12/02/2024
💡3 Most Debatable Video Marketing Trends for 2024
🎞️ 2024 Video Format: Vertical or Horizontal.
Worldwide mobile usage grew 3x more in 2023 vs. 2013 and content production has been through a major transformation. We see vertical video format dominance with the rise of vertical video-based media platforms such as , and generating a significant shift in the way brands approach their
campaigns and produce content.
This month we saw TikTok incentivizing users to post horizontal videos 1+ minutes in length for "boosted views" within 72 hours of posting.
What now?
Therefore, social media titans are fighting for monetization territory, and we are in the middle of the clash, confused content creators standing like John Travolta in Pulp Fiction. 🤷♂️
Back to asking: Who? What? Where?
Who is the target audience? What content? Where do you post the content?
But mostly, what is the emotional feel behind these formats?
- Vertical has a sense of authenticity and immediacy, viewers feel like they are part of the experience in real time.
- Horizontal used for content, has a cinematic feel and fits when you prioritize visual and cinematic aesthetics.
We move away from the crowded digital world, this world where you can be everywhere but nowhere to be seen. We move towards a place where speed & volume overlaps with the art of filmmaking in content creation 🚀
🔎2024 VSEO: Video SEO
More video content in search engines leads naturally to opportunities for a better ranking. But how to cut through the crowd in 2024 by making video content easy to find and rank high on search engines? Same rules apply as text-based content: relevant keywords in titles, descriptions, and tags while optimizing video and making videos shareable and accessible on different platforms.
Make sure you set the Video Goals in pre-production phase, should the video build links, generate social shares, or increase ? Video must trigger a strong enough emotional reaction, so that audience decides on an action (click, like, share).
🦄AI Centaur Approach in Video Production
video producer or video producer?
Dan Martines said, the question is no longer whether we will interact with , but how.
Therefore, this metaphor speaks best about where we aspire to be and how we position ourselves on this wave as a video production company. 🏄♂️ We do believe in the centaur approach, by merging human intuition with machine efficiency in video production with clear strategic division of tasks.
We see nowadays a bunch of video creation tools which lets you create videos in just minutes, these are the cyborg video producers and focus on time & quantity result. Choose wisely!