Blanca Melendez Photography

Startseite
Deutschland
Herzogenaurach
Blanca Melendez Photography

Brand Photographer and video. Helping entrepreneurs build their unique online brand. 1:1 Marketing

Working as a Brand Photographer, I came to realize how many small entrepreneurs lacked the business or marketing background to grow their business. They didn’t know how to create a brand that would set them apart from the competition. HELPING SMALL ENTREPRENEURS DO WHAT THEY LOVE FOR A LIVING BECAME MY MISSION. Are you ready to start working on a brand that will help you STAND OUT FROM THE MASS? M

y promise

❋ I will make you LOOK GOOD AND FEEL CONFIDENT in front of the camera.

❋ I will work with you to bring your VISION to life.

❋ If you don’t have a CLEAR VISION yet, I will work with you to help you create one.

❋ We will have a lot of FUN working together and that is a PROMISE.

❋ But most of all, working on your brand will give you an asset for your BUSINESS, by creating trust and loyalty from your customers.

24/10/2025

Most people think their work will speak for itself.
It doesn’t.
You have to speak for it. 🎤

Your personal brand and your network are two of the most underestimated assets in business.
They’re not vanity projects.
They’re visibility engines.

Because here’s the truth 👇
There are many people who do what you do.

But only one person does it the way you do.

When you intentionally communicate your value and build relationships that reflect it, you stop chasing recognition — it starts finding
you.

Ready to make your expertise visible?

➡️ Save this post as a reminder that your brand
is your reputation — make it work for you.

18/10/2025

Our uniqueness is found at the verge of: our story (experiences we have lived), And what we passionate love to do and believe in.

that is IF we dare to step into it...

In my experience most people hold ourselves back from... because of lack of confidence and fear, fear of what others will think us us.

To overcome lack of confidence (or fear), you need courage, courage to follow your calling even when you don't feel you are ready...and the courage, you find in a relentless belief in your mission.

so what's the bottom line? You need to find your purpose, your mission - a relentless drive to accomplish that one thing you set yourself to do.

15/10/2025

What you say no to is often more important than what you say yes to.

That goes for branding, and especially for personal branding.

I see quite often people doing the opposite mistake — saying yes to everything.

Especially in customers transitioning from a corporate job to becoming a founder, an independent coach, or some sort of consultant.

And suddenly…They’re everywhere.

Trying to advertise everything they’ve ever done.

I had one of those clients. Long corporate career. Very smart. Very talented.

But the services they were offering were all over the place.

They wanted to show all the different areas they could work in, and all the ways they could help someone.

My advice?

👉 If you confuse them, you lose them.
So do this instead:
✔️ Get clear on one area
✔️ Start with your low-hanging fruits
✔️ Focus on what you can do really well — better than anyone else
✔️ Position yourself there

And if down the road, you realize that’s not where you want to be — then pivot.

But if you try to do too much too soon, you will confuse your message — and it will dilute.

That doesn’t mean you can’t be testing other things behind the scenes.

You can.

But that’s a different story.

13/10/2025

I was on a photo tour in Norway with my younger brother, Sebastian.

We were driving through the Lofoten, heading to our planned sunset photo spot.

I looked out the window—on the right side of the bus—and there it was:

a breathtaking fjord, surrounded by towering mountains, with the light shimmering on the water.

So I leaned over to Sebastian and said quietly:

"Look how nice it is over there… what a view."

And then—my brother, being the confident, loud one—he shouted across the bus:
"Look at that view over there!"

Everyone turned.

The guide told the driver to stop.

And we ended up ditching our original plan and spending the entire afternoon capturing the sunset at that spot.

The thing is… it was my idea.

But because I didn’t say it loud enough, everyone credited
him.

All afternoon people were thanking Sebastian for discovering that amazing place.
It became an inside joke between us—me insisting

“No, it was my idea!” and everyone else laughing:

“Sure, sure… don’t take away Sebastian’s credit.”

And honestly? One thing I really can give him credit for—is that he actually said it.

Because if he hadn’t spoken up, we all would have missed that moment.

So here’s the lesson:
Your ideas matter.
But if you whisper them, no one will hear you.

Speak up—because that’s the only way you’ll ever get the credit.

08/10/2025

In one month, together with other 6 amazing experts, I will be standing on that big red dot sharing an idea, which in the spirit of TED, I believe is worth spreading.

This weekend we have our first official rehearsal, I am excited, nervous and bursting with gratitude for the opportunity that the team is giving us to take the stage and inspire CHANGE.
Check out and follow my fellow speakers:
Arina Zönner
Markus Utomo
Robert Puchalla
Guenes Guenaydin
Milena Störmer
Sam Bay

If you haven't made up your mind... think of this, if YOU are an expert and have something in you telling you that you have something to say, THIS could be YOUR stage in the future... join us this time around and see it for yourself.

I can already say that no matter what happens, this experience has CHANGED ME, it has brought 6 amazing new people into my life, and I am not even counting the whole Team of TEDxNuremberg, Coaches and Volunteers... thank you!

Here's the link.... See you there on November 8th!!
https://www.eventbrite.de/e/tedxnuremberg-2025-we-are-the-change-tickets-1428679521909?aff=erelexpmlt

06/10/2025

“Be authentic” is the worst advice in business - they said.

Well,... I strongly disagree.

But I do get why people say that.

Because the word is OVERUSED!

AND we’ve misunderstood what it really means.

Let me explain.

I do believe in authenticity. Seriously. What I don’t believe in is fake authenticity
The one that feels forced.
The one that sounds like a script.
The one where you try so hard to look “real”… that you loose yourself.

