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Hi-Tide

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14/09/2026

Not every idea makes the final cut.
This week, we’re sharing three directions we explored for this year’s Azubiwahl campaign.
First up: AI meets human advice.

11/09/2026

What if the numbers look good, but we’re measuring the wrong things?
In our journal, we take a closer look at meaningful ROI in marketing: why short-term performance doesn’t tell the whole story, what gets lost when everything needs to be measurable, and why strong brands need consistency, clarity, and the courage to think long-term.

Swipe for a first look ➡️ and head to our journal for the full story.

07/09/2026

From screen to shelf. Our little showroom is filled with client projects, printed pieces, merch, and everything we love seeing in the real world.

04/09/2026

We started with an idea, shaped it into a clear identity, and then built a system that truly works.
For Holstein Switzerland Nature Park, we consolidated all elements of the new brand into a single, clear set of guidelines. This included colors, typography, images, organic shapes, icons, and the use of all of these. 🎨

This framework helps the brand stay recognizable, flexible, and consistent wherever it appears.

02/09/2026

Every region has its own stories, and its icons should reflect that richness.
We created a hand-drawn icon system for Holstein Switzerland Nature Park that shows off the region’s diversity. The icons highlight everything from hiking, paddling, and cycling to camping, local food, and the wildlife you might encounter. ⛺️🛶🥾

31/08/2026

Shaped by water. Made for a region defined by it. 💧

For the rebrand of Holstein Switzerland Nature Park, we created a visual language using organic, flowing forms inspired by the lakes, movement, and the natural contours of the landscape. These shapes shift, connect, and adapt, just like the region itself.

28/08/2026

A new logo is easy. A rebrand that actually moves a business forward? That’s where things get interesting. So what are you really paying for when you invest in rebranding? And where is it worth spending more?

👉 We break it down in our latest journal article. Link in bio.

26/08/2026

Which office dog were you today? 🐶

1️⃣ Ready for business
2️⃣ Keeping a low profile
3️⃣ Mentally OOO
4️⃣ Absolutely no thoughts
5️⃣ Loading…
6️⃣ This meeting could’ve been an email

24/08/2026

Blank walls? Couldn’t be us. Our LO-TiDE Design Store is getting the full light treatment. ✨

21/08/2026

Some brands don't need to be loud to leave a lasting impression.
Here's a first look at one of our favorite branding projects from earlier this year. 🌱
Full case coming soon.

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