Bolotkin, Adam Landis & Hannah Fryer

👉 Save your webinar spot now: https://info.liftoff.io/whats-next-for-mobile-growth?utm_campaign=8674452-Mobile%20Heroes%202025%3A%20General&utm_medium=email&_hsenc=p2ANqtz-_0eC6EKmNynoCuzbVTeYCwl7pkW_QTLB1ifRM2KWjf6I3DrUA5jnUUUdzBuD5C_aY5ccJyhMcvdTfRY5dW0DJZQW3NCw&_hsmi=377486530&utm_content=377494372&utm_source=hs_email

Staying competitive in paid user acquisition means adapting fast to privacy changes, platform shifts, and evolving performance benchmarks.

28/08/2025

AI and the next-generation of mobile marketing personalization https://www.adjust.com/blog/ai-personalization/?utm_source=email&utm_medium=newsletter via adjust.com

Explore how mobile marketers are using AI and GenAI to personalize at scale, including segmentation, creative generation, and more. Get examples and strategies.

26/08/2025

Google will require developer verification for Android apps outside the Play Store https://techcrunch.com/2025/08/25/google-will-require-developer-verification-for-android-apps-outside-the-play-store/?utm_medium=email&_hsenc=p2ANqtz-8CI8vVriN0fDJG3pAlA0pfvisPd3mTZEVZxQPpo59MZASfjXnQIHZhJnyce-gYR_8ix6ZHPHjROm-ImnZ71rIELsHwcw&_hsmi=116058888&utm_content=116058888&utm_source=hs_email via

Google will ask all Android developers to verify their identity starting next year.

20/08/2025

🚘 How Arity Wants to Change the Way You Drive (and Buy Insurance)
What if your car could tell brands how to help you without giving up your privacy?

🎬 Fred Dimesa, Head of Product for Marketing Solutions at Arity, joined Peggy Anne Salz live at in the Podcast Corner to show how mobility data has evolved from crude hashtag and last-click coupons to predictive insights that anticipate needs, tailor messaging and guide retail foot traffic.

Arity’s platform ingests over 2 trillion miles of driving data and adds 1.5 billion miles each day. By reading signals every one to 15 seconds, they can see the complete picture from work commutes to the Tuesday coffee run and use AI modeling to predict the “why” and “when” behind consumer movement. “We’re not selling data,” Fred says. “We’re delivering insights that marketers can activate without touching personal information.”

From prompting Uber rides in Life360 to helping retailers target high-value customers in the right context, Arity is proving mobility data can be assistance, not intrusion. The future, Fred says, is about sharper prediction, richer context and keeping consumer trust through transparency.

This is how smarter, privacy-forward data is reshaping marketing and why the next competitive advantage may be knowing not just where your customers are, but where they are going next.

🎧 Watch our full talk over on YouTube:

https://www.youtube.com/watch?v=cnj_6M5jVbA

18/08/2025