Electronic Markets - The International Journal on Networked Business

10/07/2025

We have published a new Call for Papers for the special issue on "Artificial Intelligence in Electronic Marketplaces".

The special issue is guest edited by Yunkai Zhai, Fábio Lobato, Sohail Chaudhry, Jerry Fjermestad, David Eisenberg, PhD, Barbara Krumay. Submission deadline is: January 15, 2026.

You can find more information on our website: https://link.springer.com/collections/fcadjhhjaj

We look forward to receiving many interesting submissions!

09/07/2025

We have published a new research paper: "Conceptualizing hybrid intelligent service ecosystems" by Christian Bartelheimer, Daniel Heinz, Sarah Hönigsberg, Dominik Siemon, Mahei Manhai Li, Timo Strohmann, Jens Poeppelbuss & Christoph Peters.
https://doi.org/10.1007/s12525-025-00798-4

This research integrates concepts from human-AI collaboration and service research to present a framework for hybrid intelligent service ecosystems (HISEs). The paper builds on existing knowledge of service ecosystems by examining how human and artificial entities can be intentionally organized for value co-creation through hybrid intelligent service exchange, thereby influencing the formation and evolution of ecosystems.

The authors argue that value co-creation in HISE is shaped by shared resources and institutional arrangements. This distinguishes HISE from previous service ecosystems, as it is characterized by the emergence of hybrid agency. The paper illustrates the applicability of the framework with five HISE scenarios and presents five theoretical propositions, offering insights into the incorporation of hybrid intelligence into value co-creation processes.

This publication establishes a foundation for future interdisciplinary research on human-AI collaboration across information systems, human-computer interaction, and service research, all of which are unified by service-dominant logic.

07/07/2025

We have published new research: "Trust and FinTech: A review and research agenda" by James F. Devlin, Sanjit K. Roy, Harjit Sekhon, S M A Moin & Mehmet Sahiner.
https://doi.org/10.1007/s12525-025-00803-w

This paper presents a thorough research agenda on the critical role of trust in the FinTech sector. The paper reviews existing conceptualizations of trust and develops a comprehensive trust model. It also explores various FinTech services, including those that incorporate big data, artificial intelligence (AI), open finance, decentralized finance, and crypto assets.

The research underscores the enduring importance of trust in financial services and identifies key areas for future investigation. These include examining the applicability of traditional trust definitions to FinTech, identifying relevant objects of dependence in FinTech trust relationships, understanding variations in the importance of trust across different FinTech elements, and developing methods for measuring and evaluating trust in this evolving sector. Additionally, the paper delves into the antecedents and consequences of trust in FinTech.

This publication offers valuable insights for researchers and practitioners interested in the intersection of trust and financial technology.

04/07/2025

We have published new research: "Exploring the messenger effect on consumer emotions and attitudes: Promoting socially responsible practices in the cosmetics sector" by Chih-Yuan Chou & Wen-Jing Chen, @國立政治大學 National Chengchi University (NCCU).
https://doi.org/10.1007/s12525-025-00811-w

This study investigates the impact of the messenger effect on consumer emotions and attitudes, with a specific focus on the sustainable cosmetics sector.

Using a multi-method approach that included a survey of 350 Taiwanese cosmetics consumers and in-depth interviews, the study examined the impact of messenger effects on positive and negative emotions and how these emotions drive socially responsible consumption behavior. The study also examines the interplay between discounts and messenger-induced affect, providing insight into "discount fatigue."

The study contributes to digital nudging theory and provides practical implications for companies in the sustainable cosmetics industry seeking to encourage responsible consumer engagement.

02/07/2025

The new collection of free access paper is now available until August 31, 2025.

These five featured papers are free access for two months and focus on AI recommendations, smart governance apps, influence of cultural factors in online reviews, consumer behavior determinants in phygital retail, and privacy paradox in wearables.

You can find them here: https://link.springer.com/journal/12525/updates/23971536

We hope you enjoy reading them!

01/07/2025

We have published a new research article: "Digital platforms for circular economy: Empirical development of a taxonomy and archetypes" by Dimitri Petrik, Simon Hiller & Dominik Morar.
https://doi.org/10.1007/s12525-025-00792-w

The study acknowledges the complexity of designing and selecting digital platforms while addressing their significant potential to enable circular economy principles. Through a systematic review of the literature and analysis of 129 circular economy platform cases, the authors develop a comprehensive taxonomy. This taxonomy provides a structured overview of the various configuration options available for these platforms.

Furthermore, cluster analysis is used to identify six distinct circular economy platform archetypes. These findings contribute to the theoretical understanding of how platforms can support circular economy initiatives, providing valuable insights for platform designers and companies seeking to engage in circular activities.

This publication is a valuable resource for academics and practitioners interested in the intersection of digital platforms and the circular economy.

Digital platforms hold promise to leverage the transition from a linear to a circular economy (CE), as they have already disrupted value-creation mechanisms and formed dynamic ecosystems in various domains. However, the solution space for CE platforms is vast and remains under-researched, challengin...

27/06/2025

New research: "A geospatial and big data exploration of tourism destinations: A case study of Busan, Republic of Korea" by Seieun Kim, Aura Lydia Riswanto, Angellie Williady, Reza Asriandi Ekaputra & Hak-Seon Kim.
https://doi.org/10.1007/s12525-025-00791-x

This study examines the factors that influence visitor satisfaction in Busan, a popular tourist destination in South Korea. Using GIS and big data analytics from online reviews, the study analyzes the spatial dimensions of visitor satisfaction.

