Cosmopolitan Z

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Cosmopolitan Z

Hi everyone, this is my page where I will share everything related to advertising and business. About how I earn, study and just live. Join me all.

08/05/2022

Test the product on a real audience

Telling everyone you know about the new project is a useful idea. But this is not a full-fledged testing. Friends can praise the product, but this does not mean that they will pay for it.

Don't ask about product evaluation. It's useless: we received positive feedback from 95 people, but none of them booked a tour
A quote from an aspiring entrepreneur from an article for vc.ru
To "feel" the audience, conduct an interview with strangers from the desired segment. Where to find them:

Professional forums. Look for active participants and knock on their personal account. If the rules of the forum allow, create a topic with an invitation to testing.
Reddit. This is a social news site with a huge audience. Find the right topic and write messages to the most friendly participants of the discussion.
Social network. Join highly specialized communities and invite participants to try the service.
Just write to a potential buyer about the project and the desire to consult. Offer in return a gift or a review of his product. Many people are happy to express their opinion to an interested interlocutor. And you will get an honest review and understand the needs of the audience.

05/05/2022

The manager stops responding during the dialog.

The client who is "abandoned" begins to get nervous. To reduce the percentage of audience losses, set up the recognition function for entering negative words in the chat so that the manager pays attention to this dialog.

03/05/2022

What is content marketing?

"Content marketing" may sound like a synonym for a scary term for small business owners. It sounds incomprehensible and takes a lot of time. Pat pushes a lot of people away before they even try. However, the premise is very simple. The best question to understand the definition of content marketing is: what is content?

Content is everywhere on the web. This is what makes up the results of every Yandex and Google search we do. Regardless of your information needs, search engines give priority to the content that they consider the most relevant and valuable for your search query. (Remember these words - they are at the heart of any good content marketing strategy!)

But not all content is created in the same way. The phrase "content is everything" has become very often used by professional marketers. Especially in discussions about SEO and domain authority. It's true that content marketing for small businesses can be a key source of organic traffic - but only if the content resonates with your target audience!

This is the very goal that content marketing strives for. A content creation strategy that is closely related to the mission of search engines to provide users with high-quality results. In short, content marketing provides your target audience with timely, relevant and, most importantly, valuable content that stimulates trust and, ultimately, profit for your brand.

30/04/2022

Track your performance.
Try to use for advertising those channels that allow you to track the effectiveness of the money invested in them. Be creative, come up with ways to track appeals in those promotion channels in which it is impossible to do this at first glance. Enter coupons, separate phone numbers, write different texts for different channels, different discount amounts. And always ask customers where they came from.

28/04/2022

See metrics across the entire sales funnel
To create a sales funnel, divide the process from the moment of acquaintance with the product or service to the purchase into stages: what marketers and sellers need to do in order for the user to buy your product.

Understanding how the whole funnel works will give you the opportunity to influence marketing and sales: to find bottlenecks and growth points. Count conversions from stage to stage, find ways to increase them.

26/04/2022

Count, but don't be greedy
⌚️⌚️⌚️⌚️
You need to learn to count. Make a business plan, calculate each of the stages of development, costs, profits, risks. Currently, financial literacy, accurate calculations, the ability to adapt to the market and changing conditions are especially important. In the current economic situation, marginality is constantly falling: business costs are rising, and the cost of goods and services for the client remains the same. The smaller the margin, the larger the turnover should be, so try to increase the number of contracts.

But at the same time, try not to be greedy. Each contract must be adjusted to its customer and specifics, so that it does not happen that you managed to get enough contracts, and there is no one to fulfill them – you cannot find the right specialists in any narrow field.🤩🤩⌚️⌚️⌚️⌚️

23/04/2022

Data doesn't mean anything until it comes together as a whole.
Consultants spend long hours making diagrams, each of which hides even more hours of scrupulous analysis. But they can't afford to draw graphs for the sake of graphs or highlight data just because the data is interesting. Consultants should show how the information they collected led to the proposed solution and why this solution will work. The ability to find correlations and identify relationships even between the most seemingly unrelated indicators is mandatory for every consultant.

"Do you need to understand the relationship between rising cell phone prices and increased rainfall? A professional consultant will understand where the random correlation is and where the dependence is, and will tell the client what follows from this," says consultant Tim Sheppard.

22/04/2022

To solve the problem, break it into parts.
Consultants structure everything they see. But this is what allows them to solve the client's problem. Any task can be divided into subtasks, any question can be divided into subqueries. Thus, consultants find and offer the client an exhaustive number of possible solutions, and the client already makes a choice which one suits him best.

Robert Berham, a former McKinsey consultant, jokes: "Yes, our brains work like flowcharts. But it's not so bad if you need to solve the problem in a short period of time."

21/04/2022

How much can you earn on pets

According to statistics, 59% of Ukraine keep pets. On average, the owners spend 200 dollars a month on them. This amount includes the cost of food, haircuts and other types of care, as well as veterinary services and overexposure. At the same time, even in a crisis, the cost of animals is only growing. During the year, Russians spend 9 million dollars on the maintenance of their pets. So in Ukraine they love pets and are ready to spend money on them. This means that entrepreneurs have the opportunity to earn money.

The level of profit depends on the chosen direction and format, whether it will be a full-fledged pet business, or we are talking about a simple side job. For example, if you breed purebred puppies, you can earn 20-30 thousand rubles a month. Dog walkers receive an average of 8-10 thousand rubles per month. Veterinary clinics, beauty salons for animals and pet stores earn much more. Their profit can be from 100 handred dollars.

20/04/2022

What is SMM 🔒🔒🤩

The abbreviation SMM stands for Social Media Marketing (social media marketing). If we talk about the meaning of the term, then SMM is one of the types of Internet marketing aimed at interacting with potential customers using social networks and messengers.

SMM promotion allows you to:
increase brand awareness;
attract new customers;
increase sales;
increase audience loyalty;
build a brand image;
learn more about your target audience.

19/04/2022

Don't listen to anyone

There are some envious people around, just think, everyone goes to work every day, they are shy in front of the boss, and here you are so young, your own boss, active, initiative, ambitious, it's just a sin not to envy. Envious people will openly doubt the success of your business idea, cast sidelong glances, and even more so no one will want to help you, even with good advice. Of course, this statement does not concern relatives, but friends / acquaintances may well turn into secret detractors. It is important for you to keep a positive mood and an optimistic view of things, for this you should not listen to advice that tries to “reason with you”, remember: “free advice costs exactly as much as it is paid for.” Act regardless of others, who does not take risks, does not drink champagne, etc.

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