10/05/2026
The Original takes over Vienna.
For adidas Originals and the new ADISTAR CONTROL 5, we transformed one of Vienna’s most iconic running hotspots into a large-scale brand experience.
Located directly at the Donaukanal — one of the city’s most frequented pedestrian and lifestyle areas — our wall delivers visibility from every angle: walkers, runners, cyclists, commuters, nightlife traffic and the constant movement flowing through the canal area day and night.
WEDIA Location: Vienna, Donaukanal / Schottenring
Client: adidas Originals
Agency: EssenceMediacom Austria
Product: Giant Poster Ad