Blanca Melendez Photography

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Herzogenaurach
Blanca Melendez Photography

Brand Photographer and video. Helping entrepreneurs build their unique online brand. 1:1 Marketing

Working as a Brand Photographer, I came to realize how many small entrepreneurs lacked the business or marketing background to grow their business. They didn’t know how to create a brand that would set them apart from the competition. HELPING SMALL ENTREPRENEURS DO WHAT THEY LOVE FOR A LIVING BECAME MY MISSION. Are you ready to start working on a brand that will help you STAND OUT FROM THE MASS? M

y promise

❋ I will make you LOOK GOOD AND FEEL CONFIDENT in front of the camera.

❋ I will work with you to bring your VISION to life.

❋ If you don’t have a CLEAR VISION yet, I will work with you to help you create one.

❋ We will have a lot of FUN working together and that is a PROMISE.

❋ But most of all, working on your brand will give you an asset for your BUSINESS, by creating trust and loyalty from your customers.

09/12/2025

And this is one of the images from her session.

Thank you Fizah, for trusting me once again with helping you build your Personal Brand.

Curios on how you Personal Brand shoot can look like?

Check this out:
https://www.blancamelendez.com/photo -brand

04/12/2025

Do you have thoughts? Not copied from anyone else? But built from you own experience? Then you ARE a Thought Leader. The question is:

are you VISIBLE or not? Do people know what you know?

This is one of the topics I discussed with Engelhardt in her Podcast: "It's in you!"

She is a Career and Leadership Mentor and Founder of THE FEMALE SHIFT ATELIER, where she supports Women in Global Companies to gain Clarity, Confidence & Career Breakthroughs.

I am so grateful for the opportunity to continue to share this message.

When I look back at it, I realize, some times I stumble in my words while I am sorting out my thoughts until I bring my ideas across... this is human, this is me owning my imperfections, this is me being visible before I am "perfect", this is me raising my hand, because I know somewhere out there, there is someone who needs to hear this today.

And this is how you know it's not AI.

Thank you Katharina, the interview really felt like talking to a friend about something that is important for us both.

The Podcast is not out jet, but if you want me to send you the link when it is ready, just drop me a message below and I will make sure you don't miss it.

Oh!! and let me put this out there... if you have a stage or a podcast, where you think this message is one your audience needs to hear... let's talk!

03/12/2025

You've spent decades building expertise.

Meanwhile, less experienced people are landing the opportunities you're qualified for.

The speaking engagements.
The premium clients.
The board positions.
The media features.

It's not because they're better.

It's because they're more visible.

And visibility isn't luck—it's a system.

This 3-minute scorecard measures your readiness across the 7 visibility dimensions that separate "well-kept secrets" from recognized authorities.

After you complete it, I'll personally offer you a 20-minute Visibility Strategy Call.

No generic advice. Just a clear roadmap to the recognition your expertise deserves.

Take the scorecard:
https://www.blancamelendez.com/scorecard

02/12/2025

When I went up there to that stage I had dreamed of... I did it with only one goal in mind....

To inspire ONE person to do something about their dreams, their goals.

The feedback I have received has been overwhelming, way beyond any expectations I had... and for that reason I want to say:

THANK YOU!

Gratitude is one of the things I try to practice everyday.
I have read every message and comment
I have tried to answer all of them (I hope I didn't miss anyone!)

I am grateful for you taking the time to let me know how you felt, what you took with you and the many specific messages of people who told me what they were doing to take action.

It really means the world.

Now let me answer a question that has been coming up very often:

Is the video already available on internet?

The short answer is not yet. It is a long process to edit the videos, apply to TED for them to be approved and then, they will be posted, when they believe is the best time for each topic.

so... we got to be patient...

I am sure we will all be happily sharing here and cheering again for each other when they get published, right?

01/12/2025

After the wave of TEDx Nuremberg, I have been a bit quiet here and the reason is a good one…

Together with Hirl

It’s official, we are GmbH founders! Welcome "Leadbridge Consulting GmbH" to the business world.

We have been thinking about this for a while and the time has come to give it a go. Very excited to embark into this next project.

But wait!!! What happens to PeopleBrands? Don't worry!! It will continue to exist as a brand of LBC... Personal Brand Consultancy remains MY main focus.

So, curious about what are we going to be doing?

Ah! yes, we will be sharing more... soon!

So stay tuned!

10/11/2025

What a day!! 🤩 check off: Giving a TEDx Talk from my bucket list! 🔴✅

As the dopamine high from yesterday wears off, I feel a profound gratitude.

To everyone in the team because you have invested so much time and effort to make this possible, to bring ideas worth spreading to the World.

To the coaches I worked with Kai-Owe Kuhlmann and , thank you for all your advice and guidance. for making me believe and for the advice that gave me the power.

To my fellow speakers , .pv and Markus Utomo , I couldn’t imagine going through all these months of prep without your support.

To the amazing audience yesterday, and to every single one of you that talked to me yesterday, that came forward to say that my talk made you think, made you feel moved or inspired…. YOU are the reason that I do what I do. Thank you for coming forward and giving me the feedback, each of those conversations meant the world to me.

To my family, present or from afar who have supported me and put up with me all these months carving time out to fulfill this dream.

And last but not least: to my beautiful amazing friends you took the time to be there and support me and cheer me on and celebrate with me… I am so lucky to have you in my life. Thank you!!

