Blanca Melendez Photography

Blanca Melendez Photography Brand Photographer and video. Helping entrepreneurs build their unique online brand. 1:1 Marketing

Working as a Brand Photographer, I came to realize how many small entrepreneurs lacked the business or marketing background to grow their business. They didn’t know how to create a brand that would set them apart from the competition. HELPING SMALL ENTREPRENEURS DO WHAT THEY LOVE FOR A LIVING BECAME MY MISSION. Are you ready to start working on a brand that will help you STAND OUT FROM THE MASS? M

y promise

❋ I will make you LOOK GOOD AND FEEL CONFIDENT in front of the camera.

❋ I will work with you to bring your VISION to life.

❋ If you don’t have a CLEAR VISION yet, I will work with you to help you create one.

❋ We will have a lot of FUN working together and that is a PROMISE.

❋ But most of all, working on your brand will give you an asset for your BUSINESS, by creating trust and loyalty from your customers.

03/09/2025

What you say no to is often more important than what you say yes to.

But why?

That goes for branding, and especially for personal branding.

I see quite often people doing the opposite mistake — saying yes to everything.

Especially in customers transitioning from a corporate job to becoming a founder, an independent coach, or some sort of consultant.

And suddenly…
They’re everywhere.
Trying to advertise
everything
they’ve ever done.

I had one of those clients.
Long corporate career.
Very smart. Very talented.

But the services they were offering were all over the place.

They wanted to show all the different areas they could work in, and all the ways they could help someone.

My advice?
👉 If you confuse them, you lose them.

So do this instead:
✔️ Get clear on one area
✔️ Start with your low-hanging fruits
✔️ Focus on what you can do
really well — better than anyone else
✔️ Position yourself there

And if down the road, you realize that’s not where you want to be — then pivot.

But if you try to do too much too soon, you will confuse your message — and it will dilute.

That doesn’t mean you can’t be testing other things behind the scenes.

You can.
But that’s a different story.

30/08/2025

Does your online presence reflect the level of expert you truly are?

👉 If your profile and visuals don’t position you as the authority you are, you’re missing opportunities.

One of the most undervalued assets experts have today?
A professional visual brand that matches their expertise.

That’s where we step in.

Let us help you translate your expertise into a strong brand presence that attracts the right doors opening for you.

📸 Join us at our next event - Business Mini-Shoots — and start building the brand that works for you.

https://www.blancamelendez.com/business-mini-shoot

27/08/2025

Be picky with who you work with. That goes for employees, collaborators, and yes, even clients.

If you know that someone is not for you,
don't try to force it

Every single time I tried to make it work
even though I knew it wasn't right
it didn't turn out as well as expected.

Can you define exactly the person you work well with?

I can!

I work with founders, executives and coaches who are ambitious, who want to make real impact. People who know they are destined for more, but need help getting there. People who prioritize ACTION over perfection. People who are willing to put the effort to bring their vision to life.

Are you one of them?

Our uniqueness is found at the verge of: our story (experiences we have lived),And what we passionate love to do and bel...
25/08/2025

Our uniqueness is found at the verge of: our story (experiences we have lived),
And what we passionate love to do and believe in.
that is IF we dare to step into it...
In my experience most people hold ourselves back from... because of lack of confidence and fear, fear of what others will think of us.

To overcome lack of confidence (or fear), you need courage,
courage to follow your calling even when you don't feel you are ready...

and the courage, you find in a relentless belief in your mission.

so what's the bottom line? You need to find your purpose, your mission - a relentless drive to accomplish that one thing you set yourself to do.

25/08/2025

Can I have a vulnerable moment?

This video is the sum of so much work and dedication.
Years of helping founders, coaches, and executives bring their stories — and visions — to life.

My video editor put this one together…
And when I saw it, I nearly cried.

Because it’s more than just a cool video.
It’s a visual representation of everything it’s taken to get here.

Everyone sees the content.
But not everyone sees the journey behind it.

The working on weekends.
The doubt.
The risk you take up front — with no guarantee it’ll work out.

But you keep showing up.
Because something in you knows this work matters.

I’m so proud of what we’ve built as a team.
And I love what I do.

I want to keep doing this for a long, long time
Helping people who genuinely want to make a difference.
Helping them bring their vision to life.
Helping their voices be heard.

If you want to be part of this journey,
If you want to bring your vision to life too…
Let us help you
Join us at the next photoshooting event

👇 Drop me a message for more info. We’d love to have you.

https://www.blancamelendez.com/contact

Visibility is not about ego, it is about impact. And still one of the most undervalued assets from executives and founde...
20/08/2025

Visibility is not about ego, it is about impact. And still one of the most undervalued assets from executives and founders is....
..yes, your Personal Brand!

Think REPUTATION
but instead of letting it happen to you
You make it happen FOR YOU

If you think your good work will open doors
Sorry to say
you are WRONG

Your good work
AND VISIBILITY
can open doors

If people don't know that you exist
then you don't
If people don't know what you do
then you are not relevant

If your organization, executive team, or entrepreneurial community wants to go deeper into this topic and learn how to take advantage of managing your own Personal Brand, I can speak at your event or conference (Languages English, Spanish, and German)

Comment the word TALK and I will send you the link with more information.

I broke my ankle in May and the first question I asked the doctor was: "I have a big hike in August, will I be able to d...
19/08/2025

I broke my ankle in May and the first question I asked the doctor was: "I have a big hike in August, will I be able to do it?"

He said yes, but honestly, he had no clue what I meant.

The Physiotherapist, when she saw me 10 weeks later, she knew better, she said: "Mmmm, I think you might miss it this year".

But I was determined.
I did "chair cardio workouts" while I had the boot and later the ankle brace.