The findings suggest that proximity has a significant positive impact on satisfaction, followed by visitor perception and attractions. However, hospitality services showed no significant effect in this study. The study identifies key attractions, such as Gamcheon Culture Village and the Busan National Science Museum, and examines how transportation accessibility and hospitality services influence the visitor experience.

The study emphasizes the vital role of proximity and accessibility in shaping visitor satisfaction, suggesting that well-connected transportation networks can enhance the overall tourism experience. By combining big data analytics with spatial analysis, the study provides new insights into the relationship between urban infrastructure, visitor perceptions, and attraction distribution, offering practical implications for tourism planning and destination management.

26/06/2025

We have published new research: "Setting the stage for a flourishing cultural data ecosystem: A spotlight on business models of cultural event platforms" by Maike Althaus, Christian Vorbohle, Michelle Müller & Dennis Kundisch, Universität Paderborn.
https://doi.org/10.1007/s12525-025-00790-y

This research explores the emergence of data ecosystems within the cultural event industry. It focuses on how cultural event platforms can align their business models to foster data-driven innovation. The paper presents a taxonomy of six archetypes of cultural event platform business models and examines the benefits and obstacles of their participation in data-sharing initiatives.

This work provides valuable insights into data-sharing business models and the development of data ecosystems in the cultural sector.

24/06/2025

We have published new research: "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery" by Maaike Ven, Lieve Doucé, Kim Willems, Felitsa Rademakers, Malaika Brengman & Philippine Loupiac.
https://doi.org/10.1007/s12525-025-00801-y

This research explores the impact of augmented reality (AR) on consumer decision-making, with a particular focus on choice overload. Titled 'Augmenting the reality of decision-making: Comparing and Combining Product Experiences' Influence on Choice Difficulty and Mental Imagery, this paper delves into how AR can shape consumer experiences and choices.

Drawing on cognitive load theory, the study compares AR with physical product samples to examine the relationships between mental imagery, choice difficulty, choice confidence and purchase intention. The findings suggest that AR, particularly static AR, enhances mental imagery, which plays a crucial role in influencing choice difficulty and confidence. Interestingly, the research also indicates that combining AR with traditional, indirect product experiences can further reduce choice difficulty.

This article offers valuable insights into the impact of AR's virtual experience on decision-making processes, contributing to the existing body of literature on choice overload and AR.

Companies are increasingly adopting augmented reality (AR) to provide new virtual product experiences for consumers. Despite practical and academic interest, AR’s potential to reduce the negative effects of choice overload remains largely unexplored. Drawing on cognitive load theory, this article ...

23/06/2025

We have published a new Call for Papers for the special issue on "Digital influence in the platform economy: Governance, value creation, and market dynamics".

The special issue is guest edited by Baidyanath Biswas, ABHISEK KUANR, Debasis Pradhan, Hongfei Liu, Rahul C., and Dušan Mladenović.

Submission deadline is: March 01, 2026. You can find more information on our website: https://link.springer.com/collections/caddcafehf

We look forward to receiving many interesting submissions!

23/06/2025

We have published a new research paper: "An iterative five-phase process model to successfully implement AI for cybersecurity in a corporate environment" by Sarah K. Lier, Tjelve M. Eppers, Jana Gerlach, Pascal Müller & Michael H. Breitner, Leibniz Universität Hannover
https://doi.org/10.1007/s12525-025-00802-x

This research addresses the growing complexity of cyberattacks and the necessity of adaptive, proactive measures. Titled An Iterative Five-Phase Process Model to Successfully Implement AI for Cybersecurity in a Corporate Environment, the paper introduces a comprehensive framework for organizations.

The study presents a five-phase iterative process model with 19 detailed steps designed to guide the integration of AI applications and services into corporate cybersecurity strategies. The flexible model emphasizes iterative evaluations and early risk identification and considers critical aspects such as cost, functional requirements, and environmental impact.

Furthermore, the research deduces seven key performance indicators to support the quantitative assessment of AI's efficiency and effectiveness in cybersecurity. This facilitates benchmarking and the development of best practices.

This work provides valuable insights for companies looking to strengthen their defenses against evolving cyber threats.

While traditional cybersecurity approaches effectively address static or well-known threats, they often struggle to keep pace with the rapidly evolving threat landscape. New research highlights that increasing sophistication and dynamism in cyberattacks require adaptive and proactive measures, such....

20/06/2025

We have published a new research paper: "Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience" by Ezlika M. Ghazali, Dilip S. Mutum & Jia Jia Cheah.
https://doi.org/10.1007/s12525-025-00797-5

Have you ever wondered how your dining experience would change if robots were part of the service? Our latest publication takes an in-depth look at this interesting topic.

This study goes beyond basic adoption to explore how functional efficiency, emotional enjoyment, and relational aspects such as friendliness, trust, and rapport with non-humanoid, task-oriented robots in restaurants influence customer satisfaction and revisit intentions.

Using the S-O-R framework and the USUS model, the study reveals important insights into sustained customer engagement with robotic services. This includes the intriguing roles of rapport and individual novelty-seeking tendencies.

Whether you're interested in human-robot interaction, service marketing, or are simply curious about the future of hospitality, this paper offers valuable insights into designing customer-centric, socially acceptable, and operationally effective robot experiences.