Now off to the next dream. 😉

05/11/2025

If you want people to say YES to working with you....
..proactively building a Personal Brand is a must... here's why:

❇️It brings clarity to your POSITIONING
❇️ Helps you to deeply understand your IDEAL CUSTOMER
❇️Your MESSAGE becomes clear
❇️You can develop a Visual Branding that makes you MEMORABLE
❇️Helps you elevate your business and stand out

That's why we built the Framework: S.H.I.N.E. the Personal Brand Building Program

Swipe to find out what each letter stands for

DEUTSCH

Willst du, dass die Leute JA sagen, wenn es um eine Zusammenarbeit mit dir geht?.. dann ist der proaktive Aufbau einer Personal Brand ein Muss... und zwar aus folgenden Gründen:

✳️ Sie bringt Klarheit in deine POSITIONIERUNG
✳️ Sie hilft dir, deinen Traumkunden
genau zu verstehen
✳️ Deine BOTSCHAFT wird klar
✳️ Du kannst ein visuelles Branding entwickeln, das dich UNVERGESSLICH macht
✳️ Es hilft dir, dein Unternehmen besser zu positionieren und dich von der Konkurrenz abzuheben

Deshalb haben wir das Framework entwickelt: S.H.I.N.E. das Programm zur Bildung einer persönlichen Marke

Swipe, um herauszufinden, wofür jeder Buchstabe steht 😉

31/10/2025

Boo!! You know what's scary? 👻 A week from tomorrow, I will be standing at 🔴 delivering the talk: “How to Hack Your Brain to Turn Your Dreams into Reality with Visual Branding.”

It's a bit scary how quickly “Showtime” is coming up, but more than scary, it's exciting to be able to bring this one idea to you.

Next to the other wonderful speakers, whom I've had the joy of getting to know better over the past months:
Utomo
Puchalla
Guenaydin
Störmer
Bay
Zönner

We are all “normal people,” yet with so much passion, creativity, and conviction... a true testament to people who want to make this world a better place.

Thank you to my coaches: -owe Kuhlmann and Baxter (from TEDx) and my friend and speaker coach Harig, who just so happened to have a RED DOT 🔴 for me to practice on—how cool is that!?

Thank you also to the entire Team for your commitment, feedback and time... you have truly been there all along the way.

See you there, people! It's not much longer!

Blanca

24/10/2025

Most people think their work will speak for itself.
It doesn’t.
You have to speak for it. 🎤

Your personal brand and your network are two of the most underestimated assets in business.
They’re not vanity projects.
They’re visibility engines.

Because here’s the truth 👇
There are many people who do what you do.

But only one person does it the way you do.

When you intentionally communicate your value and build relationships that reflect it, you stop chasing recognition — it starts finding
you.

Ready to make your expertise visible?

➡️ Save this post as a reminder that your brand
is your reputation — make it work for you.

18/10/2025

Our uniqueness is found at the verge of: our story (experiences we have lived), And what we passionate love to do and believe in.

that is IF we dare to step into it...

In my experience most people hold ourselves back from... because of lack of confidence and fear, fear of what others will think us us.

To overcome lack of confidence (or fear), you need courage, courage to follow your calling even when you don't feel you are ready...and the courage, you find in a relentless belief in your mission.

so what's the bottom line? You need to find your purpose, your mission - a relentless drive to accomplish that one thing you set yourself to do.

15/10/2025

What you say no to is often more important than what you say yes to.

That goes for branding, and especially for personal branding.

I see quite often people doing the opposite mistake — saying yes to everything.

Especially in customers transitioning from a corporate job to becoming a founder, an independent coach, or some sort of consultant.

And suddenly…They’re everywhere.

Trying to advertise everything they’ve ever done.

I had one of those clients. Long corporate career. Very smart. Very talented.

But the services they were offering were all over the place.

They wanted to show all the different areas they could work in, and all the ways they could help someone.

My advice?

👉 If you confuse them, you lose them.
So do this instead:
✔️ Get clear on one area
✔️ Start with your low-hanging fruits
✔️ Focus on what you can do really well — better than anyone else
✔️ Position yourself there

And if down the road, you realize that’s not where you want to be — then pivot.

But if you try to do too much too soon, you will confuse your message — and it will dilute.

That doesn’t mean you can’t be testing other things behind the scenes.

You can.

But that’s a different story.

13/10/2025

I was on a photo tour in Norway with my younger brother, Sebastian.

We were driving through the Lofoten, heading to our planned sunset photo spot.

I looked out the window—on the right side of the bus—and there it was:

a breathtaking fjord, surrounded by towering mountains, with the light shimmering on the water.

So I leaned over to Sebastian and said quietly:

"Look how nice it is over there… what a view."

And then—my brother, being the confident, loud one—he shouted across the bus:
"Look at that view over there!"

Everyone turned.

The guide told the driver to stop.

And we ended up ditching our original plan and spending the entire afternoon capturing the sunset at that spot.

The thing is… it was my idea.

But because I didn’t say it loud enough, everyone credited
him.

All afternoon people were thanking Sebastian for discovering that amazing place.
It became an inside joke between us—me insisting

“No, it was my idea!” and everyone else laughing:

“Sure, sure… don’t take away Sebastian’s credit.”

And honestly? One thing I really can give him credit for—is that he actually said it.

Because if he hadn’t spoken up, we all would have missed that moment.

So here’s the lesson:
Your ideas matter.
But if you whisper them, no one will hear you.

Speak up—because that’s the only way you’ll ever get the credit.

Adresse

Herzogenaurach
91074

Telefon

+4917643034557

Webseite

http://www.blancamelendez.com/

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Photo - Video - Branding Mentoring

I help entrepreneurs grow their business through storytelling. By using Branding, Photography and Video intentionally, you develop a deeper connection with your Ideal Client.

I mentor my clients to learn how to use Brand Marketing and Direct Marketing to establish themselves online. I focus on IMPLEMENTATION because I believe that actionable small steps are much more important to reach your goals.

I believe that: “ Your story deserves to be told”.

I combine the knowledge in Photography, Video, and Branding to support small businesses in reaching their communication goals.