07/08/2025
Vienna's First District, where the energy of the city meets the allure of luxury - This is exactly where we took the new fragrance "La Bomba" by Carolina Herrera to represent it to the public on a Giant Poster Ad.
Since it's tourist season in Vienna, the timing couldn't be better - Located in this bustling area, near public transport hubs, up to 100,000+ people pass by the ad each day.
WEDIA Location: Graben / Stephansplatz
Client: Puig / Carolina Herrera
Agency: Publicis Media Austria
Product: Giant Poster Ad