That’s not authenticity. That’s performance.

And let’s be clear:
Authenticity is not oversharing.
Being open doesn’t mean you owe the internet your entire emotional life.
You can be real and still have boundaries.
You should

One of my strengths, maybe my superpower, is helping people find the balance between being themselves and showing up in a way that feels professional and empowered

Yes, it’s possible to feel like:
👉 “That looks like me.”
👉 “And wow… I look GOOD.”

I had a pre-consult session with a first time client who told me:

“I’ve never liked my photos before. Maybe because no one ever asked me all the questions you asked.”

Well — guess what she said today?

“Oh my God… I’ve never seen so many good photos of me.”

That’s the kind of authenticity I’m talking about.
Real and intentional, reflective of who you are — and ready to open doors.

What’s your take?

Is “authenticity” losing meaning… or are we just doing it wrong?

29/09/2025

DE⬇️ - They say a picture speaks a thousand words. What is your professional portrait saying of you?

Executive Mini-Shoot, more information here:
https://f.mtr.cool/lzuttzgrva

DEUTSCH:
Man sagt, ein Bild sagt mehr als tausend Worte. Was sagt dein professionelles Portrait über dich aus?

Executive Mini-Shooting – mehr Informationen hier:
https://f.mtr.cool/kmkblzshvt

26/09/2025

"I don’t just create visuals. I help my clients bring THEIR vision to life."

And if you’re not sure about your vision yet — that’s where we start.

Before I even pick up the camera, I work with you to tap into the essence of your personal brand.

We figure out what you stand for, where you’re going, and how you want to be seen.

Because every client is at a different stage:

❇️Some are just starting their business.
❇️Some are moving from a corporate role into independence.
❇️Others are already established founders ready to scale or refine.

Each stage comes with different needs.

That’s why I begin with clarity — understanding your vision first.

Then, together, we build the bridge between that vision and the brand assets that bring it to life.

So your visual identity doesn’t just look good… it works for where you are and where you’re going.

👉 If you’re ready for brand assets that truly align with your vision, let’s talk.

25/09/2025

Another turn around the World!
Grateful for every person I have met along the way.
Grateful for everyday I get to do what I love and serve others with it.

One year older
or is it one year wiser? 🤔

Looking forward to what life brings along, working towards goals, but enjoying the ride!

Thank you for being around,
Blanca

24/09/2025

"Imagine walking into a bookstore. Marketing is the cover that catches your eye.

Then you flip it over and read the blurb — that short summary that makes you curious enough to take it home."

Once you start reading, the story inside decides everything.

If it doesn’t connect, you’ll get bored after a couple of chapters, set it aside, and never pick it up again.

But if it does connect — if it’s that kind of book you can’t put down — you’ll finish it, recommend it, and remember it.

You’ll keep it with you.
That’s exactly how personal branding works.

Marketing might get people’s attention for a moment…
but your personal brand is the story inside.

It’s what makes people connect with you, trust you, remember you — and most importantly — stay with you for the long run.

✨ A visual brand without substance is just a flashy book cover.
Build a story people can’t put down instead.

22/09/2025

Ever worried you’ll look stiff and unnatural in your professional photos?

It's a common fear.

You want to look polished and confident, but the idea of a formal photoshoot feels intimidating.
You worry you won't be able to relax, and your photos will come out looking forced.

But what if the goal wasn't just a great photo, but an experience that makes you feel seen and truly confident?

This is exactly what my client experienced.

She mentions how my energy helped her feel comfortable and how I was able to "tickle out" what she wanted to see in the photos, positioning her in a way that felt authentic.

A powerful personal brand is built on authenticity, and that starts with feeling like yourself—even in front of a camera.

👉 4. Oktober – The Place Coworking, Herzogenaurach
https://f.mtr.cool/ukatxbxwje

21/09/2025

If people judged your professionalism only by what they see online…

Would they be able to see your expertise?

I still meet professionals—highly experienced, insanely talented—who seem determined to stay invisible.

No photos.
No voice
and an online presence that is inexistent or limited to re-posting someone else's thoughts.

For founders, business owner and high-level executives:Visibility is not an option anymore.
It’s the cost of entry into the game of existing.

Especially now that everyone is writing everything with AI

We’re all starting to sound… the same... boooring!

And when everyone sounds the same,

blending in is the most expensive thing you can do.

So how do you stand out?

Stop hiding.

Stop ignoring what is happening around you 🙈 and make sure your online image matches your real life expertise.

Because when your presence reflects your professionalism, opportunities start to find you—even before you open your mouth and I know it is true, because it happens to me and I see it happening to my customers.

PS: If yours don't - Join us in one of the next events:

👉 27. September – Studio Herzogenaurach
https://f.mtr.cool/ergcflxaww
👉 4. Oktober – The Place Coworking, Herzogenaurach
https://f.mtr.cool/gnaajohyht

Adresse

Herzogenaurach
91074

Telefon

+4917643034557

Webseite

http://www.blancamelendez.com/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Blanca Melendez Photography erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Verknüpfungen

Wollen Sie Ihr Service zum Top-Medienfirma in Herzogenaurach machen?

Photo - Video - Branding Mentoring

I help entrepreneurs grow their business through storytelling. By using Branding, Photography and Video intentionally, you develop a deeper connection with your Ideal Client.

I mentor my clients to learn how to use Brand Marketing and Direct Marketing to establish themselves online. I focus on IMPLEMENTATION because I believe that actionable small steps are much more important to reach your goals.

I believe that: “ Your story deserves to be told”.

I combine the knowledge in Photography, Video, and Branding to support small businesses in reaching their communication goals.