As soon as I was cleared,
I started with Physio
I did my exercises
Started lifting weights again (slowly)
Going for walks

Then two hiking trainings
(I thought I was going to die!)

I had to think of a different plan and
ended up skipping the first hut out of three

But I was there.
I did it.
It was not as originally planned
but it was perfect as it was.

Persistence and Determination alone are omnipotent (a phrase from Calvin Coolidge)

For as long as you know something is right, don't give up.

Du ziehst noch nicht die richtigen Chancen, Kunden oder Investoren an?Finde heraus, woran es liegt…Nach Jahren der Zusam...
06/08/2025

Du ziehst noch nicht die richtigen Chancen, Kunden oder Investoren an?
Finde heraus, woran es liegt…

Nach Jahren der Zusammenarbeit mit meinen Kund:innen habe ich ein klares Muster erkannt:
✅ Brillante Expert:innen
✅ Visionäre Gründer:innen

…aber ihre Personal Brand war (noch) nicht auf dem Level, auf dem sie eigentlich spielen.

Deshalb habe ich den Personal Brand Self-Assessment entwickelt 🧠

Er basiert auf echten Erfahrungen – auf den Lücken, die ich immer wieder sehe, und auf den Möglichkeiten, die oft ungenutzt bleiben.

⏱ Dauert weniger als 10 Minuten
🎯 Zeigt dir genau, was gut läuft, was fehlt – und worauf du dich jetzt fokussieren solltest

Für wen ist das?

Wenn du:
✔️ als Gründer:in deine Sichtbarkeit und Wirkung skalieren willst
✔️ als Berater:in oder Coach Premium-Kund:innen anziehen möchtest
✔️ als Leader eine Marke aufbauen willst, die dein nächstes Level widerspiegelt

…dann ist das für dich.

LinkedIn
👉Mach den Personal Brand Self-Assessment
https://www.blancamelendez.com/scorecard

Do’s and Don’ts of a TED Talk…The book we received as a present tells a story (as a don’t do this example) of someone wh...
06/08/2025

Do’s and Don’ts of a TED Talk…

The book we received as a present tells a story (as a don’t do this example) of someone who came to give a TED Talk and totally improvised it. Since then they are more thorough about making sure Speakers are prepared.

And I tell you, our TEDxNuremberg team is leaving nothing to chance.

I had recently a coaching session with Kai-Owe Kuhlmann, my TEDx coach. This was the second one to prepare the talk. Great insights.

The talk is slowly coming together… 👏🏻

Hola, hola 👋🏻 my name is Blanca and I am the face whose usually behind the camera 📷I am a Personal Brand Strategist, I w...
05/08/2025

Hola, hola 👋🏻 my name is Blanca and I am the face whose usually behind the camera 📷

I am a Personal Brand Strategist, I work with Founders and Executives to help them create a Personal Brand that attracts the right opportunities, clients and collaborations... but that's there's more about me than work...

I live in this little town in German Franconia,
but I am originally from Costa Rica 🇨🇷,
even though I have lived half of my life abroad
(Spain, USA, Germany and Japan)

I live with four boys, but the one of them is furry

the others are my husband and
two boys, who have the audacity of being taller than me now.

Mountains are my happy place, there isn’t a better feeling than when you finally make it to the top!

I love to learn and to teach.
I love my job.
And to work with people who want to change the World 🌎

I love to travel without an exact plan,
to dance with no rules,
to sing at the top of my lungs.

I am an optimist,
I believe in the good in people.

I embrace authenticity at the core,
when you meet me,
what you see is what you get.

This is why it is so important to me to bring out the same from my customers when they are in front of my camera…

And fun, that’s also important,
because if what you do everyday is not fun, why even do it…

For those who know me… am I missing something?

And for those who don’t… any questions?

31/07/2025

What you say no to is often more important than what you say yes to.

That goes for branding, and especially for personal branding.

I see quite often people doing the opposite mistake — saying yes to everything.
Especially in customers transitioning from a corporate job to becoming a founder, an independent coach, or some sort of consultant.

And suddenly…
They’re everywhere.
Trying to advertise everything they’ve ever done.

I had one of those clients.
Long corporate career.
Very smart. Very talented.

But the services they were offering were all over the place.

They wanted to show all the different areas they could work in, and all the ways they could help someone.

My advice?
👉 If you confuse them, you lose them.

So do this instead:
✔️ Get clear on one area
✔️ Start with your low-hanging fruits
✔️ Focus on what you can do really well — better than anyone else
✔️ Position yourself there

And if down the road, you realize that’s not where you want to be — then pivot.

But if you try to do too much too soon, you will confuse your message — and it will dilute.

That doesn’t mean you can’t be testing other things behind the scenes.
You can.
But that’s a different story.

Others are getting the visibility, clients, and opportunities,...even though you’re more qualified.When expertise alone ...
29/07/2025

Others are getting the visibility, clients, and opportunities,...even though you’re more qualified.

When expertise alone isn’t enough, the missing link is often your personal brand.

Clear positioning creates trust. Trust creates traction.

Take the Personal Brand Self-Assessment.

In under 10 minutes, you’ll know exactly where you stand—and what may be holding you back.

Comment QUIZ and I will send you the link.

And start building a brand that actually works for you.

Adresse

Herzogenaurach
91074

Telefon

+4917643034557

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Photo - Video - Branding Mentoring

I help entrepreneurs grow their business through storytelling. By using Branding, Photography and Video intentionally, you develop a deeper connection with your Ideal Client.

I mentor my clients to learn how to use Brand Marketing and Direct Marketing to establish themselves online. I focus on IMPLEMENTATION because I believe that actionable small steps are much more important to reach your goals.

I believe that: “ Your story deserves to be told”.

I combine the knowledge in Photography, Video, and Branding to support small businesses in reaching their communication goals.