Genesis Design Studios

19/01/2026

.mueller2017 - A Men on a Mission, Sunseeker.

Design focused on future prospects and long-term decisions in luxury yachting.

Where innovation and design meets old traditions.

YachtingIndustry MarineDesign StrategicThinking Innovation DesignLeadership PremiumBrands

22/05/2025

Had the pleasure of speaking at - a day filled with inspiring conversations, powerful insights, and a shared vision for the future.

To all experts, thought leaders and visionaries at AIF2025: thank you for the meaningful exchange and the energy you brought to the event.

A key highlight was the live link from Autodesk Alias to VRED, enabling real-time design and engineering collaboration. Autodesk, together with our own GD car brand , showcased how a vehicle can be shaped not only by performance and precision, but by feeling - a design orchestrated live at the event, demonstrating how technology can realize emotion within the holistic design process.

A heartfelt thanks to our partners and for making our presence possible and for driving innovation every step of the way.

20/12/2023

The ADAC ice scraper – a new generation!

The innovative and design awarded ADAC ice scraper is quickly to hand and the perfect tool for easily and reliably clearing ice and snow from car windows. With its patented snow plow, the ice scraper prevents moisture and cold from getting to your fingers. Designed, engineered and licensed by Genesis Design GmbH.

Wenn frostige Zeiten anbrechen, muss schneller Durchblick her: Freie Sicht mit dem ADAC-Eiskratzer der „neuen Generation“ Klein, handlich und ideal…

27/11/2023

The world's largest and most important trade fair for sport opens its doors again. Genesis Design will be there and is looking forward to interesting topics and exciting discussions with you. Let's get together!

31/10/2023

We love the idea to have the perfect tool you can rely on. Thank you for the amazing collaboration to develop the design of the Sherpa FX. That makes our heart beat faster!

Your adventure takes you high? Then the Sherpa FX.One Carbon is the LEKI you can rely on. Together you can conquer all altitude meters and go through rock, scree and snow.

26/10/2023

Dive into the Genesis Design World!

A deepdive into the world of Transportation and Product Design.
realizing EMOTIONS! - discover the soul of design and the way to turn visions into reality!

Autodesk has spotlighted our design philosophy and process in a blog post.

Read now: https://blogs.autodesk.com/design-studio/2023/06/15/performance-partner-genesis-design-on-its-philosophy-process-and-preferred-tools/

Who is Genesis Design? Genesis Design is an owner-managed and independent full-service design agency. Founded by Rainer Mueller and Dirk Juergens in 2002, Genesis Design helps brands express their value through evocative and emotional design. Genesis works in the automotive and industrial design fie...

19/10/2023

The vibes of Blues and Soul in New Orleans’ at were truly inspiring!
Thank you for the invitation as a keynote speaker at the convention center, where we shared insights about realizingEmotions in the transportation industry with Unreal Engine technology paired with Twinmotion. Stay tuned for more!

14/02/2023

Again we proudly present the amazing modern luxury Yacht SAY52 - The German Design Award 2023 goes to SAY Carbon Yachts. Togehther we were able to create this cutting edge Masterpiece. This will breaking the rules - thanks to all of you!

13/02/2023

We proudly present the amazing modern luxury Interior - The German Design Award 2023 goes to SAY52. Congratulation to SAY Carbon Yachts to make this happen!